KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Goodwill (2009 - 2026)

Marriott International (MAR) reported Goodwill of $8.9 billion for Q1 2026, up 1.12% year-on-year from $8.8 billion in Q1 2025, and little changed quarter-over-quarter from $8.9 billion in Q4 2025.

Marriott International (MAR) has 18 years of Goodwill data on file, last reported at $8.9 billion in Q1 2026.

  • For the quarter ending Q1 2026, Goodwill rose 1.12% year-over-year to $8.9 billion; the trailing twelve-month figure through Mar 2026 stood at $8.9 billion (up 1.12% YoY), and the FY2025 full-year result was $8.9 billion, up 2.02% from the prior year.
  • Goodwill for Q1 2026 stood at $8.9 billion, roughly flat from $8.9 billion in the prior quarter.
  • Across five years, Goodwill topped out at $9.1 billion in Q1 2022 and bottomed at $8.7 billion in Q4 2024.
  • A 5-year average of $8.9 billion and a median of $8.9 billion in 2026 frame the typical range for Goodwill.
  • Across the five-year window, Goodwill retreated 3.51% in 2022 and gained 2.02% in 2025, its largest moves.
  • Tracing MAR's Goodwill over 5 years: stood at $8.9 billion in 2022, then advanced by 0.16% to $8.9 billion in 2023, then dropped by 1.74% to $8.7 billion in 2024, then advanced by 2.02% to $8.9 billion in 2025, then fell by 0.38% to $8.9 billion in 2026.
  • According to Business Quant data, Goodwill over the past three periods registered $8.9 billion, $8.9 billion, and $8.9 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Marriott International 98.23 Bn 97.78 Bn 6.38 Bn
2 Hilton Worldwide Holdings 73.53 Bn 72.99 Bn -
3 Intercontinental Hotels 23.64 Bn 22.51 Bn -
4 Hyatt Hotels 16.45 Bn 16.11 Bn 1.75 Bn
5 Wyndham Hotels & Resorts 5.97 Bn 5.89 Bn 302.00 Mn
6 Choice Hotels International 5.17 Bn 5.13 Bn 316.92 Mn
7 Civeo 373.70 Mn 357.15 Mn 40.16 Mn
8 GreenTree Hospitality 5.49 Mn -227.74 Mn 30.29 Mn
9 Atour Lifestyle Holdings 1.18 Mn -299.91 Bn 241.80 Mn
10 H World 1,745.92 -1.44 Bn 824.36 Mn

Historic Data

Download Data 🔒
DateValue
Mar 31, 2026 8.87 Bn
Dec 31, 2025 8.91 Bn
Sep 30, 2025 8.89 Bn
Jun 30, 2025 8.90 Bn
Mar 31, 2025 8.78 Bn
Dec 31, 2024 8.73 Bn
Sep 30, 2024 8.89 Bn
Jun 30, 2024 8.78 Bn
Mar 31, 2024 8.82 Bn
Dec 31, 2023 8.89 Bn
Sep 30, 2023 8.80 Bn
Jun 30, 2023 8.85 Bn
Mar 31, 2023 8.90 Bn
Dec 31, 2022 8.87 Bn
Sep 30, 2022 8.77 Bn
Jun 30, 2022 8.92 Bn
Mar 31, 2022 9.07 Bn
Dec 31, 2021 9.07 Bn
Sep 30, 2021 9.08 Bn
Jun 30, 2021 9.14 Bn
Mar 31, 2021 9.11 Bn
Dec 31, 2020 9.18 Bn
Sep 30, 2020 9.04 Bn
Jun 30, 2020 8.96 Bn
Mar 31, 2020 8.90 Bn
Dec 31, 2019 9.05 Bn
Sep 30, 2019 8.99 Bn
Jun 30, 2019 9.07 Bn
Mar 31, 2019 9.05 Bn
Dec 31, 2018 9.04 Bn
Sep 30, 2018 9.07 Bn
Jun 30, 2018 9.10 Bn
Mar 31, 2018 9.27 Bn
Dec 31, 2017 9.21 Bn
Sep 30, 2017 9.18 Bn
Jun 30, 2017 8.58 Bn
Mar 31, 2017 7.80 Bn
Dec 31, 2016 7.60 Bn
Sep 30, 2016 7.18 Bn
Jun 30, 2016 947.00 Mn
Mar 31, 2016 946.00 Mn
Dec 31, 2015 943.00 Mn
Sep 30, 2015 19.00 Mn
Jun 30, 2015 962.00 Mn
Mar 31, 2015 894.00 Mn
Dec 31, 2014 894.00 Mn
Sep 30, 2014 894.00 Mn
Jun 30, 2014 20.00 Mn
Mar 31, 2014 874.00 Mn
Dec 31, 2013 874.00 Mn
Sep 30, 2013 874.00 Mn
Jun 30, 2013 874.00 Mn
Mar 31, 2013 874.00 Mn
Dec 28, 2012 874.00 Mn
Sep 7, 2012 874.00 Mn
Jun 15, 2012 874.00 Mn
Mar 23, 2012 875.00 Mn
Dec 30, 2011 875.00 Mn
Sep 9, 2011 875.00 Mn
Jun 17, 2011 875.00 Mn
Mar 25, 2011 875.00 Mn
Dec 31, 2010 875.00 Mn
Sep 10, 2010 875.00 Mn
Jun 18, 2010 875.00 Mn
Mar 26, 2010 875.00 Mn
Jan 1, 2010 875.00 Mn
Sep 11, 2009 875.00 Mn
Jun 19, 2009 875.00 Mn
Jan 2, 2009 875.00 Mn