Awareness (TAAG) Gross Margin (2024 - 2026)
Awareness' (TAAG) quarterly Gross Margin came in at 58.57% in Q2 2026, up 1730.0% year-over-year from 3.2% in Q2 2025, and up 67.35% quarter-over-quarter from 35.0% in Q1 2026.
Analysis
Awareness (TAAG) Gross Margin (2024 - 2026) Analysis & Trends
Awareness (TAAG) has reported Gross Margin for 3 consecutive years, with 58.57% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Gross Margin rose 1730.0% year-over-year to 58.57% in Q2 2026; TTM through Jun 2026 was 50.48%, a 53.0% decrease from a year earlier, with the FY2025 full-year figure at 65.26%, changed N/A from the prior year.
- Gross Margin was 58.57% for Q2 2026 at Awareness, up from 35.0% in the prior quarter.
- Over five years, Gross Margin peaked at 88.52% in Q4 2025 and troughed at 35.0% in Q1 2026.
- A 3-year average of 54.0% and a median of 50.98% in 2024 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin surged 3754 bps in 2025 and slumped 2741 bps in 2026, its largest moves.
- Over 3 years, Gross Margin stood at 50.98% in 2024, then jumped by 74 bps to 88.52% in 2025, then tumbled by 34 bps to 58.57% in 2026.
- The last three Gross Margin figures came in at 58.57% (Q2 2026), 35.0% (Q1 2026), and 88.52% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Synchrony Financial | 24.99 Bn | 8.79 Bn | - | - |
| 2 | Affirm Holdings | 22.78 Bn | 21.15 Bn | - | - |
| 3 | FirstCash Holdings | 9.96 Bn | 9.79 Bn | 533.67 Mn | 49.66% |
| 4 | Credit Acceptance | 6.34 Bn | 5.85 Bn | 569.30 Mn | 96.92% |
| 5 | Enova International | 5.53 Bn | 5.40 Bn | 568.07 Mn | 61.15% |
| 6 | Slm | 4.83 Bn | 31.62 Mn | - | - |
| 7 | Bread Financial Holdings | 4.27 Bn | -15.81 Bn | 957.00 Mn | 96.37% |
| 8 | StoneCo | 2.75 Bn | 1.13 Bn | 308.97 Mn | 43.59% |
| 9 | Ezcorp | 2.00 Bn | 1.68 Bn | 246.19 Mn | 58.79% |
| 10 | Awareness | 584,088.24 | 965,813.24 | 1.63 Mn | 58.57% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 58.57% |
| Mar 31, 2026 | 35.00% |
| Dec 31, 2025 | 88.52% |
| Sep 30, 2025 | 41.27% |
| Jun 30, 2025 | 41.27% |
| Mar 31, 2025 | 62.41% |
| Dec 31, 2024 | 50.98% |