KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Goodwill (2016 - 2025)

Marriott International's Goodwill history spans 17 years, with the latest figure at $8.9 billion for Q4 2025.

  • For the quarter ending Q4 2025, Goodwill rose 2.02% year-over-year to $8.9 billion, compared with a TTM value of $8.9 billion through Dec 2025, up 2.02%, and an annual FY2025 reading of $8.9 billion, up 2.02% over the prior year.
  • Goodwill for Q4 2025 was $8.9 billion at Marriott International, roughly flat from $8.9 billion in the prior quarter.
  • The five-year high for Goodwill was $9.1 billion in Q2 2021, with the low at $8.7 billion in Q4 2024.
  • Average Goodwill over 5 years is $8.9 billion, with a median of $8.9 billion recorded in 2023.
  • Year-over-year, Goodwill increased 2.31% in 2021 and then fell 3.51% in 2022.
  • Tracing MAR's Goodwill over 5 years: stood at $9.1 billion in 2021, then decreased by 2.22% to $8.9 billion in 2022, then grew by 0.16% to $8.9 billion in 2023, then fell by 1.74% to $8.7 billion in 2024, then grew by 2.02% to $8.9 billion in 2025.
  • Per Business Quant, the three most recent readings for MAR's Goodwill are $8.9 billion (Q4 2025), $8.9 billion (Q3 2025), and $8.9 billion (Q2 2025).