Wpp (WPP) Goodwill & Intangibles (2009 - 2025)

Wpp's Goodwill & Intangibles history runs 17 years deep, the most recent figure standing at $10.2 billion for Q4 2025.

• In Q4 2025, Goodwill & Intangibles fell 4.65% year-over-year to $10.2 billion; the TTM figure through Dec 2025 stood at $10.2 billion (down 4.65% YoY), while the FY2025 annual figure was $10.2 billion, down 4.65% from the prior year.
• Goodwill & Intangibles was $10.2 billion for Q4 2025 at Wpp, up from $1.1 billion in the prior quarter.
• In the past five years, Goodwill & Intangibles ranged from a high of $12.3 billion in Q2 2023 to a low of $1.1 billion in Q2 2025.
• Historically, Goodwill & Intangibles has averaged $10.5 billion across 5 years, with a median of $11.6 billion in 2022.
• The sharpest annual moves came in 2021 and 2025: Goodwill & Intangibles climbed 21.29% in 2021, then slumped 90.35% in 2025.
• A 5-year view of Goodwill & Intangibles shows it stood at $12.1 billion in 2021, then retreated by 3.94% to $11.6 billion in 2022, then decreased by 1.3% to $11.5 billion in 2023, then retreated by 6.57% to $10.7 billion in 2024, then retreated by 4.65% to $10.2 billion in 2025.
• The last three Goodwill & Intangibles figures came in at $10.2 billion (Q4 2025), $1.1 billion (Q2 2025), and $10.7 billion (Q4 2024), per Business Quant data.