Trade Desk (TTD) Change in Intangibles (2015 - 2026)
Trade Desk's Change in Intangibles was $4.37 million in Q2 2026, up 41.9% from $3.08 million a year earlier and up 44.3% from the prior quarter.
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Analysis
Trade Desk (TTD) Change in Intangibles (2015 - 2026) Analysis & Trends
On a trailing twelve-month basis, Trade Desk's Change in Intangibles was $14.41 million through Jun 30, 2026, up 42.1% year-over-year; for FY2025, it came in at $12.75 million, up 44.5% from FY2024.
- Change in Intangibles has now increased for four consecutive years, with a five-year compound annual growth rate of 16.1% (FY2020 to FY2025).
- In earlier years, Change in Intangibles was $8.82 million in FY2024 (+7.2%), $8.23 million in FY2023 (+6.5%), $7.73 million in FY2022 (+49.4%) and $5.17 million in FY2021 (-14.6%).
- The Q2 2026 figure marks the highest quarterly Change in Intangibles in data going back to Q4 2015.
- Compared with a year earlier, Change in Intangibles has increased for six straight quarters, with growth averaging 27.6% over the last eight quarters.
- The best year-over-year quarter for Change in Intangibles over five years was Q4 2022 (growth of 94.7%); the worst was Q3 2021 (a decline of 47.7%).
- Per Business Quant data, TTD's Change in Intangibles in the three quarters before Q2 2026 was $3.03 million (Q1 2026), $3.66 million (Q4 2025) and $3.35 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Change Intangibless (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | - |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | - |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | - |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | - |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | - |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | - |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | - |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | - |
| 10 | Trade Desk | 5.61 Bn | -27.54 Mn | 530.72 Mn | 4.37 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.37 Mn |
| Mar 31, 2026 | 3.03 Mn |
| Dec 31, 2025 | 3.66 Mn |
| Sep 30, 2025 | 3.35 Mn |
| Jun 30, 2025 | 3.08 Mn |
| Mar 31, 2025 | 2.66 Mn |
| Dec 31, 2024 | 2.12 Mn |
| Sep 30, 2024 | 2.28 Mn |
| Jun 30, 2024 | 2.47 Mn |
| Mar 31, 2024 | 1.96 Mn |
| Dec 31, 2023 | 2.13 Mn |
| Sep 30, 2023 | 2.68 Mn |
| Jun 30, 2023 | 1.95 Mn |
| Mar 31, 2023 | 1.47 Mn |
| Dec 31, 2022 | 2.89 Mn |
| Sep 30, 2022 | 1.61 Mn |
| Jun 30, 2022 | 1.61 Mn |
| Mar 31, 2022 | 1.61 Mn |
| Dec 31, 2021 | 1.49 Mn |
| Sep 30, 2021 | 1.01 Mn |
API Access
Trade Desk Change in Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=change-in-intangibles&ticker=TTD&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "change-in-intangibles", "ticker": "TTD", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=change-in-intangibles&ticker=TTD&period=max&api_key=YOUR_API_KEY");
const data = await res.json();