U.S was British American Tobacco p.l.c’s largest segment in fiscal 2025, bringing in $11.53B of $25.61B (45%).
| Segment | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Combustibles | — | — | — | — | |||||||
| U.S | $12.64B | $11.99B | $11.28B | $11.53B | |||||||
| United States | — | — | — | — | |||||||
| Ame | $9.29B | $9.79B | $9.24B | $9.31B | |||||||
| Europe | — | — | — | — | |||||||
| Europe & North Africa | — | — | — | — | |||||||
| Ena | — | — | — | — | |||||||
| Apmea | $5.73B | $5.50B | $5.35B | $4.77B | |||||||
| Apme | — | — | — | — | |||||||
| Asia Pacific & Middle East | — | — | — | — | |||||||
| Amssa | — | — | — | — | |||||||
| Americas & Sub-Saharan Africa | — | — | — | — | |||||||
| Asia-Pacific | — | — | — | — | |||||||
| Eemea | — | — | — | — | |||||||
| Western Europe | — | — | — | — | |||||||
| Americas | — | — | — | — | |||||||
| Other | — | — | — | — | |||||||
| Traditional Oral | — | — | — | — | |||||||
| New Categories | — | — | — | — | |||||||
| Total | $27.66B | $27.28B | $25.87B | $25.61B |
British American Tobacco p.l.c brought in $25.61B from its three segments in fiscal 2025, the year ended December 31, 2025. That was down 1.0% from $25.87B in fiscal 2024. U.S was the largest at $11.53B (45.0%), ahead of Ame at $9.31B (36.3%) and Apmea at $4.77B (18.6%).
Compared with fiscal 2024, U.S grew fastest, up 2.3% to $11.53B, while Apmea fell the most, down 10.9% to $4.77B. From fiscal 2022 to 2025, combined revenue from these segments fell from $27.66B to $25.61B, a compound annual decline of 2.5%. U.S's share of the total fell from 45.7% to 45.0%.
Combustibles was British American Tobacco p.l.c’s largest revenue line in fiscal 2025, bringing in $20.20B of $25.61B (79%).
| Products and services [axis] | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Combustibles | $23.03B | $22.11B | $20.69B | $20.20B | ||||
| New Categories | $2.89B | $3.35B | $3.43B | $3.62B | ||||
| Traditional Oral | $1.21B | $1.16B | $1.09B | $1.04B | ||||
| Other | $522.00M | $665.00M | $658.00M | $745.00M | ||||
| Others | — | — | — | — | ||||
| Total | $27.66B | $27.28B | $25.87B | $25.61B |
British American Tobacco p.l.c brought in $25.61B from its four revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 1.0% from $25.87B in fiscal 2024. Combustibles was the largest at $20.20B (78.9%), ahead of New Categories at $3.62B (14.1%) and Traditional Oral at $1.04B (4.1%). The remaining revenue line, Other, brought in $745.00M.
Compared with fiscal 2024, Other grew fastest, up 13.2% to $745.00M, while Traditional Oral fell the most, down 4.5% to $1.04B. From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $27.66B to $25.61B, a compound annual decline of 2.5%. Combustibles' share of the total fell from 83.3% to 78.9%.
Reported At Constant Rates was British American Tobacco p.l.c’s largest segment in fiscal 2025, bringing in $26.41B of $25.61B (103%).
| Operating Segment Breakdown. | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Reported At Constant Rates | — | — | $27.15B | $26.41B | ||||
| Reported | $27.66B | $27.28B | — | — | ||||
| Adjusted At Current Rates | — | — | — | — | ||||
| Adjusting Items | — | — | — | — | ||||
| Translation Exchange | — | — | -$1.28B | -$804.00M | ||||
| Total | $27.66B | $27.28B | $25.87B | $25.61B |
British American Tobacco p.l.c brought in $25.61B from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 1.0% from $25.87B in fiscal 2024. Reported At Constant Rates was the largest at $26.41B (103.1%).
British American Tobacco p.l.c began breaking out Reported At Constant Rates in fiscal 2024 and Translation Exchange in fiscal 2024. British American Tobacco p.l.c stopped reporting Reported as a separate segment after fiscal 2023, when it brought in $27.28B. The total is net of Translation Exchange, which took $804.00M off revenue in fiscal 2025.
British American Tobacco p.l.c (BTI) reports its revenue by segment, by products and services [axis] and by operating segment breakdown.. In fiscal 2025, U.S was its largest segment, bringing in $11.53B (45.0% of the total), followed by Ame at $9.31B (36.3%).
U.S was British American Tobacco p.l.c's largest segment in fiscal 2025, bringing in $11.53B, or 45.0% of the $25.61B total across its three segments.
Combustibles was British American Tobacco p.l.c's largest revenue line in fiscal 2025, bringing in $20.20B, or 78.9% of the $25.61B total across its four revenue lines.
Among British American Tobacco p.l.c's segments that make up at least 2% of revenue, U.S grew fastest in fiscal 2025, up 2.3% from $11.28B to $11.53B.
Every figure comes from British American Tobacco p.l.c's annual financial filings, as reported. Each line keeps the name British American Tobacco p.l.c gives it, and years follow its fiscal calendar.
British American Tobacco p.l.c's revenue by segment goes back to fiscal 2015, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.