Timepieces was Birks’s largest product and service line in fiscal 2026, bringing in $127.30M of $205.42M (62%).
| Product and Service | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jewelry & Other | $86.53M | $86.26M | $68.93M | $78.13M | |||||||||||
| Timepieces | $76.43M | $99.02M | $108.88M | $127.30M | |||||||||||
| Total | $162.95M | $185.28M | $177.81M | $205.42M |
Birks brought in $205.42M from its two product and service lines in fiscal 2026, the year ended March 28, 2026. That was up 15.5% from $177.81M in fiscal 2025. Timepieces was the largest at $127.30M (62.0%), ahead of Jewelry & Other at $78.13M (38.0%).
Compared with fiscal 2025, Timepieces grew 16.9% to $127.30M and Jewelry & Other grew 13.3% to $78.13M. From fiscal 2023 to 2026, combined revenue from these lines grew from $162.95M to $205.42M, a compound annual growth rate of 8.0%. Timepieces' share of the total rose from 46.9% to 62.0%.
Retail was Birks’s largest segment in fiscal 2026, bringing in $193.80M of $205.42M (94%).
| Statement Business Segments | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Retail | $153.11M | $173.85M | $166.56M | $193.80M | ||||||||||||
| Other Segments | $9.84M | $11.43M | $11.24M | $11.62M | ||||||||||||
| Total | $162.95M | $185.28M | $177.81M | $205.42M |
Birks brought in $205.42M from its two segments in fiscal 2026, the year ended March 28, 2026. That was up 15.5% from $177.81M in fiscal 2025. Retail was the largest at $193.80M (94.3%), ahead of Other Segments at $11.62M (5.7%).
Compared with fiscal 2025, Retail grew 16.4% to $193.80M and Other Segments grew 3.4% to $11.62M. From fiscal 2023 to 2026, combined revenue from these segments grew from $162.95M to $205.42M, a compound annual growth rate of 8.0%. Retail's share held steady at about 94.3%.
United States was Birks’s largest region in fiscal 2015, bringing in $158.25M of $301.64M (52%).
| Geography | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 |
|---|---|---|---|---|---|
| Jewelry & Other | — | — | — | — | |
| Canada | $163.03M | $158.83M | $146.28M | $143.38M | |
| United States | $139.29M | $133.93M | $134.89M | $158.25M | |
| Timepieces | — | — | — | — | |
| Total | $302.32M | $292.76M | $281.17M | $301.64M |
Birks brought in $301.64M from its two regions in fiscal 2015, the year ended March 28, 2015. That was up 7.3% from $281.17M in fiscal 2014. United States was the largest at $158.25M (52.5%), ahead of Canada at $143.38M (47.5%).
Compared with fiscal 2014, United States grew 17.3% to $158.25M, while Canada fell 2.0% to $143.38M. From fiscal 2012 to 2015, combined revenue from these regions fell from $302.32M to $301.64M, a compound annual decline of 0.1%. United States' share of the total rose from 46.1% to 52.5%.
Birks (BGICF) reports its revenue by product and service, by statement business segments and by geography. In fiscal 2026, Timepieces was its largest product and service line, bringing in $127.30M (62.0% of the total), followed by Jewelry & Other at $78.13M (38.0%).
Timepieces was Birks' largest product and service line in fiscal 2026, bringing in $127.30M, or 62.0% of the $205.42M total across its two product and service lines.
Retail was Birks' largest segment in fiscal 2026, bringing in $193.80M, or 94.3% of the $205.42M total across its two segments.
United States was Birks' largest region in fiscal 2015, bringing in $158.25M, or 52.5% of the $301.64M total across its two regions.
Timepieces grew faster than Jewelry & Other in fiscal 2026, up 16.9% from $108.88M to $127.30M. Jewelry & Other grew 13.3% to $78.13M.
Every figure comes from Birks' annual financial filings, as reported. Each line keeps the name Birks gives it, and years follow its fiscal calendar.
Birks' revenue by product and service goes back to fiscal 2012, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.