ULTA
2nd
Ulta Beauty
$27.81Bn
649.80
-1.65%
+24.53%
The company generates revenue from salon services provided within its retail stores, which are described as full-service salons.
BBY
2nd
Best Buy
$20.90Bn
99.35
-1.97%
+22.84%
Best Buy provides substantial consumer-facing personal services through Geek Squad, including repair, installation, and technical support services.
UHAL
2nd
U-Haul Holding
$11.41Bn
58.68
-3.55%
+9.89%
The company operates a substantial self-storage business, renting units at company-owned facilities and managing properties for third parties.
SCI
Service Corp International
$10.26Bn
75.44
-2.29%
-7.52%
Service Corporation International is a provider of deathcare products and services, operating 1,485 funeral service locations and 500 cemeteries. Its revenue is derived from funeral arrangements, cremation, the sale of cemetery interment rights, and merchandise such as caskets and urns.
EDU
New Oriental Education & Technology
$8.36Bn
54.00
+3.63%
-3.31%
The company provides for-profit education services including test preparation courses for exams like IELTS and TOEFL, tutoring for innovative abilities, and overseas study consulting. These services are delivered through a network of 77 schools and 1,241 learning centers.
FCFS
2nd
FirstCash Holdings
$8.04Bn
187.55
-2.99%
+15.64%
The AFF business line specifically offers rent-to-own products, which is explicitly listed as a consumer service within the Personal Services industry description.
URBN
2nd
Urban Outfitters
$7.50Bn
87.57
-4.59%
+35.79%
The company operates Nuuly, a monthly apparel subscription rental service that provides consumers with the ability to rent clothing.
FAF
2nd
First American Financial
$6.97Bn
68.17
+0.74%
+9.14%
The company operates a home warranty segment that sells residential service contracts to homeowners covering heating, air conditioning, and appliances.
TAL
TAL Education
$6.26Bn
10.19
+3.03%
-14.73%
TAL Education provides for-profit education services including small-class tutoring, personalized premium programs, and online courses for K-12 students. Revenue is primarily derived from tuition fees paid by students and parents for these learning services.
GHC
Graham Holdings
$5.12Bn
1,218.65
-1.85%
+17.45%
The company's most prominent business line is Kaplan, Inc., which provides academic preparation, English-language programs, and professional licensure training to students and businesses worldwide. This segment is introduced first and described in the most detail, covering a global network of schools and test preparation brands like Kaplan Test Prep and Manhattan Prep.
VVV
Valvoline
$4.57Bn
35.83
-0.99%
+11.72%
Valvoline operates as a pure-play automotive retail services provider, generating revenue from service fees for oil changes, fluid exchanges, and preventive maintenance. These are consumer-facing repair and home/vehicle services provided at retail locations to individual vehicle owners and fleet operators.
LAUR
Laureate Education
$4.52Bn
33.29
-5.29%
+8.30%
Laureate Education operates degree-granting higher education institutions, including universities like UVM and UNITEC, and technical-vocational institutes like CIBERTEC. Its revenue is generated primarily from tuition and fees paid by students for undergraduate and graduate academic programs.
CVSA
Covista
$3.80Bn
113.29
-8.75%
+16.21%
Adtalem Global Education operates five institutions, including Chamberlain University and Walden University, providing degree and certificate programs. Its revenue is generated primarily from tuition and fees for these educational offerings.
LRN
Stride
$3.14Bn
74.80
-5.58%
+4.03%
Stride provides for-profit education services, including K-12 core academic programs, career readiness, and adult certification training. Its revenue is derived from tuition, long-term service agreements with school districts, and program fees from individual learners and corporate clients.
OSW
Onespaworld Holdings
$3.08Bn
30.72
-1.82%
+38.13%
OneSpaWorld provides a wide array of personal and consumer-facing services, including salon, skin care, body care, and advanced medi-spa treatments like dermal fillers and IV therapies. These services are sold directly to guests seeking wellness and aesthetic enhancements during their vacations.
BFAM
Bright Horizons Family Solutions
$2.67Bn
55.42
-1.42%
-44.72%
The company operates early education and child care centers, including preschool and elementary programs, serving approximately 115,000 children. Revenue is primarily derived from parent tuition for these educational and child care services.
