Mission Produce, Inc. is a global leader in the avocado industry. The company’s expertise lies in farming, packaging, marketing and distribution of avocados to food retailers, distributors and produce wholesalers worldwide. It procures avocados principally from California, Mexico and Peru. Through its operating facilities, it grows, sorts, packs, bags and ripens avocados and a small amount of other fruits for domestic and international markets.
The company generates…
Mission Produce, Inc. is a global leader in the avocado industry. The company’s expertise lies in farming, packaging, marketing and distribution of avocados to food retailers, distributors and produce wholesalers worldwide. It procures avocados principally from California, Mexico and Peru. Through its operating facilities, it grows, sorts, packs, bags and ripens avocados and a small amount of other fruits for domestic and international markets.
The company generates revenue primarily from the sale of Hass variety avocados. It also sells limited quantities of mangos that complement avocado seasons. Additionally, it provides value added services such as ripening, bagging, custom packaging, logistical management and quality assurance. Merchandising and promotional support, market trend insights and hands on training for retail sales further contribute to revenue. The Blueberries segment generates income by selling substantially all of its blueberry production to a single distributor under an exclusive marketing agreement.
The company operates through the following segments: Marketing & Distribution, International Farming, and Blueberries.
- Marketing & Distribution: sources fruit from growers and distributes the fruit through its global distribution network.
- International Farming: owns and operates orchards from which the majority of fruit produced is sold to the Marketing & Distribution segment; it cultivates early stage plantings and harvests from mature trees; it also earns service revenues for packing and processing fruit for the Blueberries segment and for third party producers of other crops; operations are principally located in Peru and Guatemala.
- Blueberries: consists of farming activities that include cultivating early stage blueberry plantings and harvesting mature bushes; substantially all blueberries produced are sold to a single distributor under an exclusive marketing agreement.
Mission Produce holds a leading position in the global avocado market due to its integrated supply chain and broad geographic sourcing. The company competes on factors such as fruit appearance, taste, size, shelf life, overall quality, price, distribution terms, delivery timeliness and product availability. Marketing competitors include other distributors, producers and smaller packers and marketers. Farming competitors range from large scale businesses and cooperatives to individual farms. Competitive advantages stem from a diversified sourcing network that includes Mexico, Peru, California, Colombia, Guatemala, South Africa and Chile, vertically integrated farming operations, a worldwide distribution network with forward located facilities, value added services such as ripening and custom packaging, and longstanding relationships with thousands of third party growers.
The company serves retail, wholesale and foodservice customers for its avocado products. It enters into fixed price contracts with customers for a season based on forecasted sourcing costs. The Blueberries segment sells substantially all of its output to a single distributor under an exclusive marketing agreement. No specific customer names are disclosed in the filing.