Wix.com WIX
NASDAQ WIX
$77.26 +3.54 (+4.80%)
At close: Aug 18, 2026 · 3:59 PM UTC

Wix.com (WIX) Gross Margin (2012 - 2019)

Wix.com (WIX) posted Gross Margin of 73.25% for Q4 2019, little changed sequentially from 72.92% in Q3 2019, and down 575.0% YoY from 15.42% in Q4 2018.

Wix.com (WIX) Gross Margin (2012 - 2019) Analysis & Trends

Wix.com has reported Gross Margin for 8 years, with the latest figure at 73.25% in Q4 2019.

  • Quarterly Gross Margin fell 575.0% year-over-year to 73.25% in Q4 2019, while the trailing twelve-month figure through Dec 2019 was 74.46% (down 451.0% YoY) and the FY2025 annual result came in at 68.07%, up 14.0% from the prior year.
  • Gross Margin steadied at 73.25% in Q4 2019 per WIX's latest filing, from 72.92% in the prior quarter.
  • Over five years, Gross Margin peaked at 85.42% in Q3 2016 and troughed at 72.92% in Q3 2019.
  • A 5-year average of 80.86% and a median of 82.66% in 2015 frame the typical range for Gross Margin.
  • The sharpest annual moves came in 2016 and 2018: Gross Margin surged 252 bps in 2016, then sank 609 bps in 2018.
  • Over 5 years, Gross Margin stood at 83.1% in 2015, then gained by 2 bps to 84.87% in 2016, then advanced by 0 bps to 85.09% in 2017, then decreased by 7 bps to 79.0% in 2018, then fell by 7 bps to 73.25% in 2019.
  • According to Business Quant data, Gross Margin over the past three periods registered 73.25%, 72.92%, and 74.83% for Q4 2019, Q3 2019, and Q2 2019 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Microsoft 3,576.39 Bn 3,443.64 Bn 60.48 Bn 67.20%
2 Palantir Technologies 412.58 Bn 403.17 Bn 1.64 Bn 84.66%
3 Oracle 407.66 Bn 375.77 Bn - -
4 Palo Alto Networks 299.27 Bn 296.16 Bn 2.03 Bn 67.55%
5 Fortinet 115.83 Bn 111.76 Bn 1.64 Bn 80.24%
6 Cloudflare 106.65 Bn 102.48 Bn 499.52 Mn 71.76%
7 Synopsys 76.61 Bn 74.41 Bn 1.77 Bn 73.54%
8 CoreWeave 51.53 Bn 45.99 Bn 1.70 Bn 65.86%
9 Block 47.55 Bn 41.12 Bn 3.17 Bn 47.84%
10 Wix.com 4.30 Bn 2.63 Bn 353.37 Mn -

Historic Data

Download Data
DateValue
Dec 31, 2019 73.25%
Sep 30, 2019 72.92%
Jun 30, 2019 74.83%
Mar 31, 2019 77.21%
Dec 31, 2018 79.00%
Sep 30, 2018 78.81%
Jun 30, 2018 79.17%
Mar 31, 2018 78.92%
Dec 31, 2017 85.09%
Sep 30, 2017 83.04%
Jun 30, 2017 82.59%
Mar 31, 2017 83.94%
Dec 31, 2016 84.87%
Sep 30, 2016 85.42%
Jun 30, 2016 83.97%
Mar 31, 2016 82.94%
Dec 31, 2015 83.10%
Sep 30, 2015 82.90%
Jun 30, 2015 82.73%
Mar 31, 2015 82.46%