Marriott Vacations Worldwide (VAC) Goodwill (2018 - 2026)
Marriott Vacations Worldwide (VAC) recorded Goodwill of $2.96 billion in Q2 2026, down 5.1% from $3.12 billion a year earlier and unchanged from the prior quarter.
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Analysis
Marriott Vacations Worldwide (VAC) Goodwill (2018 - 2026) Analysis & Trends
Starting with Q3 2018, Marriott Vacations Worldwide's Goodwill history includes 32 quarters.
- Annual Goodwill has a five-year compound annual growth rate of 1.0% (FY2020 to FY2025).
- Across earlier years, Goodwill came in at $3.12 billion in FY2024 (unchanged), $3.12 billion in FY2023 (unchanged), $3.12 billion in FY2022 (-1.0%) and $3.15 billion in FY2021 (+11.8%).
- Quarterly Goodwill has ranged from $2.96 billion in Q4 2025 to $3.15 billion in Q4 2021 over the past five years.
- On a year-over-year basis, Goodwill has declined for three consecutive quarters, with an average decline of 1.9% over the last eight quarters.
- Peak year-over-year performance for Goodwill in the last five years was growth of 11.8% in Q4 2021, against a decline of 5.1% in Q4 2025 at the low end.
- Per Business Quant, the preceding three quarters came in at $2.96 billion (Q1 2026), $2.96 billion (Q4 2025) and $3.12 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 94.30 Bn | 92.35 Bn | 1.55 Bn |
| 2 | Hilton Worldwide Holdings | 73.03 Bn | 69.51 Bn | 3.08 Bn |
| 3 | Royal Caribbean Cruises | 69.73 Bn | 67.31 Bn | 2.29 Bn |
| 4 | Viking Holdings | 35.48 Bn | 20.60 Bn | 996.62 Mn |
| 5 | Carnival | 33.80 Bn | 27.01 Bn | - |
| 6 | Intercontinental Hotels | 26.86 Bn | 22.41 Bn | - |
| 7 | Trip.com | 25.10 Bn | -20.45 Bn | 1.84 Bn |
| 8 | Hyatt Hotels | 15.28 Bn | 12.76 Bn | 388.00 Mn |
| 9 | H World | 13.25 Bn | 4.18 Bn | - |
| 10 | Marriott Vacations Worldwide | 3.60 Bn | 2.24 Bn | 1.02 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.96 Bn |
| Mar 31, 2026 | 2.96 Bn |
| Dec 31, 2025 | 2.96 Bn |
| Sep 30, 2025 | 3.12 Bn |
| Jun 30, 2025 | 3.12 Bn |
| Mar 31, 2025 | 3.12 Bn |
| Dec 31, 2024 | 3.12 Bn |
| Sep 30, 2024 | 3.12 Bn |
| Jun 30, 2024 | 3.12 Bn |
| Mar 31, 2024 | 3.12 Bn |
| Dec 31, 2023 | 3.12 Bn |
| Sep 30, 2023 | 3.12 Bn |
| Jun 30, 2023 | 3.12 Bn |
| Mar 31, 2023 | 3.12 Bn |
| Dec 31, 2022 | 3.12 Bn |
| Sep 30, 2022 | 3.12 Bn |
| Jun 30, 2022 | 3.12 Bn |
| Mar 31, 2022 | 3.14 Bn |
| Dec 31, 2021 | 3.15 Bn |
| Sep 30, 2021 | 3.09 Bn |
API Access
Marriott Vacations Worldwide Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=VAC&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "VAC", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=VAC&period=max&api_key=YOUR_API_KEY");
const data = await res.json();