Roku (ROKU) EBIT Margin (2016 - 2026)
Roku's EBIT Margin was 10.79% in Q2 2026, up 12.89 percentage points from -2.10% a year earlier and up 6.64 percentage points from the prior quarter.
Roku (ROKU) EBIT Margin (2016 - 2026) Analysis & Trends
On a trailing twelve-month basis, Roku's EBIT Margin was 5.25% through Jun 30, 2026, up 8.80 percentage points year-over-year; for FY2025, it came in at -0.12%, up 5.19 percentage points from FY2024.
- EBIT Margin shows a five-year change of +1.02 percentage points (FY2020 to FY2025).
- In earlier years, EBIT Margin was -5.30% in FY2024 (+17.43 pp), -22.74% in FY2023 (-5.76 pp), -16.98% in FY2022 (-25.48 pp) and 8.50% in FY2021 (+9.64 pp).
- The Q2 2026 figure marks the highest quarterly EBIT Margin since Q1 2021.
- Compared with a year earlier, EBIT Margin has increased for 11 straight quarters, with an average year-over-year change of +10.61 percentage points over the last eight quarters.
- The best year-over-year quarter for EBIT Margin over five years was Q3 2024 (a gain of 34.99 percentage points); the worst was Q4 2022 (a drop of 31.29 percentage points).
- Per Business Quant data, ROKU's EBIT Margin in the three quarters before Q2 2026 was 4.15% (Q1 2026), 4.73% (Q4 2025) and 0.78% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 319.55 Bn | 304.63 Bn | 2.30 Bn | 5.04% |
| 2 | CrowdStrike Holdings | 265.46 Bn | 245.90 Bn | 1.10 Bn | -2.26% |
| 3 | Fortinet | 129.36 Bn | 115.29 Bn | 1.64 Bn | 33.66% |
| 4 | Snowflake | 115.65 Bn | 102.97 Bn | 1.04 Bn | -17.00% |
| 5 | Datadog | 96.45 Bn | 78.09 Bn | 881.34 Mn | 0.49% |
| 6 | Axon Enterprise | 34.50 Bn | 29.03 Bn | 546.45 Mn | 5.17% |
| 7 | Okta | 33.79 Bn | 23.89 Bn | 641.00 Mn | 13.29% |
| 8 | Zscaler | 32.51 Bn | 18.63 Bn | - | - |
| 9 | Baidu | 29.59 Bn | -44.04 Bn | 1.47 Mn | 9.62% |
| 10 | Roku | 22.66 Bn | 13.10 Bn | 673.70 Mn | 10.79% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.79% |
| Mar 31, 2026 | 4.15% |
| Dec 31, 2025 | 4.73% |
| Sep 30, 2025 | 0.78% |
| Jun 30, 2025 | -2.10% |
| Mar 31, 2025 | -5.66% |
| Dec 31, 2024 | -3.26% |
| Sep 30, 2024 | -3.37% |
| Jun 30, 2024 | -7.36% |
| Mar 31, 2024 | -8.17% |
| Dec 31, 2023 | -10.58% |
| Sep 30, 2023 | -38.35% |
| Jun 30, 2023 | -14.87% |
| Mar 31, 2023 | -28.67% |
| Dec 31, 2022 | -28.82% |
| Sep 30, 2022 | -19.31% |
| Jun 30, 2022 | -14.46% |
| Mar 31, 2022 | -3.20% |
| Dec 31, 2021 | 2.47% |
| Sep 30, 2021 | 10.13% |
Roku EBIT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit-margin&ticker=ROKU&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit-margin", "ticker": "ROKU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=ebit-margin&ticker=ROKU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();