Tuniu (TOUR) Return on Sales [ROS] (2013 - 2026)
Tuniu's Return on Sales [ROS] was -4.36% in the quarter ended Jun 30, 2026, down 9.65 percentage points from 5.29% a year earlier and down 1.54 percentage points from the prior quarter.
Tuniu (TOUR) Return on Sales [ROS] (2013 - 2026) Analysis & Trends
On a trailing twelve-month basis, Tuniu's Return on Sales [ROS] was 0.77% through Jun 30, 2026, down 1.78 percentage points year-over-year; for the year ended Dec 31, 2025, it was 1.89%, down 10.43 percentage points from the prior year.
- Return on Sales [ROS] shows a five-year change of +445.33 percentage points (years ended Dec 2020 to Dec 2025).
- In earlier years, Return on Sales [ROS] was 12.32% in the year ended Dec 31, 2024 (+35.40 pp), -23.09% in the year ended Dec 31, 2023 (+94.96 pp), -118.05% in the year ended Dec 31, 2022 (-75.47 pp) and -42.58% in the year ended Dec 31, 2021 (+400.86 pp).
- The figure for the quarter ended Jun 30, 2026 marks the lowest quarterly Return on Sales [ROS] since the quarter ended Mar 31, 2025.
- Compared with a year earlier, Return on Sales [ROS] was higher in three of the last eight quarters, with an average year-over-year change of +8.16 percentage points.
- The best year-over-year quarter for Return on Sales [ROS] over five years was the quarter ended Dec 31, 2021 (a gain of 708.61 percentage points); the worst was the quarter ended Jun 30, 2022 (a drop of 316.15 percentage points).
- Per Business Quant data, TOUR's Return on Sales [ROS] in the three quarters before the quarter ended Jun 30, 2026 was -2.82% (quarter ended Mar 31, 2026), 0.87% (quarter ended Dec 31, 2025) and 6.86% (quarter ended Sep 30, 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 93.60 Bn | 91.65 Bn | 1.55 Bn | 17.38% |
| 2 | Royal Caribbean Cruises | 74.32 Bn | 71.90 Bn | 2.29 Bn | 27.05% |
| 3 | Hilton Worldwide Holdings | 72.10 Bn | 68.58 Bn | 3.08 Bn | 25.68% |
| 4 | Viking Holdings | 36.31 Bn | 21.43 Bn | 996.62 Mn | 29.40% |
| 5 | Carnival | 34.66 Bn | 27.87 Bn | - | 26.32% |
| 6 | Intercontinental Hotels | 26.64 Bn | 22.19 Bn | - | - |
| 7 | Trip.com | 24.74 Bn | -20.81 Bn | 1.84 Bn | -9.30% |
| 8 | Hyatt Hotels | 14.98 Bn | 12.46 Bn | 388.00 Mn | -71.84% |
| 9 | H World | 12.83 Bn | 3.76 Bn | - | 31.02% |
| 10 | Tuniu | 4.97 | -576.51 Mn | 11.27 Mn | -4.36% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -4.36% |
| Mar 31, 2026 | -2.82% |
| Dec 31, 2025 | 0.87% |
| Sep 30, 2025 | 6.86% |
| Jun 30, 2025 | 5.29% |
| Mar 31, 2025 | -9.19% |
| Dec 31, 2024 | -12.36% |
| Sep 30, 2024 | 15.69% |
| Jun 30, 2024 | 29.49% |
| Mar 31, 2024 | 11.40% |
| Dec 31, 2023 | -123.42% |
| Sep 30, 2023 | 17.79% |
| Jun 30, 2023 | 6.78% |
| Mar 31, 2023 | -27.00% |
| Dec 31, 2022 | -74.28% |
| Sep 30, 2022 | -19.04% |
| Jun 30, 2022 | -332.38% |
| Mar 31, 2022 | -127.16% |
| Dec 31, 2021 | -59.81% |
| Sep 30, 2021 | -49.40% |
Tuniu Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=TOUR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "TOUR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=TOUR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();