Similarweb (SMWB) Return on Sales [ROS] (2020 - 2026)
Similarweb's Return on Sales [ROS] came in at -4.65% for the quarter ended Jun 30, 2026, up 12.04 percentage points from -16.70% a year earlier and up 1.33 percentage points from the prior quarter.
Similarweb (SMWB) Return on Sales [ROS] (2020 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Similarweb reported Return on Sales [ROS] of -5.21%, up 4.92 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at -8.34%, down 4.47 percentage points from the prior year.
- Return on Sales [ROS] carries a five-year change of +12.71 percentage points (years ended Dec 2020 to Dec 2025).
- Going back by year, Return on Sales [ROS] was -3.87% in the year ended Dec 31, 2024 (+9.35 pp), -13.21% in the year ended Dec 31, 2023 (+32.25 pp), -45.47% in the year ended Dec 31, 2022 (+2.55 pp) and -48.02% in the year ended Dec 31, 2021 (-26.97 pp).
- The five-year range for quarterly Return on Sales [ROS] is -59.13% (the quarter ended Mar 31, 2022) to -1.57% (the quarter ended Jun 30, 2024).
- Year-over-year, Return on Sales [ROS] increased in four of the last eight quarters, with an average year-over-year change of -0.49 percentage points.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in the quarter ended Jun 30, 2023 (a gain of 37.44 percentage points), and the weakest in the quarter ended Dec 31, 2021 (a drop of 34.35 percentage points).
- Business Quant data shows SMWB's Return on Sales [ROS] at -5.98% (quarter ended Mar 31, 2026), -6.46% (quarter ended Dec 31, 2025) and -3.75% (quarter ended Sep 30, 2025) in the three quarters before the quarter ended Jun 30, 2026.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 453.55 Bn | 422.61 Bn | 1.64 Bn | 47.12% |
| 2 | Oracle | 430.98 Bn | 303.54 Bn | - | 34.78% |
| 3 | Sap Se | 256.23 Bn | 177.31 Bn | 8.40 Bn | 26.76% |
| 4 | Salesforce | 193.08 Bn | 148.96 Bn | 8.70 Bn | 20.55% |
| 5 | ServiceNow | 138.94 Bn | 117.40 Bn | 2.82 Bn | 4.06% |
| 6 | Automatic Data Processing | 102.51 Bn | 84.63 Bn | 2.51 Bn | -33.33% |
| 7 | Intuit | 75.44 Bn | 54.79 Bn | 3.44 Bn | 10.91% |
| 8 | Relx | 60.79 Bn | 57.76 Bn | - | - |
| 9 | Strategy | 56.32 Bn | 49.31 Bn | 81.55 Mn | -6,808.11% |
| 10 | Similarweb | 692.22 Mn | 415.17 Mn | 62.31 Mn | -4.65% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -4.65% |
| Mar 31, 2026 | -5.98% |
| Dec 31, 2025 | -6.46% |
| Sep 30, 2025 | -3.75% |
| Jun 30, 2025 | -16.70% |
| Mar 31, 2025 | -13.85% |
| Dec 31, 2024 | -5.43% |
| Sep 30, 2024 | -3.81% |
| Jun 30, 2024 | -1.57% |
| Mar 31, 2024 | -4.55% |
| Dec 31, 2023 | -1.91% |
| Sep 30, 2023 | -8.91% |
| Jun 30, 2023 | -18.18% |
| Mar 31, 2023 | -24.80% |
| Dec 31, 2022 | -28.42% |
| Sep 30, 2022 | -41.21% |
| Jun 30, 2022 | -55.62% |
| Mar 31, 2022 | -59.13% |
| Dec 31, 2021 | -57.04% |
| Sep 30, 2021 | -46.97% |
Similarweb Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=SMWB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "SMWB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=SMWB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();