Marriott International (MAR) Goodwill (2009 - 2026)
Marriott International's (MAR) quarterly Goodwill came in at $8.9 billion in Q2 2026, little changed on a YoY basis from $8.9 billion in Q2 2025, and little changed quarter-over-quarter from $8.9 billion in Q1 2026.
Analysis
Marriott International (MAR) Goodwill (2009 - 2026) Analysis & Trends
Marriott International (MAR) has reported Goodwill for 18 consecutive years, with $8.9 billion the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill changed 0.22% year-over-year to $8.9 billion; the trailing twelve-month figure through Jun 2026 stood at $8.9 billion (changed 0.22% YoY), and the FY2025 full-year result was $8.9 billion, up 2.02% from the prior year.
- Goodwill steadied at $8.9 billion in Q2 2026 per MAR's latest filing, from $8.9 billion in the prior quarter.
- Across five years, Goodwill topped out at $9.1 billion in Q1 2022 and bottomed at $8.7 billion in Q4 2024.
- Historically, Goodwill has averaged $8.9 billion across 5 years, with a median of $8.9 billion in 2026.
- The sharpest annual moves came in 2022 and 2025: Goodwill decreased 3.51% in 2022, then advanced 2.02% in 2025.
- Over 5 years, Goodwill stood at $8.9 billion in 2022, then gained by 0.16% to $8.9 billion in 2023, then slipped by 1.74% to $8.7 billion in 2024, then gained by 2.02% to $8.9 billion in 2025, then fell by 0.35% to $8.9 billion in 2026.
- According to Business Quant data, Goodwill over the past three periods registered $8.9 billion, $8.9 billion, and $8.9 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 87.75 Bn | 87.29 Bn | 1.97 Bn |
| 2 | Hilton Worldwide Holdings | 70.18 Bn | 69.20 Bn | 3.08 Bn |
| 3 | Hyatt Hotels | 15.65 Bn | 15.36 Bn | 809.00 Mn |
| 4 | H World | 14.06 Bn | 11.97 Bn | 453.94 Mn |
| 5 | Atour Lifestyle Holdings | 8.60 Bn | 7.76 Bn | 511.83 Mn |
| 6 | Wyndham Hotels & Resorts | 5.33 Bn | 5.26 Bn | 349.00 Mn |
| 7 | Choice Hotels International | 4.55 Bn | 4.50 Bn | 243.10 Mn |
| 8 | Hotel101 Global Holdings | 1.22 Bn | 1.20 Bn | - |
| 9 | Studio City International Holdings | 329.33 Mn | 206.54 Mn | 144.08 Mn |
| 10 | GreenTree Hospitality | 113.35 Mn | 117.86 Mn | 34.50 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 8.88 Bn |
| Mar 31, 2026 | 8.87 Bn |
| Dec 31, 2025 | 8.91 Bn |
| Sep 30, 2025 | 8.89 Bn |
| Jun 30, 2025 | 8.90 Bn |
| Mar 31, 2025 | 8.78 Bn |
| Dec 31, 2024 | 8.73 Bn |
| Sep 30, 2024 | 8.89 Bn |
| Jun 30, 2024 | 8.78 Bn |
| Mar 31, 2024 | 8.82 Bn |
| Dec 31, 2023 | 8.89 Bn |
| Sep 30, 2023 | 8.80 Bn |
| Jun 30, 2023 | 8.85 Bn |
| Mar 31, 2023 | 8.90 Bn |
| Dec 31, 2022 | 8.87 Bn |
| Sep 30, 2022 | 8.77 Bn |
| Jun 30, 2022 | 8.92 Bn |
| Mar 31, 2022 | 9.07 Bn |
| Dec 31, 2021 | 9.07 Bn |
| Sep 30, 2021 | 9.08 Bn |