Wpp (WPP) EBIT (2010 - 2025)
Wpp (WPP) posted EBIT of $1.8 billion for Q4 2025, down 19.8% on a QoQ basis from $2.2 billion in Q4 2024, and down 19.8% year-over-year from $2.2 billion in Q4 2024.
Analysis
Wpp (WPP) EBIT (2010 - 2025) Analysis & Trends
Wpp has reported EBIT for 9 years, with the latest figure at $1.8 billion in Q4 2025.
- On a quarterly basis, EBIT fell 19.8% year-over-year to $1.8 billion in Q4 2025; TTM through Dec 2025 was $8.2 billion, a 3.05% decrease from a year earlier, with the FY2025 full-year figure at $1.8 billion, down 19.8% from the prior year.
- EBIT was $1.8 billion for Q4 2025 at Wpp, down from $2.2 billion in the prior quarter.
- The five-year high for EBIT was $2.2 billion in Q4 2024, with the low at $1.8 billion in Q4 2025.
- Average EBIT over 5 years is $2.0 billion, with a median of $2.0 billion recorded in 2022.
- The sharpest annual moves came in 2021 and 2025: EBIT surged 166.95% in 2021, then retreated 19.8% in 2025.
- Over 5 years, EBIT stood at $2.0 billion in 2021, then advanced by 1.46% to $2.0 billion in 2022, then advanced by 6.3% to $2.2 billion in 2023, then gained by 0.87% to $2.2 billion in 2024, then retreated by 19.8% to $1.8 billion in 2025.
- The last three EBIT figures came in at $1.8 billion (Q4 2025), $2.2 billion (Q4 2024), and $2.2 billion (Q4 2023), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT (Qtr) |
|---|---|---|---|---|---|
| 1 | Omnicom | 22.04 Bn | 18.70 Bn | 1.30 Bn | 922.50 Mn |
| 2 | Wpp | 5.39 Bn | 2.22 Bn | - | - |
| 3 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | 11.55 Mn |
| 4 | Quad | 486.96 Mn | 479.56 Mn | 121.40 Mn | 14.90 Mn |
| 5 | National CineMedia | 223.93 Mn | 177.83 Mn | 54.70 Mn | -12.80 Mn |
| 6 | Hartford Creative | 100.11 Mn | 99.95 Mn | 1.05 Mn | 836,939.00 |
| 7 | Smart Digital | 58.69 Mn | 58.44 Mn | - | - |
| 8 | Tjgc | 53.65 Mn | 53.32 Mn | - | - |
| 9 | IZEA Worldwide | 52.07 Mn | 5.47 Mn | 2.20 Mn | -1.07 Mn |
| 10 | Holistic Asset Finance | 29.69 Mn | 29.64 Mn | 70,998.00 | 7,123.00 |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | 1.76 Bn |
| Dec 31, 2024 | 2.19 Bn |
| Dec 31, 2023 | 2.17 Bn |
| Dec 31, 2022 | 2.04 Bn |
| Dec 31, 2021 | 2.01 Bn |
| Dec 31, 2020 | -3.01 Bn |
| Dec 31, 2019 | 1.22 Bn |
| Dec 31, 2018 | 1.01 Bn |
| Dec 31, 2010 | -157,987.50 |