Bright Mountain Media, Inc. (OTC: BMTM)

Bright Mountain Media, Inc. is an end to end marketing services company that helps brands reach the right audiences with the right message by removing middlemen in the marketing workflow. The company focuses on digital publishing, advertising technology, consumer insights, creative services, and media services to deliver integrated solutions that improve audience fidelity for brands.

Bright Mountain Media, Inc. generates revenue through the sale of advertisements placed on its owned and managed websites and on partner properties where it earns a share of the revenue, through fees for facilitating the real time exchange of advertisements between demand side platforms and supply side platforms, by serving advertisers with access to premium inventory and data driven optimization of programmatic campaigns, by providing primary and secondary research and competitive intelligence to address customers' strategic issues, and through the provision of creative and media services to advertisers and agencies.

The company operates through the following segments. These segments reflect its core operational divisions.

• Digital Publishing: This segment develops content that attracts audiences focused on moms, parenting, families and women, monetizing that audience through direct and programmatic advertising on owned sites such as Mom.com, Cafemom.com, LittleThings.com and MamasLatinas.com.

• Advertising Technology: This segment delivers targeted ads on owned and operated sites as well as third party publishers using a proprietary technology stack to enable efficient programmatic buying and selling across display, audio, video, CTV and in app formats.

• Consumer Insights: This segment provides primary and secondary research, competitive intelligence and advanced analytics, leveraging artificial intelligence and data science to uncover actionable insights that guide clients on optimal timing and channels for reaching target audiences.

• Creative Services: This segment transforms data into award winning campaigns by combining insights teams with strategic media planning and buying to produce culturally relevant, data driven creative work that drives business results.

• Media Services: This segment offers advertisers and agencies access to premium inventory across diverse platforms, leveraging data to optimize programmatic campaigns and improve targeting, efficiency and return on investment.

Bright Mountain Media, Inc. competes in the digital marketing industry against larger firms with greater financial, technical and distribution resources, but differentiates itself through its proprietary advertising technology, integrated data driven insights and full service capabilities that streamline the advertising workflow for clients.

The company serves advertisers, advertising agencies and advertising service organizations, with a limited number of large customers accounting for a significant portion of revenue, including 2 customers that represented 13.6% and 11.9% of revenue for the year ended December 31, 2025 and 1 customer that represented 12.2% of revenue for the year ended December 31, 2024.