Telefonica Brasil (VIV) Return on Sales [ROS] (2009 - 2026)
Telefonica Brasil (VIV) recorded Return on Sales [ROS] of 16.48% in the quarter ended Jun 30, 2026, up 1.16 percentage points from 15.33% a year earlier and up 1.45 percentage points from the prior quarter.
Telefonica Brasil (VIV) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
On a TTM basis, Telefonica Brasil's Return on Sales [ROS] came in at 17.05% as of Jun 30, 2026, up 1.52 percentage points year-over-year; for the year ended Dec 31, 2025, it was 16.54%, up 1.01 percentage points from the prior year.
- Annual Return on Sales [ROS] has increased for three straight years, with a five-year change of +1.28 percentage points (years ended Dec 2020 to Dec 2025).
- Across earlier years, Return on Sales [ROS] came in at 15.53% in the year ended Dec 31, 2024 (+0.33 pp), 15.20% in the year ended Dec 31, 2023 (+1.46 pp), 13.73% in the year ended Dec 31, 2022 (-2.36 pp) and 16.09% in the year ended Dec 31, 2021 (+0.83 pp).
- Quarterly Return on Sales [ROS] has ranged from -327.39% in the quarter ended Dec 31, 2021 to 18.52% in the quarter ended Sep 30, 2025 over the past five years.
- On a year-over-year basis, Return on Sales [ROS] has increased for five consecutive quarters, with an average year-over-year change of +0.82 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Sales [ROS] in the last five years was a gain of 342.87 percentage points in the quarter ended Dec 31, 2022, against a drop of 0.31 percentage points in the quarter ended Mar 31, 2025 at the low end.
- Per Business Quant, the preceding three quarters came in at 15.03% (quarter ended Mar 31, 2026), 18.33% (quarter ended Dec 31, 2025) and 18.52% (quarter ended Sep 30, 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Verizon Communications | 185.06 Bn | 148.19 Bn | 27.03 Bn | 20.96% |
| 2 | T-Mobile US | 159.11 Bn | 143.85 Bn | 14.76 Bn | 24.09% |
| 3 | Grupo Televisa, S.A.B | 149.22 Bn | 140.95 Bn | 318.12 Mn | 11.00% |
| 4 | At&T | 143.77 Bn | 85.24 Bn | 26.22 Bn | 12.67% |
| 5 | Comcast | 80.91 Bn | 46.70 Bn | - | 18.16% |
| 6 | Vodafone Group Public | 37.82 Bn | 7.21 Bn | - | - |
| 7 | Chunghwa Telecom | 37.64 Bn | 29.65 Bn | 728.80 Mn | 21.61% |
| 8 | EchoStar | 25.92 Bn | 17.01 Bn | 1.65 Bn | 14.34% |
| 9 | Telefonica Brasil | 20.87 Bn | 14.89 Bn | 1.42 Bn | 16.48% |
| 10 | Bce | 18.98 Bn | 17.10 Bn | 3.38 Bn | 19.41% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 16.48% |
| Mar 31, 2026 | 15.03% |
| Dec 31, 2025 | 18.33% |
| Sep 30, 2025 | 18.52% |
| Jun 30, 2025 | 15.33% |
| Mar 31, 2025 | 13.79% |
| Dec 31, 2024 | 16.67% |
| Sep 30, 2024 | 16.32% |
| Jun 30, 2024 | 14.92% |
| Mar 31, 2024 | 14.10% |
| Dec 31, 2023 | 16.63% |
| Sep 30, 2023 | 16.15% |
| Jun 30, 2023 | 14.71% |
| Mar 31, 2023 | 13.23% |
| Dec 31, 2022 | 15.49% |
| Sep 30, 2022 | 14.15% |
| Jun 30, 2022 | 12.49% |
| Dec 31, 2021 | -356.70% |
| Sep 30, 2021 | 17.20% |
| Jun 30, 2021 | 16.68% |
Telefonica Brasil Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=VIV&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "VIV", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=VIV&period=max&api_key=YOUR_API_KEY");
const data = await res.json();