Wpp (WPP) Goodwill (2009 - 2025)

Wpp's Goodwill history runs 17 years deep, the most recent figure standing at $9.2 billion for Q4 2025.

• On a quarterly basis, Goodwill fell 5.41% year-over-year to $9.2 billion in Q4 2025; TTM through Dec 2025 was $9.2 billion, a 5.41% decrease from a year earlier, with the FY2025 full-year figure at $9.2 billion, down 5.41% from the prior year.
• Goodwill grew to $9.2 billion in Q4 2025 per WPP's latest filing, from $208.1 million in the prior quarter.
• Across five years, Goodwill topped out at $10.5 billion in Q2 2024 and bottomed at $208.1 million in Q2 2025.
• The 5-year median for Goodwill is $10.2 billion (2021), against an average of $9.1 billion.
• Across the five-year window, Goodwill climbed 5.18% in 2021 and plunged 98.02% in 2025, its largest moves.
• Year by year, Goodwill stood at $10.3 billion in 2021, then fell by 3.38% to $9.9 billion in 2022, then grew by 5.02% to $10.4 billion in 2023, then declined by 6.19% to $9.8 billion in 2024, then fell by 5.41% to $9.2 billion in 2025.
• Per Business Quant, the three latest WPP Goodwill figures stand at $9.2 billion (Q4 2025), $208.1 million (Q2 2025), and $9.8 billion (Q4 2024).