Marriott International (MAR) Goodwill (2009 - 2026)
Marriott International (MAR) posted Goodwill of $8.9 billion for Q1 2026, little changed on a QoQ basis from $8.9 billion in Q4 2025, and up 1.12% year-over-year from $8.8 billion in Q1 2025.
Marriott International (MAR) Goodwill (2009 - 2026) Analysis & Trends
Marriott International's Goodwill history runs 18 years deep, the most recent figure standing at $8.9 billion for Q1 2026.
- Quarterly Goodwill rose 1.12% year-over-year to $8.9 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $8.9 billion (up 1.12% YoY) and the FY2025 annual result came in at $8.9 billion, up 2.02% from the prior year.
- Goodwill was $8.9 billion for Q1 2026 at Marriott International, roughly flat from $8.9 billion in the prior quarter.
- Across five years, Goodwill topped out at $9.1 billion in Q1 2022 and bottomed at $8.7 billion in Q4 2024.
- A 5-year average of $8.9 billion and a median of $8.9 billion in 2026 frame the typical range for Goodwill.
- Annual changes were most pronounced in 2022 — Goodwill dropped 3.51% — and 2025, when it grew 2.02%.
- Marriott International's Goodwill stood at $8.9 billion in 2022, then gained by 0.16% to $8.9 billion in 2023, then slipped by 1.74% to $8.7 billion in 2024, then gained by 2.02% to $8.9 billion in 2025, then declined by 0.38% to $8.9 billion in 2026.
- Business Quant data shows MAR's Goodwill at $8.9 billion in Q1 2026, $8.9 billion in Q4 2025, and $8.9 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Intercontinental Hotels | 24,088,955.24 Bn | 24,088,950.39 Bn | - |
| 2 | Marriott International | 96.11 Bn | 95.65 Bn | 6.38 Bn |
| 3 | Hilton Worldwide Holdings | 73.11 Bn | 73.08 Bn | 2.70 Bn |
| 4 | Hyatt Hotels | 17.34 Bn | 16.99 Bn | 1.75 Bn |
| 5 | Atour Lifestyle Holdings | 12.95 Bn | -818.18 Bn | 241.80 Mn |
| 6 | Wyndham Hotels & Resorts | 5.54 Bn | 5.46 Bn | 349.00 Mn |
| 7 | Choice Hotels International | 4.94 Bn | 4.90 Bn | 316.92 Mn |
| 8 | H World | 1.80 Bn | 19.15 Mn | 337.97 Mn |
| 9 | Civeo | 398.09 Mn | 381.54 Mn | 40.16 Mn |
| 10 | Mdjm | 2,036.85 | -698,442.15 | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 8.87 Bn |
| Dec 31, 2025 | 8.91 Bn |
| Sep 30, 2025 | 8.89 Bn |
| Jun 30, 2025 | 8.90 Bn |
| Mar 31, 2025 | 8.78 Bn |
| Dec 31, 2024 | 8.73 Bn |
| Sep 30, 2024 | 8.89 Bn |
| Jun 30, 2024 | 8.78 Bn |
| Mar 31, 2024 | 8.82 Bn |
| Dec 31, 2023 | 8.89 Bn |
| Sep 30, 2023 | 8.80 Bn |
| Jun 30, 2023 | 8.85 Bn |
| Mar 31, 2023 | 8.90 Bn |
| Dec 31, 2022 | 8.87 Bn |
| Sep 30, 2022 | 8.77 Bn |
| Jun 30, 2022 | 8.92 Bn |
| Mar 31, 2022 | 9.07 Bn |
| Dec 31, 2021 | 9.07 Bn |
| Sep 30, 2021 | 9.08 Bn |
| Jun 30, 2021 | 9.14 Bn |