Wix.com WIX
NASDAQ WIX
$72.78 -3.43 (-4.50%)
As of: Sep 8, 2026 · 3:59 PM EDT

Wix.com (WIX) Gross Margin (2012 - 2019)

Wix.com's (WIX) quarterly Gross Margin came in at 73.25% in Q4 2019, down 575.0% year-over-year from 15.42% in Q4 2018, and little changed quarter-over-quarter from 72.92% in Q3 2019.

Analysis

Wix.com (WIX) Gross Margin (2012 - 2019) Analysis & Trends

Wix.com has disclosed Gross Margin across 8 years of filings, most recently posting 73.25% for Q4 2019.

  • In Q4 2019, Gross Margin fell 575.0% year-over-year to 73.25%; the TTM figure through Dec 2019 stood at 74.46% (down 451.0% YoY), while the FY2025 annual figure was 68.07%, up 14.0% from the prior year.
  • Gross Margin came in at 73.25% for Q4 2019 at Wix.com, roughly flat from 72.92% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 85.42% in Q3 2016 to a low of 72.92% in Q3 2019.
  • Average Gross Margin over 5 years is 80.77%, with a median of 82.73% recorded in 2015.
  • Year-over-year, Gross Margin jumped 252 bps in 2016 and plunged 609 bps in 2018.
  • Over 5 years, Gross Margin stood at 83.1% in 2015, then increased by 2 bps to 84.87% in 2016, then rose by 0 bps to 85.09% in 2017, then fell by 7 bps to 79.0% in 2018, then dropped by 7 bps to 73.25% in 2019.
  • Per Business Quant data, the three most recent Gross Margin figures were 73.25% in Q4 2019, 72.92% in Q3 2019, and 74.83% in Q2 2019.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Verisign 25.64 Bn 24.61 Bn 384.60 Mn 88.50%
2 GoDaddy 12.20 Bn 11.01 Bn 828.20 Mn 63.81%
3 Wix.com 4.08 Bn 3.47 Bn 370.34 Mn -
4 Tucows 119.29 Mn 75.13 Mn 25.78 Mn 25.64%
5 Yinfu Gold 9.92 Mn 9.92 Mn - -
Historic Data

Historic Data

Download Data
DateValue
Dec 31, 2019 73.25%
Sep 30, 2019 72.92%
Jun 30, 2019 74.83%
Mar 31, 2019 77.21%
Dec 31, 2018 79.00%
Sep 30, 2018 78.81%
Jun 30, 2018 79.17%
Mar 31, 2018 78.92%
Dec 31, 2017 85.09%
Sep 30, 2017 83.04%
Jun 30, 2017 82.59%
Mar 31, 2017 83.94%
Dec 31, 2016 84.87%
Sep 30, 2016 85.42%
Jun 30, 2016 83.97%
Mar 31, 2016 82.94%
Dec 31, 2015 83.10%
Sep 30, 2015 82.90%
Jun 30, 2015 82.73%
Dec 31, 2014 81.81%