Bath & Body Works BBWI Revenue Breakdown

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At close: Sep 18, 2026 · 4:00 PM EDT
Annual revenue breakdowns for Bath & Body Works, Inc., fiscal 2009 to 2026, as reported in its filings.
Annual history

Bath & Body Works, Inc. Revenue by Revenue Channel

Years FY 2021–2026
Lines 3
FY 2026 Total $7.29B

Stores - U.S. & Canada (A) was the largest of Bath & Body Works, Inc.’s 3 reported lines in fiscal 2026, at $5.58B — 77% of $7.29B.

Bath & Body Works, Inc. revenue by revenue channel, fiscal 2021 to 2026
Revenue Channel FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY 2026
Stores - U.S. & Canada (A) $5.48B $5.51B $5.53B $5.58B
Direct - U.S. & Canada $1.75B $1.58B $1.47B $1.40B
Bath Body Works International $339.00M $340.00M $299.00M $314.00M
Total $7.56B $7.43B $7.31B $7.29B
Totals include 1 discontinued line from earlier reporting.

Bath & Body Works, Inc. revenue by revenue channel: what the figures show

In fiscal 2026, which ended January 31, 2026, the 3 revenue lines Bath & Body Works, Inc. reported in this breakdown added up to $7.29B. That was down 0.2% from $7.31B in fiscal 2025. Stores - U.S. & Canada (A) was the largest revenue line, at $5.58B or 76.6% of the total, followed by Direct - U.S. & Canada ($1.40B, 19.1%) and Bath Body Works International ($314.00M, 4.3%). Together, the two largest revenue lines made up 95.7% of this total.

Compared with fiscal 2025, Bath Body Works International grew the fastest, rising 5.0% to $314.00M. Direct - U.S. & Canada fell the most, down 5.4% to $1.40B. Over fiscal 2023 to 2026, revenue across these revenue lines went from $7.56B to $7.29B, a compound annual decline of 1.2%. Stores - U.S. & Canada (A)'s share of the total rose from 72.4% to 76.6% over the same years.

The table also keeps 1 revenue line that Bath & Body Works, Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 1 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2021 to 2026, as reported in Bath & Body Works, Inc.'s annual filings.

Annual history

Bath & Body Works, Inc. Revenue by Legal Entity

Years FY 2009–2014
Lines 3
FY 2014 Total $10.77B

Guarantor Subsidiaries was the largest of Bath & Body Works, Inc.’s 3 reported lines in fiscal 2014, at $10.05B — 93% of $10.77B.

Bath & Body Works, Inc. revenue by legal entity, fiscal 2009 to 2014
Legal Entity FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014
Guarantor Subsidiaries $9.01B $9.57B $9.72B $10.05B
Non-Guarantor Subsidiaries $2.59B $3.33B $2.74B $3.19B
Eliminations -$1.98B -$2.54B -$2.00B -$2.46B
Total $9.61B $10.36B $10.46B $10.77B

Bath & Body Works, Inc. revenue by legal entity: what the figures show

In fiscal 2014, which ended February 1, 2014, the 3 revenue lines Bath & Body Works, Inc. reported in this breakdown added up to $10.77B. That was up 3.0% from $10.46B in fiscal 2013. Guarantor Subsidiaries was the largest revenue line, at $10.05B or 93.3% of the total, followed by Non-Guarantor Subsidiaries ($3.19B, 29.6%).

Compared with fiscal 2013, Non-Guarantor Subsidiaries grew the fastest, rising 16.5% to $3.19B. Over fiscal 2011 to 2014, revenue across these revenue lines went from $9.61B to $10.77B, a compound annual growth rate of 3.9%. Guarantor Subsidiaries held a steady share of about 93.3%.

Figures are shown as reported, so the total is net of Eliminations, which was -$2.46B in fiscal 2014. This breakdown covers every fiscal year from 2009 to 2014, as reported in Bath & Body Works, Inc.'s annual filings.

Annual history

Bath & Body Works, Inc. Revenue by Segment Reporting Information, by Segment

Years FY 2009
Lines 3
FY 2009 Total $9.04B

Victoria'S Secret was the largest of Bath & Body Works, Inc.’s 3 reported lines in fiscal 2009, at $5.60B — 62% of $9.04B.

Bath & Body Works, Inc. revenue by segment reporting information, by segment, fiscal 2009 to 2009
Segment Reporting Information, by Segment FY 2009
Victoria'S Secret $5.60B
Bath &Amp; Body Works $2.37B
Other Operating $1.07B
Total $9.04B

Bath & Body Works, Inc. revenue by segment reporting information, by segment: what the figures show

In fiscal 2009, which ended January 31, 2009, the 3 segments Bath & Body Works, Inc. reported in this breakdown added up to $9.04B. Victoria'S Secret was the largest segment, at $5.60B or 62.0% of the total, followed by Bath &Amp; Body Works ($2.37B, 26.3%) and Other Operating ($1.07B, 11.8%). Together, the two largest segments made up 88.2% of this total.

This breakdown covers every fiscal year from 2009 to 2009, as reported in Bath & Body Works, Inc.'s annual filings.

Questions

Bath & Body Works, Inc. Revenue Breakdown FAQ

How does Bath & Body Works, Inc. make money?

Bath & Body Works, Inc. (BBWI) breaks its revenue down by revenue line and segment. In fiscal 2026, its largest revenue line was Stores - U.S. & Canada (A), with $5.58B or 76.6% of the total, followed by Direct - U.S. & Canada at $1.40B (19.1%).

What is Bath & Body Works, Inc.'s largest revenue line?

Stores - U.S. & Canada (A) was Bath & Body Works, Inc.'s largest revenue line in fiscal 2026, with $5.58B in revenue, 76.6% of the $7.29B reported across its 3 revenue lines.

What is Bath & Body Works, Inc.'s largest segment?

Victoria'S Secret was Bath & Body Works, Inc.'s largest segment in fiscal 2009, with $5.60B in revenue, 62.0% of the $9.04B reported across its 3 segments.

Which Bath & Body Works, Inc. revenue line is growing the fastest?

Of the Bath & Body Works, Inc. revenue lines reported in both fiscal 2025 and fiscal 2026, and making up at least 2% of the total, Bath Body Works International grew the fastest, rising 5.0% from $299.00M to $314.00M.

Where does this revenue breakdown data come from?

Every figure is taken from Bath & Body Works, Inc.'s annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.

How far back does Bath & Body Works, Inc.'s revenue breakdown go?

The breakdown by revenue line covers fiscal 2021 to 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.