Growth Metrics

Wix.com (WIX) Gross Margin: 2012-2025

Historic Gross Margin for Wix.com (WIX) over the last 12 years, with Sep 2025 value amounting to 68.34%.

  • Wix.com's Gross Margin rose 28.00% to 68.34% in Q3 2025 from the same period last year, while for Sep 2025 it was 68.45%, marking a year-over-year increase of 56.00%. This contributed to the annual value of 67.93% for FY2024, which is 75.00% up from last year.
  • Wix.com's Gross Margin amounted to 68.34% in Q3 2025, which was down 0.52% from 68.70% recorded in Q2 2025.
  • In the past 5 years, Wix.com's Gross Margin registered a high of 68.81% during Q4 2024, and its lowest value of 60.44% during Q4 2021.
  • Its 3-year average for Gross Margin is 67.75%, with a median of 67.95% in 2025.
  • Its Gross Margin has fluctuated over the past 5 years, first tumbled by 1,006bps in 2021, then soared by 627bps in 2023.
  • Quarterly analysis of 5 years shows Wix.com's Gross Margin stood at 60.44% in 2021, then skyrocketed by 329bps to 63.73% in 2022, then spiked by 503bps to 68.77% in 2023, then increased by 4bps to 68.81% in 2024, then grew by 28bps to 68.34% in 2025.
  • Its Gross Margin stands at 68.34% for Q3 2025, versus 68.70% for Q2 2025 and 67.95% for Q1 2025.