Wpp (WPP) Goodwill (2009 - 2026)
Wpp (WPP) posted Goodwill of $9.5 billion for Q2 2026, up 2.29% on a QoQ basis from $9.2 billion in Q4 2025, and down 3.59% year-over-year from $9.8 billion in Q2 2025.
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Analysis
Wpp (WPP) Goodwill (2009 - 2026) Analysis & Trends
Wpp has reported Goodwill for 18 years, with the latest figure at $9.5 billion in Q2 2026.
- On a quarterly basis, Goodwill fell 3.59% year-over-year to $9.5 billion in Q2 2026; TTM through Jun 2026 was $9.5 billion, a 3.59% decrease from a year earlier, with the FY2025 full-year figure at $9.2 billion, down 5.41% from the prior year.
- Goodwill was $9.5 billion for Q2 2026 at Wpp, up from $9.2 billion in the prior quarter.
- The five-year high for Goodwill was $10.5 billion in Q2 2024, with the low at $9.2 billion in Q4 2025.
- Average Goodwill over 5 years is $10.0 billion, with a median of $9.9 billion recorded in 2022.
- The sharpest annual moves came in 2023 and 2025: Goodwill increased 5.02% in 2023, then declined 6.94% in 2025.
- Over 5 years, Goodwill stood at $9.9 billion in 2022, then increased by 5.02% to $10.4 billion in 2023, then fell by 6.19% to $9.8 billion in 2024, then retreated by 5.41% to $9.2 billion in 2025, then grew by 2.29% to $9.5 billion in 2026.
- The last three Goodwill figures came in at $9.5 billion (Q2 2026), $9.2 billion (Q4 2025), and $9.8 billion (Q2 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Warner Bros. Discovery | 77.15 Bn | 74.93 Bn | 4.10 Bn |
| 2 | Fox | 24.55 Bn | 20.44 Bn | - |
| 3 | Omnicom | 20.71 Bn | 17.98 Bn | 1.30 Bn |
| 4 | News | 17.37 Bn | 15.99 Bn | - |
| 5 | Paramount Skydance | 11.04 Bn | 8.96 Bn | -2.08 Bn |
| 6 | Pearson | 10.10 Bn | 9.51 Bn | 1.17 Bn |
| 7 | New York Times | 9.93 Bn | 9.27 Bn | 394.61 Mn |
| 8 | Sirius Xm Holdings | 8.86 Bn | 8.68 Bn | 1.44 Bn |
| 9 | 36Kr Holdings | 6.17 Bn | 6.15 Bn | - |
| 10 | Wpp | 5.43 Bn | 2.51 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.45 Bn |
| Dec 31, 2025 | 9.24 Bn |
| Jun 30, 2025 | 9.80 Bn |
| Dec 31, 2024 | 9.77 Bn |
| Jun 30, 2024 | 10.53 Bn |
| Dec 31, 2023 | 10.41 Bn |
| Jun 30, 2023 | 10.38 Bn |
| Dec 31, 2022 | 9.91 Bn |
| Jun 30, 2022 | 10.37 Bn |
| Dec 31, 2021 | 10.26 Bn |
| Jun 30, 2021 | 10.24 Bn |
| Dec 31, 2020 | 9.76 Bn |
| Jun 30, 2020 | 10.05 Bn |
| Dec 31, 2019 | 13.00 Bn |
| Jun 30, 2019 | 16.96 Bn |
| Dec 31, 2018 | 16.90 Bn |
| Jun 30, 2018 | 17.64 Bn |
| Dec 31, 2017 | 17.09 Bn |
| Jun 30, 2017 | 16.72 Bn |
| Dec 31, 2016 | 16.43 Bn |
API Access
Wpp Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=WPP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "WPP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=WPP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();