Bally's
NYSE: BALY
$13.63 ▼ -0.56  (-3.91%)
At close: Jul 24, 2026 · 3:54 PM UTC
Financial Ratios
Market Cap820.88 Mn
P/E-0.95
P/S0.29
Div. Yield0.00
ROIC (Qtr)-0.02
Total Debt (Qtr)4.41 Bn
Revenue Growth (1y) (Qtr)104.97
Add ratio to table…

About

Bally's Corporation is a global gaming, hospitality, entertainment and technology company with an expanding international footprint across casino, interactive and lottery markets. The company provides customers and partners with physical and interactive entertainment and gaming experiences worldwide. Its offerings include traditional casino gaming, iGaming, online bingo, sportsbook, free-to-play games and technology driven lottery and gaming solutions. As of February 28,…

Read more ↓
Sector: Consumer Cyclical Industry: Resorts & Casinos CIK: 0001747079

Investment Thesis

▲ Bull case
  • Bally’s Corporation is positioning itself for transformative growth through its strategic realignment into four high-potential segments—Casinos & Resorts, Bally’s Intralot B2B, Bally’s Intralot B2C, and North America Interactive—each showing early signs of operational improvement and scalability. The consolidation of Bally’s Intralot in October 2025 has created a global iGaming and lottery champion with presence in 39 jurisdictions, enabling cross-selling opportunities and enhanced margins through vertical integration, particularly as B2B operations show resilience despite softer US lottery demand. The company’s balance sheet has been significantly strengthened by the $700 million Lincoln Sale Leaseback and the $1.1 billion 2031 Term Loan, which together provide liquidity to refinance $1.47 billion of 2028 debt while funding major development projects in Bronx, Chicago, and Las Vegas without relying on diluted equity issuance. This deleveraging effort reduces near-term refinancing risk and extends debt maturity profile, creating financial flexibility to pursue growth initiatives. Notably, Bally’s Las Vegas project on the former Tropicana site is already underway to support the Las Vegas Athletics’ 2028 season, with direct stadium access and a 500,000-square-foot mixed-use development poised to capture synergies from sports, entertainment, and gaming—an underappreciated catalyst that could drive incremental foot traffic and spend long before full resort completion. In North America Interactive, despite modest EBITDAR, the segment achieved 55.4% Q4 2025 revenue growth and 35.9% Q1 2026 growth, driven by AI-powered personalization and automation under new leadership, signaling a path to profitability as scale improves. The UK iGaming business within Bally’s Intralot B2C continues to outperform competitors even after the April 2026 remote gaming duty increase, demonstrating pricing power and operational efficiency in a regulated, high-barrier market. Finally, Bally’s 38% equity stake in Star Entertainment Group offers a low-cost entry into Asia-Pacific gaming recovery, with management actively applying turnaround expertise that previously revitalized underperforming assets, creating optionality for future upside if Star’s rebound accelerates.
  • Bally’s development pipeline represents a multi-billion dollar, long-term value creation engine that the market is likely undervaluing given current earnings volatility. The Bally’s Bronx project, a $4.0 billion integrated resort licensed by the New York State Gaming Commission in December 2025, is slated to open by 2030 and will feature 3 million square feet of gaming, a 500-room hotel, 2,000-seat event center, and 18-hole golf course—making it the largest private development in Bronx history. Critically, the company has already secured land, paid the $500 million license fee, and allocated $115 million for golf concession, demonstrating tangible progress beyond announcements. Similarly, Bally’s Chicago, though framed as a $1.7 billion investment in the May 2026 topping-off ceremony, is part of a broader 30-acre riverfront redevelopment that includes public park space and direct river access, enhancing urban integration and community appeal—factors that could drive higher visitation and non-gaming revenue than typical standalone casinos. The project’s collaboration with WATG for interior design signals a focus on premium guest experience, aiming to differentiate in a competitive Midwest market. These developments are not near-term earnings drivers but represent optionality on urban integrated resorts in high-barrier, high-growth markets where gaming licenses are exceptionally scarce. The market may be pricing BALY as a regional casino operator, but its true value lies in these trophy assets—Bronx, Chicago, and Las Vegas—each of which could become EBITDA powerhouses post-ramp-up, supported by strong local demographics, limited competition, and Bally’s proven ability to deliver complex projects on schedule, as evidenced by the Queen acquisition integration and Baton Rouge landside conversion success. With over 10,800 employees and a culture cited for innovation and energy, the company has the operational capacity to manage multiple large-scale builds simultaneously, reducing execution risk relative to peers.
Read more
▼ Bear case