BGSI
Boyd Group Services
$2.50Bn
89.73
-0.43%
-39.98%
Boyd Group Services provides consumer-facing repair services, specifically collision repair and auto glass replacement, through brands like Boyd Autobody & Glass and Gerber Collision & Glass. These services are sold to individual vehicle owners and insurance companies, fitting the description of specialized consumer repair and home services.
DRVN
Driven Brands Holdings
$1.99Bn
12.08
+1.43%
-16.57%
Driven Brands provides a wide array of consumer-facing automotive services, including oil changes through Take 5 Oil, car washes, and paint and collision repair through Maaco and CARSTAR. These are specialized consumer repair and home/personal services that fit the description of D-29.
PRDO
Perdoceo Education
$1.65Bn
26.55
-11.47%
-12.66%
Perdoceo Education operates three accredited postsecondary institutions (CTU, AIUS, and USAHS) providing degree programs from associate to doctoral levels. Its revenue is generated principally from tuition and fees paid by students and federal Title IV programs.
STRA
Strategic Education
$1.28Bn
58.47
-21.33%
-21.82%
The company operates post-secondary institutions including Capella University, Strayer University, and Torrens University, generating the majority of its revenue from tuition and fees paid by students. It provides undergraduate, graduate, and vocational programs delivered through both campus-based and online formats.
XPEL
2nd
Xpel
$1.10Bn
40.06
-4.91%
+13.45%
XPEL generates approximately 18.3% of its revenue from installation labor provided through its company-owned installation centers, which is a consumer-facing repair and home/vehicle service.
UTI
Universal Technical Institute
$1.09Bn
19.71
-11.69%
-29.88%
Universal Technical Institute is a for-profit post-secondary education provider that generates revenue primarily from tuition and fees for certificate, diploma, and degree programs. It operates campuses providing career-focused training in transportation, skilled trades, energy, and healthcare.
AFYA
Afya
$918.33Mn
10.15
-3.33%
-29.17%
Afya's primary revenue is generated from monthly tuition fees paid by undergraduate and continuing education students. The company operates a network of higher education institutions and provides residency preparation and graduate programs.
PXED
Phoenix Education Partners
$790.01Mn
21.54
-0.46%
-36.10%
Phoenix Education Partners operates the University of Phoenix, which provides post-secondary degree and non-degree programs for working adult learners. Revenue is primarily generated from tuition and fees paid by students enrolled in these educational programs.
APEI
American Public Education
$702.02Mn
38.22
-9.88%
+21.64%
American Public Education provides for-profit postsecondary education through its institutions, including American Public University System, Rasmussen University, and Hondros College of Nursing. Its revenue is generated primarily through tuition and fees paid by students for certificate, undergraduate, graduate, and doctoral programs.
MATW
Matthews International
$618.02Mn
19.80
-2.56%
-14.32%
The company's Memorialization segment manufactures and sells bronze and granite memorials, caskets, and cremation-related products to cemeteries and funeral homes. It also provides cremation and incineration equipment and embalming chemicals specifically for the death-care industry.
LINC
Lincoln Educational Services
$556.72Mn
17.55
-12.64%
-1.40%
Lincoln Educational Services provides for-profit postsecondary education through its campuses, offering diploma certificates and associate degrees. Its revenue is primarily generated from tuition and fees paid by students enrolled in programs like skilled trades, automotive, and health sciences.
CSV
Carriage Services
$447.89Mn
28.21
-21.49%
-35.28%
Carriage Services provides comprehensive death-care services, including funeral home operations (preparation of remains, visitation, and memorial services) and cemetery operations (sale of interment rights and installation services). The company also sells related merchandise such as caskets, markers, and monuments, which are explicitly included in the D-30 industry definition.
MCTA
Charming Medical
$445.47Mn
29.35
+0.00%
+33.29%
The company's primary revenue (96.6%) comes from beauty, wellness, and postpartum services such as womb warming therapy, facial bone adjustment, and hair care therapies provided to individual consumers. These are specialized personal care and wellness services that fit the description of personal services.
