Royalty was Bab’s largest product and service line in fiscal 2025, bringing in $1.98M of $3.44M (58%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Royalty | $1.84M | $1.99M | $1.98M | |||||
| Marketing Fund | $1.08M | $1.18M | $1.14M | |||||
| Non-Traditional Revenue | $266.57K | $212.15K | $160.64K | |||||
| License | $17.74K | $23.91K | $18.91K | |||||
| Structured Settlement Annuity | $16.75K | $76.61K | $20.68K | |||||
| Franchise | $53.15K | $55.67K | $23.33K | |||||
| Gift Card | $4.67K | $3.94K | $81.08K | |||||
| Lease Income | $5.32K | — | — | |||||
| Sign Shop | $3.30K | $1.38K | $8.03K | |||||
| Total | $3.29M | $3.55M | $3.44M |
Bab brought in $3.44M from its eight product and service lines in fiscal 2025, the year ended November 30, 2025. That was down 3.0% from $3.55M in fiscal 2024. Royalty was the largest at $1.98M (57.7%), ahead of Marketing Fund at $1.14M (33.2%) and Non-Traditional Revenue at $160.64K (4.7%). The other five lines brought in $152.04K combined.
Compared with fiscal 2024, Gift Card grew fastest, up 1,958.8% to $81.08K, while Non-Traditional Revenue fell the most, down 24.3% to $160.64K.
Bab stopped reporting Lease Income as a separate line after fiscal 2022, when it brought in $5.32K.
Transferred Over Time was Bab’s largest revenue line in fiscal 2025, bringing in $3.41M of $3.44M (99%).
| Timing of Transfer of Good or Service | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Transferred Over Time | $3.26M | $3.47M | $3.47M | $3.41M | ||||
| Transferred At Point In Time | $25.37K | $35.78K | $77.99K | $28.72K | ||||
| Total | $3.29M | $3.51M | $3.55M | $3.44M |
Bab brought in $3.44M from its two revenue lines in fiscal 2025, the year ended November 30, 2025. That was down 3.0% from $3.55M in fiscal 2024. Transferred Over Time was the largest at $3.41M (99.2%), ahead of Transferred At Point In Time at $28.72K (0.8%).
From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $3.29M to $3.44M, a compound annual growth rate of 1.5%. Transferred Over Time's share held steady at about 99.2%.
Bab (BABB) reports its revenue by product and service and by timing of transfer of good or service. In fiscal 2025, Royalty was its largest product and service line, bringing in $1.98M (57.7% of the total), followed by Marketing Fund at $1.14M (33.2%).
Royalty was Bab's largest product and service line in fiscal 2025, bringing in $1.98M, or 57.7% of the $3.44M total across its eight product and service lines.
Transferred Over Time was Bab's largest revenue line in fiscal 2025, bringing in $3.41M, or 99.2% of the $3.44M total across its two revenue lines.
Among Bab's product and service lines that make up at least 2% of revenue, Gift Card grew fastest in fiscal 2025, up 1,958.8% from $3.94K to $81.08K.
Every figure comes from Bab's annual financial filings, as reported. Each line keeps the name Bab gives it, and years follow its fiscal calendar.
Bab's revenue by product and service goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.