Angi Inc. connects quality home professionals with consumers across more than 500 service categories, offering a digital marketplace for home repair, maintenance, improvement, cleaning and landscaping services. The company operates platforms such as Angi, Angie’s List, HomeAdvisor and Handy, enabling professionals to showcase services and consumers to request and pay for work.
The company generates revenue primarily from lead fees paid by professionals for consumer…
Angi Inc. connects quality home professionals with consumers across more than 500 service categories, offering a digital marketplace for home repair, maintenance, improvement, cleaning and landscaping services. The company operates platforms such as Angi, Angie’s List, HomeAdvisor and Handy, enabling professionals to showcase services and consumers to request and pay for work.
The company generates revenue primarily from lead fees paid by professionals for consumer matches, advertising fees from professionals under contract, subscription revenue from both professionals and consumers, and fees from prepriced offerings where consumers request services through the platform and the company connects them with a professional to perform the work. Lead fees vary based on the service requested, the product experience offered and the geographic location of the job. Internationally, the business model is similar, deriving revenue mainly from lead fees for consumer matches and professional subscription fees.
The company operates through the following segments: U. S. and International.
• U. S.: This segment provides professionals with tools to engage potential customers including quoting and invoicing services and offers consumers a nationwide network to find prescreened, customer rated professionals for home repair, maintenance, improvement, cleaning and landscaping projects as well as the ability to request household services directly through the platform generating revenue from lead fees advertising professional and consumer subscriptions and prepriced offerings.
• International: This segment encompasses HomeStars, MyBuilder, MyHammer, Travaux and Werkspot operating in Canada, the United Kingdom, Germany, France and the Netherlands, plus the Austrian operations of MyHammer and the Italian operations of Werkspot, and derives revenue primarily from lead fees for consumer matches and professional subscription fees.
The home services market is highly competitive and fragmented, with competition coming from search engines, online directories, dedicated home service platforms, consumer rating and referral services, and traditional offline advertising such as radio, direct mail and newspapers. Local and national retailers that offer installation services also compete for the same customer spend. Angi Inc. differentiates itself through strong brand awareness, a large and vetted network of professionals, robust technology that facilitates matching and booking, and ongoing investments in marketing to drive traffic to its platforms.
The company serves two main groups: individual consumers seeking home improvement, repair, maintenance, cleaning or landscaping services, and independent professionals who want access to leads, advertising opportunities, and subscription based tools to grow their businesses.
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Sector: Communication Services Industry: Internet Content & Information CIK: 0001705110