Marriott International (MAR) Goodwill (2009 - 2026)
Marriott International (MAR) reported Goodwill of $8.9 billion for Q1 2026, up 1.12% year-on-year from $8.8 billion in Q1 2025, and little changed quarter-over-quarter from $8.9 billion in Q4 2025.
Marriott International (MAR) has 18 years of Goodwill data on file, last reported at $8.9 billion in Q1 2026.
- For the quarter ending Q1 2026, Goodwill rose 1.12% year-over-year to $8.9 billion; the trailing twelve-month figure through Mar 2026 stood at $8.9 billion (up 1.12% YoY), and the FY2025 full-year result was $8.9 billion, up 2.02% from the prior year.
- Goodwill for Q1 2026 stood at $8.9 billion, roughly flat from $8.9 billion in the prior quarter.
- Across five years, Goodwill topped out at $9.1 billion in Q1 2022 and bottomed at $8.7 billion in Q4 2024.
- A 5-year average of $8.9 billion and a median of $8.9 billion in 2026 frame the typical range for Goodwill.
- Across the five-year window, Goodwill retreated 3.51% in 2022 and gained 2.02% in 2025, its largest moves.
- Tracing MAR's Goodwill over 5 years: stood at $8.9 billion in 2022, then advanced by 0.16% to $8.9 billion in 2023, then dropped by 1.74% to $8.7 billion in 2024, then advanced by 2.02% to $8.9 billion in 2025, then fell by 0.38% to $8.9 billion in 2026.
- According to Business Quant data, Goodwill over the past three periods registered $8.9 billion, $8.9 billion, and $8.9 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 98.23 Bn | 97.78 Bn | 6.38 Bn |
| 2 | Hilton Worldwide Holdings | 73.53 Bn | 72.99 Bn | - |
| 3 | Intercontinental Hotels | 23.64 Bn | 22.51 Bn | - |
| 4 | Hyatt Hotels | 16.45 Bn | 16.11 Bn | 1.75 Bn |
| 5 | Wyndham Hotels & Resorts | 5.97 Bn | 5.89 Bn | 302.00 Mn |
| 6 | Choice Hotels International | 5.17 Bn | 5.13 Bn | 316.92 Mn |
| 7 | Civeo | 373.70 Mn | 357.15 Mn | 40.16 Mn |
| 8 | GreenTree Hospitality | 5.49 Mn | -227.74 Mn | 30.29 Mn |
| 9 | Atour Lifestyle Holdings | 1.18 Mn | -299.91 Bn | 241.80 Mn |
| 10 | H World | 1,745.92 | -1.44 Bn | 824.36 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 8.87 Bn |
| Dec 31, 2025 | 8.91 Bn |
| Sep 30, 2025 | 8.89 Bn |
| Jun 30, 2025 | 8.90 Bn |
| Mar 31, 2025 | 8.78 Bn |
| Dec 31, 2024 | 8.73 Bn |
| Sep 30, 2024 | 8.89 Bn |
| Jun 30, 2024 | 8.78 Bn |
| Mar 31, 2024 | 8.82 Bn |
| Dec 31, 2023 | 8.89 Bn |
| Sep 30, 2023 | 8.80 Bn |
| Jun 30, 2023 | 8.85 Bn |
| Mar 31, 2023 | 8.90 Bn |
| Dec 31, 2022 | 8.87 Bn |
| Sep 30, 2022 | 8.77 Bn |
| Jun 30, 2022 | 8.92 Bn |
| Mar 31, 2022 | 9.07 Bn |
| Dec 31, 2021 | 9.07 Bn |
| Sep 30, 2021 | 9.08 Bn |
| Jun 30, 2021 | 9.14 Bn |
| Mar 31, 2021 | 9.11 Bn |
| Dec 31, 2020 | 9.18 Bn |
| Sep 30, 2020 | 9.04 Bn |
| Jun 30, 2020 | 8.96 Bn |
| Mar 31, 2020 | 8.90 Bn |
| Dec 31, 2019 | 9.05 Bn |
| Sep 30, 2019 | 8.99 Bn |
| Jun 30, 2019 | 9.07 Bn |
| Mar 31, 2019 | 9.05 Bn |
| Dec 31, 2018 | 9.04 Bn |
| Sep 30, 2018 | 9.07 Bn |
| Jun 30, 2018 | 9.10 Bn |
| Mar 31, 2018 | 9.27 Bn |
| Dec 31, 2017 | 9.21 Bn |
| Sep 30, 2017 | 9.18 Bn |
| Jun 30, 2017 | 8.58 Bn |
| Mar 31, 2017 | 7.80 Bn |
| Dec 31, 2016 | 7.60 Bn |
| Sep 30, 2016 | 7.18 Bn |
| Jun 30, 2016 | 947.00 Mn |
| Mar 31, 2016 | 946.00 Mn |
| Dec 31, 2015 | 943.00 Mn |
| Sep 30, 2015 | 19.00 Mn |
| Jun 30, 2015 | 962.00 Mn |
| Mar 31, 2015 | 894.00 Mn |
| Dec 31, 2014 | 894.00 Mn |
| Sep 30, 2014 | 894.00 Mn |
| Jun 30, 2014 | 20.00 Mn |
| Mar 31, 2014 | 874.00 Mn |
| Dec 31, 2013 | 874.00 Mn |
| Sep 30, 2013 | 874.00 Mn |
| Jun 30, 2013 | 874.00 Mn |
| Mar 31, 2013 | 874.00 Mn |
| Dec 28, 2012 | 874.00 Mn |
| Sep 7, 2012 | 874.00 Mn |
| Jun 15, 2012 | 874.00 Mn |
| Mar 23, 2012 | 875.00 Mn |
| Dec 30, 2011 | 875.00 Mn |
| Sep 9, 2011 | 875.00 Mn |
| Jun 17, 2011 | 875.00 Mn |
| Mar 25, 2011 | 875.00 Mn |
| Dec 31, 2010 | 875.00 Mn |
| Sep 10, 2010 | 875.00 Mn |
| Jun 18, 2010 | 875.00 Mn |
| Mar 26, 2010 | 875.00 Mn |
| Jan 1, 2010 | 875.00 Mn |
| Sep 11, 2009 | 875.00 Mn |
| Jun 19, 2009 | 875.00 Mn |
| Jan 2, 2009 | 875.00 Mn |