GOTU
Gaotu Techedu
$363.15Mn
2.27
-3.81%
-19.79%
Gaotu Techedu provides for-profit education services including tutoring and courses for primary school students, college students, and adult professionals. Revenue is primarily generated from enrollment fees for live streaming sessions, small group tutoring, and one-on-one tutoring.
PC
2nd
Premium Catering (Holdings)
$274.48Mn
9.40
+0.00%
+0.00%
The company provides specialized consumer-facing services by delivering budget prepared meals three times a day to individuals residing in dormitories and foreign workers.
KLC
KinderCare Learning Companies
$237.03Mn
2.00
-6.54%
-64.22%
KinderCare provides for-profit early childhood education and child care services, generating revenue from tuition and fees paid by families. Its business includes community-based centers, the Crème School premium education brand, and Champions before and after school programs.
IMMR
2nd
Immersion
$221.48Mn
6.67
-6.84%
-3.05%
The company provides education services through its bookstore network, serving college, university, and K-12 institutions with course materials and academic support.
SNFCA
2nd
Security National Financial
$220.51Mn
9.35
-0.95%
+21.11%
The company owns and operates mortuaries and cemeteries in Utah, California, and New Mexico, providing burial plots, caskets, urns, and professional funeral director services.
WW
Ww International
$127.45Mn
12.75
+5.11%
-61.60%
WW International provides weight management and health wellness services to individual consumers through subscription plans. Its Behavioral business offers a points-based nutrition system, activity tracking, and coaching sessions, which are specialized consumer services.
VSA
2nd
VisionSys AI
$117.20Mn
1.54
+2.67%
-99.88%
The company operates a network of more than two hundred physical learning centers across fifty-three cities where it provides classroom-based learning. This offline instruction at its learning centers accounts for the majority of the company's revenue.
MRDN
2nd
Meridian Holdings
$116.18Mn
9.17
-8.85%
-25.08%
The company operates pay-to-enter prize competitions in the UK via RKingsCompetitions Ltd and a trade promotions platform in Australia via Classics For A Cause that provides paid members access to retailer discounts.
LGCY
Legacy Education
$112.74Mn
8.81
-4.65%
+2.44%
Legacy Education operates four accredited for-profit colleges (High Desert Medical College, Central Coast College, Integrity College of Health, and Contra Costa Medical Career College) providing post-secondary vocational training. Its revenue is generated primarily from tuition and fees paid by students for certificate and associate degree programs in healthcare fields.
AIRS
2nd
Airsculpt Technologies
$102.99Mn
1.44
-15.29%
-85.02%
The company's services are elective cosmetic procedures marketed as aesthetic improvements for consumers with disposable income, and the clinics are styled as upscale spas to provide a premium personal care experience.
RENT
2nd
Rent the Runway
$76.67Mn
2.27
-7.72%
-43.25%
The company provides a specialized consumer service through its rental model, which includes the logistics of garment cleaning, inspection, and return for its subscribers and Reserve customers.
NRDY
2nd
Nerdy
$74.60Mn
5.84
-5.81%
-59.86%
The company provides for-profit education services by connecting learners of all ages with tutors, instructors, and subject matter experts to accelerate student achievement.
RGS
Regis
$60.00Mn
24.01
-24.43%
-17.24%
Regis operates and franchises hair care salons providing haircutting, styling, and hair coloring services to consumers. Its revenue is derived from service sales at company-owned locations and royalty payments from franchisees based on these personal care services.
LFS
Leifras
$50.23Mn
1.92
-5.42%
-22.58%
Leifras operates sports schools for children, generating revenue from membership fees for classes in soccer, baseball, basketball, and tennis. It also provides commissioned guidance services and school club support to public and private schools, fitting the profile of for-profit education and vocational training services.
VGES
Vanguard Green Investment
$33.28Mn
0.56
+0.00%
+86.67%
The company provides non-surgical spa services, including bedrock bathing and quartz therapy, to consumers seeking health and appearance improvements. These are personal care and wellness services delivered through company-owned outlets and franchise networks.
