KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Goodwill (2016 - 2025)

Historic Goodwill for Marriott International (MAR) over the last 17 years, with Q4 2025 value amounting to $8.9 billion.

  • Marriott International's Goodwill rose 201.58% to $8.9 billion in Q4 2025 from the same period last year, while for Dec 2025 it was $8.9 billion, marking a year-over-year increase of 201.58%. This contributed to the annual value of $8.9 billion for FY2025, which is 201.58% up from last year.
  • According to the latest figures from Q4 2025, Marriott International's Goodwill is $8.9 billion, which was up 201.58% from $8.9 billion recorded in Q3 2025.
  • Over the past 5 years, Marriott International's Goodwill peaked at $9.1 billion during Q2 2021, and registered a low of $8.7 billion during Q4 2024.
  • Its 5-year average for Goodwill is $8.9 billion, with a median of $8.9 billion in 2023.
  • In the last 5 years, Marriott International's Goodwill skyrocketed by 231.43% in 2021 and then crashed by 351.17% in 2022.
  • Quarter analysis of 5 years shows Marriott International's Goodwill stood at $9.1 billion in 2021, then fell by 2.22% to $8.9 billion in 2022, then increased by 0.16% to $8.9 billion in 2023, then decreased by 1.74% to $8.7 billion in 2024, then grew by 2.02% to $8.9 billion in 2025.
  • Its Goodwill was $8.9 billion in Q4 2025, compared to $8.9 billion in Q3 2025 and $8.9 billion in Q2 2025.