Wpp (WPP) Goodwill & Intangibles (2009 - 2026)
Wpp (WPP) posted Goodwill & Intangibles of $10.5 billion for Q2 2026, up 2.31% on a QoQ basis from $10.2 billion in Q4 2025, and down 2.97% year-over-year from $10.8 billion in Q2 2025.
Powered by 
Analysis
Wpp (WPP) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
Wpp has reported Goodwill & Intangibles for 18 years, with the latest figure at $10.5 billion in Q2 2026.
- On a quarterly basis, Goodwill & Intangibles fell 2.97% year-over-year to $10.5 billion in Q2 2026; TTM through Jun 2026 was $10.5 billion, a 2.97% decrease from a year earlier, with the FY2025 full-year figure at $10.2 billion, down 4.65% from the prior year.
- Goodwill & Intangibles was $10.5 billion for Q2 2026 at Wpp, up from $10.2 billion in the prior quarter.
- The five-year high for Goodwill & Intangibles was $12.2 billion in Q2 2022, with the low at -$31.6 million in Q2 2024.
- Average Goodwill & Intangibles over 5 years is $8.6 billion, with a median of $10.7 billion recorded in 2024.
- The sharpest annual moves came in 2023 and 2025: Goodwill & Intangibles sank 100.24% in 2023, then soared 34233.76% in 2025.
- Over 5 years, Goodwill & Intangibles stood at $11.6 billion in 2022, then slipped by 1.3% to $11.5 billion in 2023, then decreased by 6.57% to $10.7 billion in 2024, then decreased by 4.65% to $10.2 billion in 2025, then increased by 2.31% to $10.5 billion in 2026.
- The last three Goodwill & Intangibles figures came in at $10.5 billion (Q2 2026), $10.2 billion (Q4 2025), and $10.8 billion (Q2 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Warner Bros. Discovery | 77.15 Bn | 74.93 Bn | 4.10 Bn |
| 2 | Fox | 24.55 Bn | 20.44 Bn | - |
| 3 | Omnicom | 20.71 Bn | 17.98 Bn | 1.30 Bn |
| 4 | News | 17.37 Bn | 15.99 Bn | - |
| 5 | Paramount Skydance | 11.04 Bn | 8.96 Bn | -2.08 Bn |
| 6 | Pearson | 10.10 Bn | 9.51 Bn | 1.17 Bn |
| 7 | New York Times | 9.93 Bn | 9.27 Bn | 394.61 Mn |
| 8 | Sirius Xm Holdings | 8.86 Bn | 8.68 Bn | 1.44 Bn |
| 9 | 36Kr Holdings | 6.17 Bn | 6.15 Bn | - |
| 10 | Wpp | 5.43 Bn | 2.51 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.45 Bn |
| Dec 31, 2025 | 10.22 Bn |
| Jun 30, 2025 | 10.77 Bn |
| Dec 31, 2024 | 10.71 Bn |
| Jun 30, 2024 | -31.56 Mn |
| Dec 31, 2023 | 11.47 Bn |
| Jun 30, 2023 | -28.78 Mn |
| Dec 31, 2022 | 11.62 Bn |
| Jun 30, 2022 | 12.22 Bn |
| Dec 31, 2021 | 12.09 Bn |
| Jun 30, 2021 | 27.45 Bn |
| Dec 31, 2020 | 214.57 Mn |
| Jun 30, 2020 | 187.37 Mn |
| Dec 31, 2019 | 3.10 Bn |
| Jun 30, 2019 | 19.25 Bn |
| Dec 31, 2018 | 39.87 Bn |
| Jun 30, 2018 | 20.28 Bn |
| Dec 31, 2017 | 19.77 Bn |
| Jun 30, 2017 | 19.41 Bn |
| Dec 31, 2016 | 19.18 Bn |
API Access
Wpp Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=WPP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "WPP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=WPP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();