Roku (ROKU) Gross Margin (2016 - 2026)
Roku's Gross Margin was 49.73% in Q2 2026, up 4.94 percentage points from 44.79% a year earlier and up 4.50 percentage points from the prior quarter.
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Analysis
Roku (ROKU) Gross Margin (2016 - 2026) Analysis & Trends
On a trailing twelve-month basis, Roku's Gross Margin was 45.50% through Jun 30, 2026, up 1.47 percentage points year-over-year; for FY2025, it came in at 43.79%, down 0.11 percentage points from FY2024.
- Gross Margin shows a five-year change of -1.66 percentage points (FY2020 to FY2025).
- In earlier years, Gross Margin was 43.90% in FY2024 (+0.21 pp), 43.70% in FY2023 (-2.40 pp), 46.09% in FY2022 (-4.86 pp) and 50.95% in FY2021 (+5.50 pp).
- The Q2 2026 figure marks the highest quarterly Gross Margin since Q3 2021.
- Compared with a year earlier, Gross Margin has increased for three straight quarters, with an average year-over-year change of +1.12 percentage points over the last eight quarters.
- The best year-over-year quarter for Gross Margin over five years was Q3 2021 (a gain of 5.96 percentage points); the worst was Q1 2022 (a drop of 7.19 percentage points).
- Per Business Quant data, ROKU's Gross Margin in the three quarters before Q2 2026 was 45.24% (Q1 2026), 43.50% (Q4 2025) and 43.36% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 319.55 Bn | 304.63 Bn | 2.30 Bn | 67.57% |
| 2 | CrowdStrike Holdings | 265.46 Bn | 245.90 Bn | 1.10 Bn | 74.57% |
| 3 | Fortinet | 129.36 Bn | 115.29 Bn | 1.64 Bn | 80.24% |
| 4 | Snowflake | 115.65 Bn | 102.97 Bn | 1.04 Bn | 67.02% |
| 5 | Datadog | 96.45 Bn | 78.09 Bn | 881.34 Mn | 78.59% |
| 6 | Axon Enterprise | 34.50 Bn | 29.03 Bn | 546.45 Mn | 60.42% |
| 7 | Okta | 33.79 Bn | 23.89 Bn | 641.00 Mn | 79.63% |
| 8 | Zscaler | 32.51 Bn | 18.63 Bn | - | - |
| 9 | Baidu | 29.59 Bn | -44.04 Bn | 1.47 Mn | 0.03% |
| 10 | Roku | 22.66 Bn | 13.10 Bn | 673.70 Mn | 49.73% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 49.73% |
| Mar 31, 2026 | 45.24% |
| Dec 31, 2025 | 43.50% |
| Sep 30, 2025 | 43.36% |
| Jun 30, 2025 | 44.79% |
| Mar 31, 2025 | 43.60% |
| Dec 31, 2024 | 42.68% |
| Sep 30, 2024 | 45.20% |
| Jun 30, 2024 | 43.87% |
| Mar 31, 2024 | 44.05% |
| Dec 31, 2023 | 44.49% |
| Sep 30, 2023 | 40.44% |
| Jun 30, 2023 | 44.65% |
| Mar 31, 2023 | 45.56% |
| Dec 31, 2022 | 42.02% |
| Sep 30, 2022 | 46.86% |
| Jun 30, 2022 | 46.46% |
| Mar 31, 2022 | 49.72% |
| Dec 31, 2021 | 43.87% |
| Sep 30, 2021 | 53.52% |
API Access
Roku Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=ROKU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "ROKU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=ROKU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();