Marriott International (MAR) Goodwill (2009 - 2026)
Marriott International (MAR) recorded Goodwill of $8.88 billion in Q3 2026, unchanged from $8.89 billion a year earlier and up 0.1% from the prior quarter.
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Analysis
Marriott International (MAR) Goodwill (2009 - 2026) Analysis & Trends
At the end of FY2025, Marriott International reported Goodwill of $8.91 billion, up 2.0% from FY2024.
- Annual Goodwill has a five-year compound annual growth rate of -0.6% (FY2020 to FY2025).
- Across earlier years, Goodwill came in at $8.73 billion in FY2024 (-1.7%), $8.89 billion in FY2023 (+0.2%), $8.87 billion in FY2022 (-2.2%) and $9.07 billion in FY2021 (-1.1%).
- Quarterly Goodwill has ranged from $8.73 billion in Q4 2024 to $9.07 billion in Q4 2021 over the past five years.
- On a year-over-year basis, Goodwill rose in three of the last eight quarters, with growth averaging 0.2%.
- Peak year-over-year performance for Goodwill in the last five years was growth of 2.0% in Q4 2025, against a decline of 3.5% in Q3 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at $8.88 billion (Q2 2026), $8.87 billion (Q1 2026) and $8.91 billion (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 108.80 Bn | 107.07 Bn | 1.54 Bn |
| 2 | Royal Caribbean Cruises | 90.20 Bn | 87.13 Bn | 2.88 Bn |
| 3 | Hilton Worldwide Holdings | 83.57 Bn | 80.30 Bn | 3.05 Bn |
| 4 | Carnival | 42.04 Bn | 35.23 Bn | - |
| 5 | Viking Holdings | 38.56 Bn | 23.68 Bn | 996.62 Mn |
| 6 | Trip.com | 28.95 Bn | -16.08 Bn | 1.84 Bn |
| 7 | Intercontinental Hotels | 27.80 Bn | 23.77 Bn | - |
| 8 | Hyatt Hotels | 17.37 Bn | 14.79 Bn | 384.00 Mn |
| 9 | H World | 15.40 Bn | 6.81 Bn | 456.00 Mn |
| 10 | U-Haul Holding | 11.08 Bn | 6.73 Bn | 1.75 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 8.88 Bn |
| Jun 30, 2026 | 8.88 Bn |
| Mar 31, 2026 | 8.87 Bn |
| Dec 31, 2025 | 8.91 Bn |
| Sep 30, 2025 | 8.89 Bn |
| Jun 30, 2025 | 8.90 Bn |
| Mar 31, 2025 | 8.78 Bn |
| Dec 31, 2024 | 8.73 Bn |
| Sep 30, 2024 | 8.89 Bn |
| Jun 30, 2024 | 8.78 Bn |
| Mar 31, 2024 | 8.82 Bn |
| Dec 31, 2023 | 8.89 Bn |
| Sep 30, 2023 | 8.80 Bn |
| Jun 30, 2023 | 8.85 Bn |
| Mar 31, 2023 | 8.90 Bn |
| Dec 31, 2022 | 8.87 Bn |
| Sep 30, 2022 | 8.77 Bn |
| Jun 30, 2022 | 8.92 Bn |
| Mar 31, 2022 | 9.07 Bn |
| Dec 31, 2021 | 9.07 Bn |
API Access
Marriott International Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=MAR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "MAR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=MAR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();