Burlington Stores, Inc. is a nationally recognized off price retailer of high quality branded merchandise. The company opened its first store in Burlington, New Jersey and has grown to operate 1,212 stores as of January 31, 2026. These stores are located across 46 states, Washington D. C. and Puerto Rico. Burlington Stores, Inc. offers a broad assortment that includes women's apparel, menswear, youth apparel, baby products, beauty items, footwear, accessories, home goods, toys, gifts and coats. The merchandise is presented in a format that encourages frequent visits through a constantly changing selection. The company's store base continues to expand as it seeks new locations that fit its smaller store prototype.

Burlington Stores, Inc. generates revenue almost exclusively from the sale of merchandise in its stores, with over 99 percent of net sales derived from store operations. The product mix is distributed as follows: women's apparel accounts for about 20 percent of sales, menswear for 17 percent, youth apparel and baby products together for 12 percent, accessories and shoes for 28 percent, home goods for 20 percent and outerwear for 3 percent. The company follows an off price buying model that emphasizes purchasing branded goods at discounts and selling them at everyday low prices. Buyers seek to acquire a majority of inventory in season, allowing the firm to respond quickly to changing trends. Burlington Stores, Inc. maintains no long term purchase commitments with any supplier and believes it is not dependent on a single source of goods. The firm operates six distribution centers that supply more than 99 percent of merchandise units to stores, with additional drop shipments arranged directly with vendors.

Burlington Stores, Inc. competes in a highly fragmented retail sector that includes department stores, off price retailers, specialty stores, online retailers, discount stores, wholesale clubs and outlet stores. The company differentiates itself through its treasure hunt shopping experience, which encourages customers to return frequently to discover new items. Its ability to shift purchases between categories and suppliers provides flexibility that helps offset rising costs of goods. Burlington Stores, Inc. also benefits from a diversified product portfolio that reduces reliance on any single category. The firm's strong vendor relationships and its focus on fashion, quality, brand and price through a merchant scorecard support its competitive position.

The company’s core customer is typically aged 25 to 49, comes from ethnically diverse backgrounds and reports a household income ranging from $25,000 to $100,000. These shoppers reside in midsize to large metropolitan areas and purchase for themselves, their families and their homes. Burlington Stores, Inc. attracts value oriented and brand conscious consumers who appreciate quality merchandise at compelling prices. The retailer’s frequently refreshed assortment drives repeat store visits and fosters loyalty among its customer base. The firm also sees traffic influenced by weather patterns, with colder fall temperatures boosting demand for cold weather apparel and warmer spring conditions increasing interest in warm weather clothing.