Company-Operated Shops was Dutch Bros’s largest product and service line in fiscal 2025, bringing in $1.51B of $1.64B (92%).
| Product and Service | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Company-Operated Shops | $639.71M | $857.94M | $1.17B | $1.51B | |||
| Franchising | $93.76M | $101.91M | $109.61M | $122.05M | |||
| Other | $5.55M | $5.93M | $5.58M | $6.78M | |||
| Total | $739.01M | $965.78M | $1.28B | $1.64B |
Dutch Bros brought in $1.64B from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 27.9% from $1.28B in fiscal 2024. Company-Operated Shops was the largest at $1.51B (92.1%), ahead of Franchising at $122.05M (7.5%) and Other at $6.78M (0.4%).
Compared with fiscal 2024, Company-Operated Shops grew 29.5% to $1.51B and Franchising grew 11.3% to $122.05M. From fiscal 2022 to 2025, combined revenue from these lines grew from $739.01M to $1.64B, a compound annual growth rate of 30.4%. Company-Operated Shops' share of the total rose from 86.6% to 92.1%.
Company-Operated Shops was Dutch Bros’s largest segment in fiscal 2025, bringing in $1.51B of $1.64B (92%).
| Segment | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Company-Operated Shops | $639.71M | $857.94M | $1.17B | $1.51B | |||
| Franchising & Other | $99.30M | $107.84M | $115.19M | $128.83M | |||
| Total | $739.01M | $965.78M | $1.28B | $1.64B |
Dutch Bros brought in $1.64B from its two segments in fiscal 2025, the year ended December 31, 2025. That was up 27.9% from $1.28B in fiscal 2024. Company-Operated Shops was the largest at $1.51B (92.1%), ahead of Franchising & Other at $128.83M (7.9%).
Compared with fiscal 2024, Company-Operated Shops grew 29.5% to $1.51B and Franchising & Other grew 11.8% to $128.83M. From fiscal 2022 to 2025, combined revenue from these segments grew from $739.01M to $1.64B, a compound annual growth rate of 30.4%. Company-Operated Shops' share of the total rose from 86.6% to 92.1%.
Dutch Bros (BROS) reports its revenue by product and service and by segment. In fiscal 2025, Company-Operated Shops was its largest product and service line, bringing in $1.51B (92.1% of the total), followed by Franchising at $122.05M (7.5%).
Company-Operated Shops was Dutch Bros' largest product and service line in fiscal 2025, bringing in $1.51B, or 92.1% of the $1.64B total across its three product and service lines.
Company-Operated Shops was Dutch Bros' largest segment in fiscal 2025, bringing in $1.51B, or 92.1% of the $1.64B total across its two segments.
Company-Operated Shops grew faster than Franchising in fiscal 2025, up 29.5% from $1.17B to $1.51B. Franchising grew 11.3% to $122.05M.
Every figure comes from Dutch Bros' annual financial filings, as reported. Each line keeps the name Dutch Bros gives it, and years follow its fiscal calendar.
Dutch Bros' revenue by product and service goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.