AHMA
2nd
Ambitions Enterprise Management Co. L.L.C
$31.45Mn
1.11
+1.83%
-76.28%
The company provides event planning and management services, specifically focusing on meetings, incentives, conferences, and exhibitions (MICE), which accounted for approximately 74.4 percent of its total revenue.
STG
2nd
Sunlands Technology
$30.99Mn
2.30
-4.17%
-60.88%
The company operates as a for-profit education provider delivering vocational training and post-secondary programs, such as preparation for the State Administered Examination for Associate and Bachelor degrees.
YQ
2nd
17 Education & Technology
$27.46Mn
2.74
-7.12%
-43.39%
The company sells 'Other Educational Products and Services' to individual users, including light courses, study plans, and membership-based premium educational content subscriptions designed to supplement in-school studies.
AACG
ATA Creativity Global
$19.81Mn
0.62
+1.64%
-45.13%
ATA Creativity Global provides for-profit education services, specifically portfolio training for students seeking overseas art education. Its revenue is derived from tuition and program fees for customized training, research-based learning, and junior art education.
NOMA
2nd
Nomadar
$19.72Mn
1.29
-13.42%
-86.17%
The company operates a High Performance Training Program that delivers elite soccer training to young athletes for a fee, partnering with institutions like San Ignacio University in Miami.
FEDU
Four Seasons Education (Cayman)
$19.27Mn
8.52
-8.49%
-41.20%
The company provides for-profit education services, including non-academic enrichment programs in science, creativity, and coding, as well as proprietary courses delivered to K-12 schools. Revenue is generated through service fees from learning programs and hourly fees paid by educational institutions.
PCSV
2nd
PCS Edventures!
$13.07Mn
1.35
-3.57%
-13.46%
The company provides 'professional development training' and 'fee based professional development sessions' for educators, which are for-profit education services delivered as a service.
ESYN
2nd
HWH International
$11.67Mn
1.51
+0.67%
-16.11%
The company operates the Hapi Wealth Builder program, which earns fees from participants for courses, workshops, and coaching sessions focused on equity investment and wealth building.
SFCX
SUPA Consolidated
$11.63Mn
0.04
+0.00%
-76.47%
The company has shifted its focus to the food technology sector and specifically acquired 1,157 commercial ice/water vending machines to generate revenue. These vending services provided to consumers and retailers fall under specialized consumer services within the Personal Services category.
FCHL
Fitness Champs Holdings
$11.39Mn
0.67
-5.63%
-99.63%
Fitness Champs Holdings is a sports education provider that generates its primary revenue from school-based swimming lessons under the Ministry of Education's SwimSafer program and private aquatic sports classes. It provides vocational and skill-based training in swimming, water polo, and lifesaving to students and adults.
YOUL
2nd
Youlife
$9.89Mn
0.13
-31.58%
-93.12%
The company operates a Vocational Education Services segment that manages vocational schools and develops curricula for majors such as industrial robotics and new energy vehicle maintenance, earning fees from managed schools and curriculum projects.
AWX
2nd
Avalon Holdings
$8.25Mn
2.51
-2.33%
-5.28%
The company provides personal consumer services through salon and spa services at its resorts and country clubs, as well as elective aesthetic services via Avalon Med Spa.
SLMT
2nd
Solmate Infrastructure
$6.53Mn
2.88
-11.38%
-96.14%
The company operates a Noncompetitive Football School that provides sports and social engagement programs for children, generating revenue through these educational and training services.
GNS
Genius
$6.44Mn
0.10
-16.67%
-86.84%
Genius Group provides for-profit education services across multiple levels, including early childhood, primary, and secondary education under the Genius School brand, as well as adult learning through the GeniusU platform. Revenue is generated through tuition fees, online course sales, memberships, and certification programs.
EEIQ
EpicQuest Education Group International
$6.01Mn
4.11
+0.49%
-30.22%
The company operates Davis University and EduGlobal College, generating its primary revenue from tuition fees for four-year bachelor's degrees, career training, and English proficiency programs. It provides for-profit education services and academic programming to international students.
XWEL
Xwell
$4.83Mn
0.57
-5.00%
-35.96%
Xwell provides personal care services to consumers, specifically massage, nail and skin care through XpresSpa, and facial and body waxing through Naples Wax Center. These are specialized consumer-facing services delivered for a fee.
