Wpp (WPP) Goodwill (2009 - 2026)
Wpp (WPP) posted quarterly Goodwill of $9.2 billion for Q4 2025, down 5.41% year-over-year from $9.8 billion in Q4 2024, and up 730.43% quarter-over-quarter from $1.1 billion in Q2 2025.
Wpp (WPP) Goodwill (2009 - 2026) Analysis & Trends
Wpp's Goodwill history runs 17 years deep, the most recent figure standing at $9.2 billion for Q4 2025.
- In Q4 2025, Goodwill fell 5.41% year-over-year to $9.2 billion; the TTM figure through Dec 2025 stood at $9.2 billion (down 5.41% YoY), while the FY2025 annual figure was $9.2 billion, down 5.41% from the prior year.
- Goodwill for Q4 2025 stood at $9.2 billion, up from $1.1 billion in the prior quarter.
- The five-year high for Goodwill was $10.5 billion in Q2 2024, with the low at $1.1 billion in Q2 2025.
- The 5-year median for Goodwill is $10.2 billion (2021), against an average of $9.2 billion.
- The sharpest annual moves came in 2021 and 2025: Goodwill rose 5.18% in 2021, then sank 89.44% in 2025.
- Wpp's Goodwill stood at $10.3 billion in 2021, then declined by 3.38% to $9.9 billion in 2022, then climbed by 5.02% to $10.4 billion in 2023, then dropped by 6.19% to $9.8 billion in 2024, then declined by 5.41% to $9.2 billion in 2025.
- Business Quant data shows WPP's Goodwill at $9.2 billion in Q4 2025, $1.1 billion in Q2 2025, and $9.8 billion in Q4 2024.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 101.94 Bn | 98.88 Bn | 1.70 Bn |
| 2 | Omnicom | 24.62 Bn | 21.28 Bn | 1.30 Bn |
| 3 | Trade Desk | 6.22 Bn | 4.74 Bn | 530.72 Mn |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - |
| 5 | Magnite | 3.38 Bn | 3.04 Bn | 130.79 Mn |
| 6 | Stagwell | 2.16 Bn | 2.05 Bn | 269.24 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn |
| 8 | Ziff Davis | 2.03 Bn | 426.87 Mn | 241.03 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn |
| 10 | Quinstreet | 1.17 Bn | 1.07 Bn | 41.34 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 9.45 Bn |
| Dec 31, 2025 | 9.24 Bn |
| Jun 30, 2025 | 1.11 Bn |
| Dec 31, 2024 | 9.77 Bn |
| Jun 30, 2024 | 10.53 Bn |
| Dec 31, 2023 | 10.41 Bn |
| Jun 30, 2023 | 10.38 Bn |
| Dec 31, 2022 | 9.91 Bn |
| Jun 30, 2022 | 10.37 Bn |
| Dec 31, 2021 | 10.26 Bn |
| Jun 30, 2021 | 10.24 Bn |
| Dec 31, 2020 | 9.76 Bn |
| Jun 30, 2020 | 10.05 Bn |
| Dec 31, 2019 | 13.00 Bn |
| Jun 30, 2019 | 16.96 Bn |
| Dec 31, 2018 | 16.90 Bn |
| Jun 30, 2018 | 17.64 Bn |
| Dec 31, 2017 | 17.09 Bn |
| Jun 30, 2017 | 16.72 Bn |
| Dec 31, 2016 | 16.43 Bn |