Wpp (WPP) Goodwill & Intangibles (2009 - 2026)

Wpp's Goodwill & Intangibles history runs 17 years deep, the most recent figure standing at $10.2 billion for Q4 2025.

• In Q4 2025, Goodwill & Intangibles fell 4.65% year-over-year to $10.2 billion; the TTM figure through Dec 2025 stood at $10.2 billion (down 4.65% YoY), while the FY2025 annual figure was $10.2 billion, down 4.65% from the prior year.
• Goodwill & Intangibles for Q4 2025 stood at $10.2 billion, up from $2.1 billion in the prior quarter.
• The five-year high for Goodwill & Intangibles was $12.3 billion in Q2 2023, with the low at $2.1 billion in Q2 2025.
• The 5-year median for Goodwill & Intangibles is $11.6 billion (2022), against an average of $10.6 billion.
• The sharpest annual moves came in 2021 and 2025: Goodwill & Intangibles advanced 21.29% in 2021, then tumbled 81.96% in 2025.
• Wpp's Goodwill & Intangibles stood at $12.1 billion in 2021, then fell by 3.94% to $11.6 billion in 2022, then retreated by 1.3% to $11.5 billion in 2023, then fell by 6.57% to $10.7 billion in 2024, then fell by 4.65% to $10.2 billion in 2025.
• Business Quant data shows WPP's Goodwill & Intangibles at $10.2 billion in Q4 2025, $2.1 billion in Q2 2025, and $10.7 billion in Q4 2024.