Allied Gaming & Entertainment Inc. is a global experiential entertainment company focused on delivering unique experiences to a growing audience of gamers through renowned assets products and services. The company operates in the gaming and esports entertainment industry providing in person events multiplatform original content and interactive services. Its core activities include owning and operating esports venues producing proprietary content series developing mobile games and managing live entertainment events.

The company generates revenue from ticket sales and venue rentals at its flagship HyperX Arena Las Vegas and its mobile Allied Esports Omen Truck. It earns fees from producing and licensing original content series for brand activation and fan engagement. Revenue also comes from mobile game development publishing in app purchases advertising and sponsorship deals. Additionally the company receives income from live event production management consulting and strategic partnerships with brands and sponsors.

The company operates through the following segments:.

• Allied Esports International owns and operates the HyperX Arena Las Vegas venue the mobile Allied Esports Omen Truck and an original content studio that creates proprietary series for brand promotion and community engagement.

• Allied Mobile Entertainment focuses on exploring and developing opportunities in the growing mobile games market including casual card and mahjong titles.

• Allied Experiential Entertainment concentrates on orchestrating live entertainment events and providing management and consultation services for experiential entertainment venue operations.

Allied Gaming & Entertainment Inc. competes in a fragmented industry that includes established esports organizations such as ESL Faceit and Blast TV gaming lifestyle influencers networks like GameSquare 100Thieves and Super League major game developers such as Riot Tencent Activision Blizzard and Electronic Arts live entertainment companies including Live Nation and AEG and traditional media broadcasters like ESPN and Turner Broadcasting. The company differentiates itself through its proprietary venue assets original intellectual property and a three pillar strategy that integrates in person experiences multiplatform content and interactive services. Its strategic investments in mobile gaming through a stake in Beijing Lianzhong Zhihe Technology Co Ltd and its expertise in location based entertainment provide additional competitive advantages.

The company serves a diverse customer base that includes gamers esports fans and participants attending live tournaments and arena events. It also serves brands and advertisers seeking activation sponsorship and branded content opportunities through its events and original content. Mobile game players and users of its casual titles constitute another important segment of its audience. Live entertainment attendees and venue operators benefit from its event production and consulting services.