Marriott International (MAR) Goodwill (2009 - 2026)
Marriott International (MAR) recorded quarterly Goodwill of $8.9 billion in Q1 2026, little changed on a QoQ basis from $8.9 billion in Q4 2025, and up 1.12% year-over-year from $8.8 billion in Q1 2025.
Marriott International (MAR) Goodwill (2009 - 2026) Analysis & Trends
Marriott International has disclosed Goodwill across 18 years of filings, most recently posting $8.9 billion for Q1 2026.
- Quarterly Goodwill rose 1.12% year-over-year to $8.9 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $8.9 billion (up 1.12% YoY) and the FY2025 annual result came in at $8.9 billion, up 2.02% from the prior year.
- Goodwill held at $8.9 billion in Q1 2026, from $8.9 billion in the prior quarter.
- Over five years, Goodwill peaked at $9.1 billion in Q1 2022 and troughed at $8.7 billion in Q4 2024.
- A 5-year average of $8.9 billion and a median of $8.9 billion in 2026 frame the typical range for Goodwill.
- Annual changes were most pronounced in 2022 — Goodwill retreated 3.51% — and 2025, when it gained 2.02%.
- Tracing MAR's Goodwill over 5 years: stood at $8.9 billion in 2022, then gained by 0.16% to $8.9 billion in 2023, then slipped by 1.74% to $8.7 billion in 2024, then gained by 2.02% to $8.9 billion in 2025, then declined by 0.38% to $8.9 billion in 2026.
- Business Quant data shows MAR's Goodwill at $8.9 billion in Q1 2026, $8.9 billion in Q4 2025, and $8.9 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 106.28 Bn | 105.82 Bn | 6.38 Bn |
| 2 | Hilton Worldwide Holdings | 80.50 Bn | 79.97 Bn | - |
| 3 | Intercontinental Hotels | 26.35 Bn | 25.21 Bn | - |
| 4 | Hyatt Hotels | 18.67 Bn | 18.32 Bn | 1.75 Bn |
| 5 | Wyndham Hotels & Resorts | 6.42 Bn | 6.34 Bn | 302.00 Mn |
| 6 | Choice Hotels International | 5.30 Bn | 5.26 Bn | 316.92 Mn |
| 7 | Atour Lifestyle Holdings | 2.06 Bn | -359.74 Bn | 241.80 Mn |
| 8 | Civeo | 370.36 Mn | 353.81 Mn | 40.16 Mn |
| 9 | GreenTree Hospitality | 5.49 Mn | -227.74 Mn | 26.57 Mn |
| 10 | H World | 1,693.88 | -1.44 Bn | 824.36 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 8.87 Bn |
| Dec 31, 2025 | 8.91 Bn |
| Sep 30, 2025 | 8.89 Bn |
| Jun 30, 2025 | 8.90 Bn |
| Mar 31, 2025 | 8.78 Bn |
| Dec 31, 2024 | 8.73 Bn |
| Sep 30, 2024 | 8.89 Bn |
| Jun 30, 2024 | 8.78 Bn |
| Mar 31, 2024 | 8.82 Bn |
| Dec 31, 2023 | 8.89 Bn |
| Sep 30, 2023 | 8.80 Bn |
| Jun 30, 2023 | 8.85 Bn |
| Mar 31, 2023 | 8.90 Bn |
| Dec 31, 2022 | 8.87 Bn |
| Sep 30, 2022 | 8.77 Bn |
| Jun 30, 2022 | 8.92 Bn |
| Mar 31, 2022 | 9.07 Bn |
| Dec 31, 2021 | 9.07 Bn |
| Sep 30, 2021 | 9.08 Bn |
| Jun 30, 2021 | 9.14 Bn |