Wpp (WPP) Goodwill & Intangibles (2009 - 2025)

Wpp's Goodwill & Intangibles history runs 17 years deep, the most recent figure standing at $10.2 billion for Q4 2025.

• On a quarterly basis, Goodwill & Intangibles fell 4.65% year-over-year to $10.2 billion in Q4 2025; TTM through Dec 2025 was $10.2 billion, a 4.65% decrease from a year earlier, with the FY2025 full-year figure at $10.2 billion, down 4.65% from the prior year.
• Goodwill & Intangibles rose to $10.2 billion in Q4 2025 per WPP's latest filing, from $1.2 billion in the prior quarter.
• Across five years, Goodwill & Intangibles topped out at $12.3 billion in Q2 2023 and bottomed at $1.2 billion in Q2 2025.
• The 5-year median for Goodwill & Intangibles is $11.6 billion (2022), against an average of $10.5 billion.
• Across the five-year window, Goodwill & Intangibles increased 21.29% in 2021 and slumped 89.8% in 2025, its largest moves.
• Year by year, Goodwill & Intangibles stood at $12.1 billion in 2021, then retreated by 3.94% to $11.6 billion in 2022, then decreased by 1.3% to $11.5 billion in 2023, then retreated by 6.57% to $10.7 billion in 2024, then retreated by 4.65% to $10.2 billion in 2025.
• Per Business Quant, the three latest WPP Goodwill & Intangibles figures stand at $10.2 billion (Q4 2025), $1.2 billion (Q2 2025), and $10.7 billion (Q4 2024).