Wpp (WPP) EBIT (2010 - 2025)
Wpp's EBIT was $2.28 billion in Q4 2025, down 18.0% from $2.78 billion a year earlier.
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Analysis
Wpp (WPP) EBIT (2010 - 2025) Analysis & Trends
For FY2025, EBIT at Wpp came in at $508.12 million, down 70.1% from FY2024.
- In earlier years, EBIT was $1.7 billion in FY2024 (+157.5%), $660.47 million in FY2023 (-60.7%), $1.68 billion in FY2022 (-0.6%) and $1.69 billion in FY2021.
- The Q4 2025 figure marks the lowest quarterly EBIT since Q4 2022.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT (Qtr) |
|---|---|---|---|---|---|
| 1 | Warner Bros. Discovery | 77.37 Bn | 63.04 Bn | 4.10 Bn | 237.00 Mn |
| 2 | Fox | 26.93 Bn | 12.84 Bn | - | 921.00 Mn |
| 3 | Omnicom | 20.34 Bn | 3.04 Bn | 1.30 Bn | 922.50 Mn |
| 4 | News | 15.87 Bn | 8.07 Bn | - | 278.00 Mn |
| 5 | Paramount Skydance | 11.07 Bn | 8.99 Bn | - | - |
| 6 | Pearson | 10.15 Bn | 7.29 Bn | - | - |
| 7 | New York Times | 10.00 Bn | 7.49 Bn | 394.61 Mn | 118.02 Mn |
| 8 | Sirius Xm Holdings | 8.68 Bn | 8.26 Bn | 1.44 Bn | 472.00 Mn |
| 9 | 36Kr Holdings | 5.97 Bn | 5.91 Bn | - | - |
| 10 | Wpp | 5.45 Bn | -6.35 Bn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | 2.28 Bn |
| Dec 31, 2024 | 2.78 Bn |
| Dec 31, 2023 | 2.38 Bn |
| Dec 31, 2022 | 2.04 Bn |
| Dec 31, 2021 | 2.01 Bn |
| Dec 31, 2020 | 1.67 Bn |
| Dec 31, 2010 | -1.64 Bn |
API Access
Wpp EBIT API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit&ticker=WPP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit", "ticker": "WPP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit&ticker=WPP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();