  • Bally’s Corporation faces significant headwinds from elevated leverage and rising interest costs that threaten to erode profitability despite recent balance sheet actions. Although the company issued $1.1 billion in 2031 Term Loans and used proceeds alongside sale-leaseback and Intralot transaction cash to repay $1.47 billion of 2028 debt, the net effect has been a shift in debt composition rather than meaningful deleveraging—long-term debt remains elevated at approximately $4.39 billion as of March 2026, only slightly down from $4.46 billion at December 2025. Crucially, much of the new debt carries floating or variable rates (Intralot Floating Rate Senior Notes, Term Loans), exposing the company to persistent margin pressure in a higher-for-longer interest rate environment. Interest expense, while not broken out in the transcripts, is implicit in the wide gap between Adjusted EBITDAR and GAAP losses; for example, North America Interactive posted positive revenue growth but negative EBITDAR of $7.1 million in Q1 2026, and Corporate & Other Adjusted EBITDAR was deeply negative at $12.3 million, suggesting substantial overhead and financing costs are consuming operational profits. The allocation of $1.6 million in additional shared services costs from Corporate to Casinos & Resorts in Q1 2026—up from $2.2 million in Q4 2025—indicates rising corporate overhead as the organization scales post-acquisition, which could further dilute segment profitability if not offset by revenue growth. Moreover, the company’s reliance on triple net leases for casino properties means that while Adjusted EBITDAR removes rent variability, the underlying lease obligations remain fixed and must be serviced regardless of performance, creating operational rigidity during downturns. With Casinos & Resorts Adjusted EBITDAR growing just 1.2% year-over-year in Q1 2026 to $96.2 million despite 8.1% revenue growth, the margin expansion is stagnant, signaling that revenue gains are being absorbed by higher labor, marketing, or shared service costs—hardly a sign of scalable profitability.
  • Bally’s aggressive international and digital expansion strategy introduces execution and integration risks that could undermine expected synergies, particularly in the newly formed Bally’s Intralot entity. Although management touts the October 2025 combination of International Interactive and Intralot as creating a “global iGaming and lottery champion,” the integration is still in early stages—only seven months old as of Q1 2026—and cultural, technological, and regulatory harmonization remains incomplete. The B2B segment reported essentially flat EBITDAR year-over-year despite revenue growth, with management acknowledging a $7.5 million negative IFRS-to-US GAAP adjustment due to differing treatment of software development and leases—an opaque drag on reported profitability that may persist or worsen as accounting differences accumulate. In B2C, while UK and Spain iGaming showed resilience, the segment’s growth is partially inflated by the inclusion of Intralot’s legacy B2C operations starting in Q4 2025, making year-over-year comparisons misleading and potentially masking organic weakness in the legacy Bally’s International Interactive business. The divestiture of the Asia interactive business in October 2024, which had contributed $14.1 million in Q4 2024 revenue, removed a former growth engine, and the company has not yet demonstrated equivalent replacement growth from other markets. Meanwhile, the North America Interactive segment, despite 35.9% Q1 2026 revenue growth, remains deeply unprofitable on an EBITDAR basis at negative $7.1 million, with only a $0.9 million improvement from the prior year—suggesting that customer acquisition costs, technology investments, or promotional spend are outpacing monetization gains. The company’s investment in Star Entertainment Group, while strategically logical, carries execution risk: Bally’s is now a 38% equity partner in a distressed Australian operator undergoing its own debt refinancing, and any misstep in turnaround efforts could result in impairment charges or forced further investment. Finally, the company’s numerous mega-projects—Bronx ($4.0B), Chicago ($1.7B), Las Vegas—require sustained capital allocation over years, increasing the risk of cost overruns, delays, or regulatory pushback, especially in politically charged environments like New York and Illinois where community benefit agreements and labor negotiations could escalate expenses beyond current estimates.
Read more

Product and Service Breakdown of Revenue (2025)

Product and Service Breakdown of Revenue (2025)

Peer Comparison

Companies in the Resorts & Casinos
S.No. Ticker Company Market CapP/EP/STotal Debt (Qtr)
1 LVS Las Vegas Sands Corp 30.75 Bn14.652.2415.72 Bn
2 MGM MGM Resorts International 11.68 Bn24.900.666.40 Bn
3 WYNN Wynn Resorts Ltd 9.99 Bn20.881.3711.07 Bn
4 BYD Boyd Gaming Corp 6.73 Bn2.931.642.27 Bn
5 MLCO Melco Resorts & Entertainment LTD 6.48 Bn33.5227.426.67 Bn
6 CZR Caesars Entertainment, Inc. 6.11 Bn-14.480.5312.03 Bn
7 MTN Vail Resorts Inc 5.23 Bn28.841.853.02 Bn
8 HGV Hilton Grand Vacations Inc. 4.01 Bn22.410.774.76 Bn