Weibo (WB) EBIT Margin (2013 - 2025)

Weibo (WB) posted quarterly EBIT Margin of 19.36% for Q4 2025, down 645.0% year-over-year from 3.55% in Q4 2024, and down 27.04% quarter-over-quarter from 26.53% in Q3 2025.

Weibo (WB) EBIT Margin (2013 - 2025) Analysis & Trends

Weibo's EBIT Margin history runs 13 years deep, the most recent figure standing at 19.36% for Q4 2025.

  • In Q4 2025, EBIT Margin fell 645.0% year-over-year to 19.36%; the TTM figure through Dec 2025 stood at 19.36% (up 1929.0% YoY), while the FY2025 annual figure was 26.45%, down 172.0% from the prior year.
  • EBIT Margin for Q4 2025 stood at 19.36%, down from 26.53% in the prior quarter.
  • The five-year high for EBIT Margin was 35.82% in Q4 2022, with the low at 0.0% in Q1 2024.
  • The 5-year median for EBIT Margin is 27.92% (2023), against an average of 26.83%.
  • The sharpest annual moves came in 2024 and 2025: EBIT Margin sank 2332 bps in 2024, then jumped 2780 bps in 2025.
  • Weibo's EBIT Margin stood at 29.62% in 2021, then increased by 21 bps to 35.82% in 2022, then fell by 28 bps to 25.67% in 2023, then climbed by 1 bps to 25.8% in 2024, then retreated by 25 bps to 19.36% in 2025.
  • Business Quant data shows WB's EBIT Margin at 19.36% in Q4 2025, 26.53% in Q3 2025, and 32.73% in Q2 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBIT Margin (Qtr)
1 Alphabet 4,213.06 Bn 3,784.02 Bn 73.85 Bn 34.03%
2 Meta Platforms 1,538.90 Bn 1,448.64 Bn 49.47 Bn 30.88%
3 Taboola.com 1,130.72 Bn 1,130.59 Bn 139.48 Mn 1.52%
4 Baidu 289.26 Bn 284.76 Bn 1.88 Mn 10.61%
5 Spotify Technology 102.75 Bn 92.51 Bn 1.75 Bn 23.32%
6 Joyy 77.59 Bn 76.70 Bn 205.64 Mn 3.14%
7 BILI Social International 60.58 Bn 60.58 Bn 405,933.00 18.99%
8 Nebius 49.44 Bn 39.81 Bn 295.20 Mn -32.08%
9 Reddit 30.43 Bn 27.65 Bn 734.60 Mn 28.79%
10 Weibo 1.87 Bn -530.60 Mn 473,257.88 Bn 0.00%

Historic Data

Download Data
DateValue
Dec 31, 2025 19.36%
Sep 30, 2025 26.53%
Jun 30, 2025 32.73%
Mar 31, 2025 27.80%
Dec 31, 2024 25.80%
Sep 30, 2024 30.43%
Jun 30, 2024 30.92%
Mar 31, 2024 0.00%
Dec 31, 2023 25.67%
Sep 30, 2023 30.30%
Jun 30, 2023 28.04%
Mar 31, 2023 23.32%
Dec 31, 2022 35.82%
Sep 30, 2022 35.74%
Jun 30, 2022 20.87%
Mar 31, 2022 21.22%
Dec 31, 2021 29.62%
Sep 30, 2021 35.07%
Jun 30, 2021 33.64%
Mar 31, 2021 23.67%