Wpp (WPP) EBIT (2010 - 2025)
Wpp (WPP) posted quarterly EBIT of $1.1 billion for Q4 2025, down 28.23% year-over-year from $1.5 billion in Q4 2024, and down 28.23% quarter-over-quarter from $1.5 billion in Q4 2024.
Wpp (WPP) EBIT (2010 - 2025) Analysis & Trends
Wpp's EBIT history runs 9 years deep, the most recent figure standing at $1.1 billion for Q4 2025.
- In Q4 2025, EBIT fell 28.23% year-over-year to $1.1 billion; the TTM figure through Dec 2025 stood at $6.2 billion (down 13.3% YoY), while the FY2025 annual figure was $508.1 million, down 70.12% from the prior year.
- EBIT for Q4 2025 stood at $1.1 billion, down from $1.5 billion in the prior quarter.
- The five-year high for EBIT was $2.0 billion in Q4 2022, with the low at $1.1 billion in Q4 2025.
- The 5-year median for EBIT is $1.6 billion (2023), against an average of $1.6 billion.
- The sharpest annual moves came in 2021 and 2025: EBIT soared 166.95% in 2021, then dropped 28.23% in 2025.
- Wpp's EBIT stood at $2.0 billion in 2021, then rose by 1.46% to $2.0 billion in 2022, then dropped by 24.07% to $1.6 billion in 2023, then dropped by 3.95% to $1.5 billion in 2024, then dropped by 28.23% to $1.1 billion in 2025.
- Business Quant data shows WPP's EBIT at $1.1 billion in Q4 2025, $1.5 billion in Q4 2024, and $1.6 billion in Q4 2023.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 103.70 Bn | 100.65 Bn | 1.70 Bn | 1.49 Bn |
| 2 | Omnicom | 24.37 Bn | 21.03 Bn | 1.30 Bn | 922.50 Mn |
| 3 | Trade Desk | 6.27 Bn | 4.78 Bn | 530.72 Mn | 101.58 Mn |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - | - |
| 5 | Magnite | 3.35 Bn | 3.02 Bn | 130.79 Mn | 31.22 Mn |
| 6 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | 11.55 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 23.03 Mn |
| 8 | Ziff Davis | 2.02 Bn | 410.50 Mn | 241.03 Mn | -44.72 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.22 Bn | 1.02 Bn | 241.86 Mn | 89.06 Mn |
| 10 | Quinstreet | 1.17 Bn | 1.06 Bn | 41.34 Mn | 10.27 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 1.07 Bn |
| Dec 31, 2024 | 1.49 Bn |
| Dec 31, 2023 | 1.55 Bn |
| Dec 31, 2022 | 2.04 Bn |
| Dec 31, 2021 | 2.01 Bn |
| Dec 31, 2020 | -3.01 Bn |
| Dec 31, 2019 | 1.22 Bn |
| Dec 31, 2018 | 1.01 Bn |
| Dec 31, 2010 | -157.99 Bn |