AiXin Life International AIXN

AiXin Life International, Inc. is a Colorado holding company that conducts substantially all of its operations through subsidiaries in the People's Republic of China. The company focuses on providing health and wellness products to the growing middle class in China. It develops manufactures markets and sells premium healthcare nutritional products and wellness supplements including herbs and greens traditional Chinese remedies functional products such as weight management items probiotics foods and drinks. In addition it offers marketing and distribution services for third party manufacturers. The company operates company owned pharmacies in Chengdu and utilizes direct marketing teams and online channels to reach customers.

Revenue is generated primarily from retail and wholesale sales of its own and third party products through its company owned pharmacies. Additional revenue comes from direct marketing activities conducted by its sales force and from online sales platforms. The company also earns fees for providing marketing and distribution services to other manufacturers. Revenue is further supplemented by organizing large scale entertainment style events that promote its products and those of its clients.

The company operates in a highly competitive nutritional supplement market in China where many participants sell through direct selling internet specialty retailers pharmacies and discount channels. AiXin Life International differentiates itself by offering a personalized sales experience with after sale service product education and direct customer contact. Its loyalty program encourages repeat purchases and word of mouth promotion. Vertical integration of research development manufacturing and distribution combined with an omni channel approach provides a competitive edge over rivals that rely solely on online marketing. The firm seeks to be viewed as a trusted source of safe and effective health products.

The company serves primarily middle and upper class Chinese consumers who purchase health and wellness supplements and personal care items through its pharmacies and direct marketing channels. It also provides marketing and distribution services to third party manufacturers seeking to reach the Chinese consumer base. Individual customers range from those looking for specific therapeutic products to those interested in general wellness and preventive care. No specific customer names are disclosed in the filing.