Aura Systems, Inc. is a Delaware corporation founded in 1987 that innovated and commercialized axial flux induction electric motor and generator technology. The company designs, develops, and manufactures axial flux induction motors and generators (AAFIM) that operate without permanent magnets or rare earth elements, using only copper, steel, and aluminum for active components and housing. These products serve industrial, commercial, electric vehicle, and military…
Aura Systems, Inc. is a Delaware corporation founded in 1987 that innovated and commercialized axial flux induction electric motor and generator technology. The company designs, develops, and manufactures axial flux induction motors and generators (AAFIM) that operate without permanent magnets or rare earth elements, using only copper, steel, and aluminum for active components and housing. These products serve industrial, commercial, electric vehicle, and military applications where high efficiency, compact size, lightweight construction, and reliability are critical.
Aura Systems generates revenue primarily through the sale of its axial flux induction motors and generators, including mobile power generation systems, and related engineering services. The company sells its products directly to original equipment manufacturers, military contractors, and industrial users, and has also engaged in joint venture arrangements for distribution in specific geographic markets. Revenue is derived from product sales, prototype development contracts, and licensing of its proprietary technology for specialized applications such as mobile power generation and electric propulsion systems.
The company operates through the following segments:
- AuraGen®/VIPER Product Line: This segment encompasses the company's mobile power generation systems marketed under the AuraGen® brand and the military designation VIPER for axial flux induction generators. These systems provide seamless integration with vehicles and boats, delivering both AC and DC power without scheduled maintenance. The technology leverages the company's proprietary rotor design that eliminates the need for laminates and withstands high centripetal forces while maintaining optimal electric and magnetic properties. AuraGen® systems have been deployed in combat zones by U. S. forces in the Balkans, Iraq, and Afghanistan, with over 11,000 units shipped in the 5-15 kW range to military and commercial users.
- Axial Flux Induction Motors: This segment focuses on the development and sale of axial flux induction motors for industrial and electric vehicle applications, including prototypes for 1.5 kW, 3.75 kW, 10 kW, 50 kW, and 250 kW power ratings. These motors achieve energy densities exceeding 45 kW per liter and efficiencies above 97% in 250 kW electric vehicle applications, utilizing only copper and steel with aluminum housings. The segment highlights cost advantages from approximately 60% less copper usage compared to traditional radial flux induction motors and eliminates reliance on rare earth permanent magnets. Recent developments include a new 5 kW solution for unscheduled power spikes and a 5-horsepower motor for swimming pool applications, both designed for specific U. S. military evaluation.
Aura Systems holds a niche but technologically advanced position in the global electric motor and generator market, competing against industry giants such as Nidec Motor Corporation, ABB Ltd., Siemens AG, WEG Electric Corp, Regal Beloit Corporation, Wolong, and Teco Westinghouse. The company's competitive advantage stems from its proprietary axial flux induction technology that delivers superior power density, higher efficiency, reduced size and weight, lower manufacturing costs, and freedom from rare earth supply chain dependencies. Unlike permanent magnet machines, Aura's induction motors operate without brushes or commutators, eliminating spark risks and enabling wide temperature operation from -40 to 340 degrees Fahrenheit, making them suitable for harsh environments including under-hood vehicle installations.
Aura Systems serves a diverse customer base including the U. S. military, original equipment manufacturers in industrial and transportation sectors, and specialized commercial users. In fiscal years 2025 and 2026, one significant customer, CBOL, accounted for 55% of the company's revenues. Additional customers include entities in Israel, South Korea, and other international markets that have expressed interest in the company's 250-kW air-cooled generator for evaluation. The company also designs products for specific applications such as swimming pool pumps, unmanned ground vehicles, and anti-drone platforms, targeting users who require maintenance-free, high-reliability power solutions in space- and weight-constrained environments.