BRWC
Birdie Win
$4.64Mn
0.69
+0.00%
+46.81%
The company's primary revenue is generated from a one-time fee for its 'Personal Financial Literacy Seminar,' which provides education on financial management, budgeting, and long-term planning to individuals and families. This matches the description of for-profit education services delivered as a service.
CGTL
2nd
Creative Global Technology Holdings
$3.93Mn
2.50
-1.96%
-70.27%
The company maintains a rental segment that leases pre-owned laptops and other electronic devices to local customers in Hong Kong for short-term use in exchange for rental fees.
AMBO
Ambow Education Holding
$3.88Mn
1.48
-8.64%
-56.47%
The company's primary revenue is generated from tuition and fees paid by students enrolled at the NewSchool of Architecture & Design, which provides undergraduate and graduate degrees. This aligns with the provision of post-secondary education services.
LXEH
Lixiang Education Holding
$2.56Mn
1.34
-0.74%
-66.33%
The company is a private education services provider that generates revenue primarily through tuition fees from its high school boarding schools and vocational training programs. It provides academic courses for university entrance and skills-based training in fields like nursing and technology.
MRM
Medirom Healthcare Technologies
$2.29Mn
0.29
-6.45%
-84.97%
The company's primary revenue source (89.7%) comes from its relaxation salon segment, which provides consumer-facing services such as finger-pressure bodywork, stretch therapy, and reflexology. It also operates luxury hair salons providing premium haircut and styling services, both of which are specialized personal services.
GSUN
Golden Sun Technology
$1.48Mn
0.17
-5.56%
-91.98%
The company provides tutorial services, including foreign language instruction in Spanish and Japanese and Gaokao preparation programs, generating revenue from tuition fees charged to students and corporate clients.
LESLQ
2nd
Leslie's
$655.58K
0.07
+16.67%
-97.94%
Leslie's provides consumer-facing services including equipment installation, repair services, and on-site maintenance for residential and commercial pool owners.
RMGL
Rocky Mountains
$464.00K
0.02
—
—
Rocky Mountains Group Ltd provides for-profit education services in the form of one-on-one Personal Financial Literacy Seminars. The company generates revenue by charging a flat fee of $5,000 per seminar delivered to individual clients.
EJH
E-Home Household Service Holdings
$208.20K
1.30
+0.78%
-93.81%
The company's core business is providing a variety of consumer-facing services, specifically home appliance repair and maintenance, housecleaning, and maternity matron support. These services are sold directly to individual households and families via the E-Home platform.
BYAH
2nd
Park Ha Biological Technology
$176.99K
2.09
-7.52%
-98.35%
The company provides after-sales beauty services, such as light beauty experiences and complimentary facial treatment trials, in its stores to encourage product adoption.
JDZG
2nd
Jiade
$36.46K
0.39
+30.00%
-99.92%
The company earns training fees directly from students for safety technology programs through its subsidiaries Kunyuan and Jiazhi, and sells online courses via Kebiao Technology.
GVHGF
2nd
Visionary Holdings
$0.00
0.00
—
-100.00%
The company operates an AI Education Services segment providing degree-oriented education, including Ontario Secondary School Diploma (OSSD) programs, vocational college programs, and master's degrees through affiliated schools like Visionary Academy.
HCMC
Healthier Choices Management
$0.00
0.00
—
—
The company sells the Q-Cup™ technology and related accessories (Q-Cup™ Tank and Q-Cup™ Globe) which are specialized consumer hardware used for vaporizing concentrates. These products are sold to individual end-users through wholesale and online channels as a personal consumption service/tool.
PWDY
2nd
Powerdyne International
$0.00
0.00
—
—
Through its Frame One division, the company provides custom picture framing services, including consulting, material selection, and installation, to local consumers and institutions such as schools, artists, and museums.
SEII
2nd
Sharing Economy International
$0.00
0.00
—
—
The company earns income from direct rental services it offers for select rare tools, equipment, and venue locations in Hong Kong, which constitutes a consumer-facing rental service.