Wpp (WPP) Goodwill (2016 - 2025)

Wpp has reported Goodwill over the past 11 years, most recently at $9.2 billion for Q4 2025.

  • Quarterly results put Goodwill at $9.2 billion for Q4 2025, down 5.41% from a year ago — trailing twelve months through Dec 2025 was $9.2 billion (down 5.41% YoY), and the annual figure for FY2025 was $9.2 billion, down 5.41%.
  • Goodwill for Q4 2025 was $9.2 billion at Wpp, down from $9.8 billion in the prior quarter.
  • Over the last five years, Goodwill for WPP hit a ceiling of $10.4 billion in Q4 2023 and a floor of $9.2 billion in Q4 2025.
  • Median Goodwill over the past 5 years was $9.9 billion (2022), compared with a mean of $9.9 billion.
  • Biggest five-year swings in Goodwill: increased 5.18% in 2021 and later fell 6.19% in 2024.
  • Wpp's Goodwill stood at $10.3 billion in 2021, then dropped by 3.38% to $9.9 billion in 2022, then rose by 5.02% to $10.4 billion in 2023, then dropped by 6.19% to $9.8 billion in 2024, then decreased by 5.41% to $9.2 billion in 2025.
  • The last three reported values for Goodwill were $9.2 billion (Q4 2025), $9.8 billion (Q4 2024), and $10.4 billion (Q4 2023) per Business Quant data.