Purple Innovation (PRPL) Tax Rate (2017 - 2024)
Purple Innovation's Tax Rate was -1.00% in Q2 2026, down 0.68 percentage points from -0.31% a year earlier and down 0.84 percentage points from the prior quarter.
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Analysis
Purple Innovation (PRPL) Tax Rate (2017 - 2024) Analysis & Trends
On a trailing twelve-month basis, Purple Innovation's Tax Rate was -0.39% through Jun 30, 2026, down 0.34 percentage points year-over-year; for FY2025, it was -0.40%, down 0.34 percentage points from FY2024.
- Tax Rate has now declined for three consecutive years, with a five-year change of -16.40 percentage points (FY2020 to FY2025).
- In earlier years, Tax Rate was -0.06% in FY2024 (-0.06 pp), -0.01% in FY2023 (-176.99 pp), 176.98% in FY2022 (+283.72 pp) and -106.73% in FY2021 (-122.73 pp).
- Quarterly Tax Rate has moved between -43.64% (Q3 2022) and 704.26% (Q3 2021) over five years.
- Compared with a year earlier, Tax Rate was higher in 1 of the last seven quarters, with an average year-over-year change of -17.80 percentage points.
- The best year-over-year quarter for Tax Rate over five years was Q3 2021 (a gain of 704.14 percentage points); the worst was Q3 2022 (a drop of 747.90 percentage points).
- Per Business Quant data, PRPL's Tax Rate in the three quarters before Q2 2026 was -0.15% (Q1 2026), -1.86% (Q4 2025) and -0.45% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 25.70 Bn | 23.37 Bn | 860.34 Mn | 20.71% |
| 2 | Somnigroup International | 13.10 Bn | 12.64 Bn | 817.20 Mn | 25.17% |
| 3 | Hni | 3.37 Bn | 2.94 Bn | 647.20 Mn | 28.23% |
| 4 | Newell Brands | 2.27 Bn | 1.42 Bn | 812.00 Mn | 45.64% |
| 5 | Sonos | 2.11 Bn | 1.01 Bn | 189.31 Mn | 12.97% |
| 6 | Whirlpool | 1.99 Bn | -1.49 Bn | 442.00 Mn | 3.13% |
| 7 | Corsair Gaming | 1.46 Bn | 999.46 Mn | 104.29 Mn | - |
| 8 | Millerknoll | 1.37 Bn | 735.34 Mn | 385.30 Mn | 21.59% |
| 9 | Cricut | 1.34 Bn | 317.37 Mn | 116.41 Mn | 22.46% |
| 10 | Purple Innovation | 10.14 Mn | -94.94 Mn | 44.41 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2024 | 120.00% |
| Dec 31, 2022 | 149.98% |
| Mar 31, 2021 | 18.18% |
| Sep 30, 2017 | 7.07% |
API Access
Purple Innovation Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=PRPL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "PRPL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=PRPL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();