Pinterest, Inc. (NYSE: PINS)

Pinterest is an AI powered visual search and discovery platform that enables users to find ideas, save them to boards and turn inspiration into action. The platform is accessible via mobile application and website and serves a global audience seeking creative content for projects, shopping and lifestyle planning.

Pinterest generates revenue primarily through advertising services. Advertisers purchase ad impressions via an auction based system that offers brand focused upper funnel ads such as CPM and CPV buys and performance focused lower funnel ads such as CPC CPA and oCPM. The company provides various ad formats including static image video shopping carousel collection interactive and idea ads to help marketers reach users across the purchase journey.

Pinterest operates in a competitive digital media landscape where it vies with large consumer internet firms such as Amazon Meta Google Snap TikTok and X for user attention and advertising dollars. Its competitive advantage stems from a unique visual discovery engine a proprietary Taste Graph that maps user interests and a brand safe environment that appeals to both users and advertisers seeking high intent traffic.

The company’s user base consists of approximately 619 million monthly active users worldwide with a strong presence among women who represent about two thirds of the audience and Gen Z users who make up over half of the total. Users come from more than 100 countries and engage with content supplied by retailers brands creators publishers and fellow users. On the advertiser side Pinterest serves a diverse set of clients across sectors including retail consumer packaged goods financial services technology entertainment travel and auto.