Bally's Corp (NYSE: BALY)

Bally’s Corporation is a global gaming hospitality entertainment and technology company.

The company is incorporated in Delaware with its principal executive offices located in Providence Rhode Island.

Its common stock trades on the New York Stock Exchange under the ticker symbol BALY.

Bally’s Corporation owns and operates casinos racetracks golf courses and provides online gaming sports betting and lottery solutions worldwide.

As of February 28 2026 it operated twenty casinos globally including locations in the United Kingdom and eleven U S states along with a golf course in New York and a horse racetrack in Colorado.

Revenues are primarily generated from casino gaming operations, interactive gaming platforms, sportsbook offerings and lottery technology services.

The company earns income from land based casino visits, hotel accommodations, food and beverage sales and entertainment events at its properties.

Online revenue comes from iGaming, sports betting, bingo and free to play games offered through its proprietary platforms.

Additional revenue streams include management fees from lottery contracts and licensing income from proprietary technology.

The company also generates revenue from food and beverage outlets, retail shops and other ancillary services located within its casino resorts.

The company operates through the following segments: Casinos & Resorts, Bally's Intralot B2B, Bally's Intralot B2C and North America Interactive.

This structure aligns with how the chief operating decision maker evaluates performance and allocates resources.

• Casinos & Resorts: includes 19 land based casino properties, one horse racetrack and one golf course in the United States as of February 28 2026 providing gaming, hotel, dining and entertainment services to guests. The segment also derives income from conference spaces, retail outlets and other non gaming amenities at its properties.

• Bally's Intralot B2B: encompasses Intralot’s global lottery operations and the Company’s licensing business supplying technology solutions to state run lottery operators and other gaming entities worldwide. The business provides lottery system platforms, VLT monitoring systems and sports betting technology to government regulated operators.

• Bally's Intralot B2C: comprises the Company’s interactive European gaming operations, Intralot’s B2C lottery activities and the Bally's Newcastle casino property in the United Kingdom offering online casino, sportsbook and bingo products to consumers. This segment also manages affiliate marketing programs and customer acquisition channels for its iGaming brands across Europe.

• North America Interactive: consists of the North American operations of Bally’s Interactive primarily a B2C online iGaming and sportsbook operator together with consumer facing marketing and service engines. The segment operates the Bally Bet sportsbook and iCasino platform in multiple U S states and supports player engagement through promotional campaigns and loyalty programs.

Bally’s Corporation holds a diversified position in the global gaming market competing with large casino operators, online gaming platforms and lottery technology providers.

Its competitive advantages include a strong brand portfolio, proprietary technology stack such as Vitruvian and a balanced mix of land based and digital assets that enable cross selling opportunities.

The company faces competition from entities such as MGM Resorts International, Caesars Entertainment, DraftKings, FanDuel and various state lottery operators but differentiates itself through its integrated omni channel approach.

Bally’s invests in research and development to enhance its gaming software, improve player personalization and strengthen responsible gambling measures.

These efforts aim to increase customer retention and expand market share in both established and emerging jurisdictions.

The company serves a broad base of individual consumers including casino guests, hotel visitors, online gamers, sports bettors and lottery players across its various properties and platforms.

Its B2B lottery business supplies technology and services to state run lottery operators and gaming regulators in multiple jurisdictions.

The Bally Rewards loyalty program has over twelve million members in North America providing a dedicated base of repeat visitors and online users.

Additionally, the company attracts group tour operators, corporate event planners and entertainment seekers who book packages that include hotel stays, dining and show tickets.

Online platforms draw users from casual players to high volume bettors who seek convenient access to casino style games and sports wagering.