Wpp (WPP) Goodwill (2009 - 2026)
Wpp's Goodwill was $9.45 billion in Q2 2026, down 3.6% from $9.8 billion a year earlier.
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Analysis
Wpp (WPP) Goodwill (2009 - 2026) Analysis & Trends
At the end of FY2025, Goodwill at Wpp came in at $9.24 billion, down 5.4% from FY2024.
- Goodwill has now declined for four consecutive years, with a five-year compound annual growth rate of -0.5% (FY2020 to FY2025).
- In earlier years, Goodwill was $9.77 billion in FY2024 (-6.4%), $10.43 billion in FY2023 (-0.3%), $10.46 billion in FY2022 (-0.1%) and $10.47 billion in FY2021 (+10.4%).
- Quarterly Goodwill has moved between $9.24 billion (Q4 2025) and $10.53 billion (Q2 2024) over five years.
- The best year-over-year quarter for Goodwill over five years was Q4 2021 (growth of 5.2%); the worst was Q2 2025 (a decline of 6.9%).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Warner Bros. Discovery | 77.70 Bn | 63.36 Bn | 4.10 Bn |
| 2 | Fox | 27.65 Bn | 13.46 Bn | - |
| 3 | Omnicom | 22.55 Bn | 4.64 Bn | 1.30 Bn |
| 4 | News | 16.72 Bn | 8.21 Bn | - |
| 5 | Pearson | 11.86 Bn | 8.97 Bn | - |
| 6 | New York Times | 10.98 Bn | 8.46 Bn | 394.61 Mn |
| 7 | Sirius Xm Holdings | 9.09 Bn | 8.67 Bn | 1.44 Bn |
| 8 | Skydance | 7.82 Bn | 5.74 Bn | - |
| 9 | Wpp | 5.88 Bn | -6.16 Bn | - |
| 10 | Nexstar Media | 5.02 Bn | 3.85 Bn | 1.06 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.34 Bn |
| Dec 31, 2025 | 9.35 Bn |
| Jun 30, 2025 | 10.08 Bn |
| Dec 31, 2024 | 9.55 Bn |
| Jun 30, 2024 | 10.55 Bn |
| Dec 31, 2023 | 10.68 Bn |
| Jun 30, 2023 | 10.47 Bn |
| Dec 31, 2022 | 10.19 Bn |
| Jun 30, 2022 | 9.99 Bn |
| Dec 31, 2021 | 10.28 Bn |
| Jun 30, 2021 | 10.14 Bn |
| Dec 31, 2020 | 10.07 Bn |
| Jun 30, 2020 | 9.97 Bn |
| Dec 31, 2019 | 13.26 Bn |
| Jun 30, 2019 | 16.71 Bn |
| Dec 31, 2018 | 16.67 Bn |
| Jun 30, 2018 | 16.93 Bn |
| Dec 31, 2017 | 17.30 Bn |
| Jun 30, 2017 | 17.02 Bn |
| Dec 31, 2016 | 16.24 Bn |
API Access
Wpp Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=WPP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "WPP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=WPP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();