Wpp (WPP) EBIT (2010 - 2025)

Wpp (WPP) recorded quarterly EBIT of $1.4 billion in Q4 2025, down 23.28% quarter-over-quarter from $1.9 billion in Q4 2024, and down 23.28% on a YoY basis from $1.9 billion in Q4 2024.

Wpp (WPP) EBIT (2010 - 2025) Analysis & Trends

Wpp's EBIT history runs 7 years deep, the most recent figure standing at $1.4 billion for Q4 2025.

  • In Q4 2025, EBIT fell 23.28% year-over-year to $1.4 billion; the TTM figure through Dec 2025 stood at $7.3 billion (down 7.27% YoY), while the FY2025 annual figure was $508.1 million, down 70.12% from the prior year.
  • EBIT was $1.4 billion for Q4 2025 at Wpp, down from $1.9 billion in the prior quarter.
  • In the past five years, EBIT ranged from a high of $2.0 billion in Q4 2022 to a low of $1.4 billion in Q4 2025.
  • Historically, EBIT has averaged $1.9 billion across 5 years, with a median of $1.9 billion in 2023.
  • The sharpest annual moves came in 2021 and 2025: EBIT jumped 166.95% in 2021, then slipped 23.28% in 2025.
  • A 5-year view of EBIT shows it stood at $2.0 billion in 2021, then gained by 1.46% to $2.0 billion in 2022, then dropped by 7.36% to $1.9 billion in 2023, then retreated by 0.52% to $1.9 billion in 2024, then declined by 23.28% to $1.4 billion in 2025.
  • The last three EBIT figures came in at $1.4 billion (Q4 2025), $1.9 billion (Q4 2024), and $1.9 billion (Q4 2023), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBIT (Qtr)
1 AppLovin 175.91 Bn 173.15 Bn 1.78 Bn 1.44 Bn
2 Omnicom 22.52 Bn 18.86 Bn 1.04 Bn 646.20 Mn
3 Trade Desk 9.46 Bn 8.05 Bn 506.89 Mn 66.65 Mn
4 Wpp 2.71 Bn -875.81 Mn - 1.44 Bn
5 Nexxen International 2.36 Bn 2.23 Bn 70.41 Mn -4.86 Mn
6 Magnite 2.27 Bn 2.09 Bn 118.28 Mn 7.72 Mn
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn 2.93 Mn
8 DoubleVerify Holdings 1.69 Bn 1.51 Bn 135.23 Mn 15.64 Mn
9 Stagwell 1.60 Bn 1.51 Bn 244.61 Mn 9.64 Mn
10 Clear Channel Outdoor Holdings 1.19 Bn 1.02 Bn 193.76 Mn 39.48 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 1.44 Bn
Dec 31, 2024 1.88 Bn
Dec 31, 2023 1.89 Bn
Dec 31, 2022 2.04 Bn
Dec 31, 2021 2.01 Bn
Dec 31, 2020 -3.01 Bn
Dec 31, 2010 -157.99 Bn