Wpp (WPP) Goodwill (2009 - 2025)

Wpp's Goodwill history runs 17 years deep, the most recent figure standing at $9.2 billion for Q4 2025.

• In Q4 2025, Goodwill fell 5.41% year-over-year to $9.2 billion; the TTM figure through Dec 2025 stood at $9.2 billion (down 5.41% YoY), while the FY2025 annual figure was $9.2 billion, down 5.41% from the prior year.
• Goodwill was $9.2 billion for Q4 2025 at Wpp, up from $1.1 billion in the prior quarter.
• In the past five years, Goodwill ranged from a high of $10.5 billion in Q2 2024 to a low of $1.1 billion in Q2 2025.
• Historically, Goodwill has averaged $9.2 billion across 5 years, with a median of $10.2 billion in 2021.
• The sharpest annual moves came in 2021 and 2025: Goodwill gained 5.18% in 2021, then slumped 89.44% in 2025.
• A 5-year view of Goodwill shows it stood at $10.3 billion in 2021, then fell by 3.38% to $9.9 billion in 2022, then grew by 5.02% to $10.4 billion in 2023, then declined by 6.19% to $9.8 billion in 2024, then fell by 5.41% to $9.2 billion in 2025.
• The last three Goodwill figures came in at $9.2 billion (Q4 2025), $1.1 billion (Q2 2025), and $9.8 billion (Q4 2024), per Business Quant data.