Wpp (WPP) Intangibles (2009 - 2025)

Wpp's (WPP) quarterly Intangibles came in at $976.3 million in Q4 2025, up 3.21% year-on-year from $945.9 million in Q4 2024, and up 0.81% quarter-over-quarter from $968.5 million in Q2 2025.

Wpp (WPP) Intangibles (2009 - 2025) Analysis & Trends

Wpp's Intangibles history runs 17 years deep, the most recent figure standing at $976.3 million for Q4 2025.

  • On a quarterly basis, Intangibles rose 3.21% year-over-year to $976.3 million in Q4 2025; TTM through Dec 2025 was $976.3 million, a 3.21% increase from a year earlier, with the FY2025 full-year figure at $976.3 million, up 3.21% from the prior year.
  • Intangibles rose to $976.3 million in Q4 2025 per WPP's latest filing, from $968.5 million in the prior quarter.
  • Across five years, Intangibles topped out at $1.9 billion in Q2 2021 and bottomed at $945.9 million in Q4 2024.
  • The 5-year median for Intangibles is $1.4 billion (2022), against an average of $1.4 billion.
  • Across the five-year window, Intangibles soared 754.08% in 2021 and sank 46.71% in 2024, its largest moves.
  • Year by year, Intangibles stood at $1.8 billion in 2021, then retreated by 7.07% to $1.7 billion in 2022, then sank by 38.06% to $1.1 billion in 2023, then decreased by 10.34% to $945.9 million in 2024, then grew by 3.21% to $976.3 million in 2025.
  • Per Business Quant, the three latest WPP Intangibles figures stand at $976.3 million (Q4 2025), $968.5 million (Q2 2025), and $945.9 million (Q4 2024).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn 369.00 Mn
2 Wpp 26.03 Bn 22.66 Bn - 976.34 Mn
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn 4.95 Bn
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn -
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn 9.82 Mn
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn 314.13 Mn
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn 822.84 Mn
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn 94.52 Mn
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn 202.79 Mn
10 Criteo 1.05 Bn 737.13 Mn 222.74 Mn 148.72 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 976.34 Mn
Jun 30, 2025 968.52 Mn
Dec 31, 2024 945.94 Mn
Jun 30, 2024 1.00 Bn
Dec 31, 2023 1.05 Bn
Jun 30, 2023 1.88 Bn
Dec 31, 2022 1.70 Bn
Jun 30, 2022 1.85 Bn
Dec 31, 2021 1.83 Bn
Jun 30, 2021 1.91 Bn
Dec 31, 2020 214.57 Mn
Jun 30, 2020 1.85 Bn
Dec 31, 2019 1.89 Bn
Jun 30, 2019 2.30 Bn
Dec 31, 2018 2.37 Bn
Jun 30, 2018 2.64 Bn
Dec 31, 2017 2.68 Bn
Jun 30, 2017 2.70 Bn
Dec 31, 2016 2.76 Bn
Jun 30, 2016 2.93 Bn