Purple Innovation (PRPL) EBT Margin (2017 - 2026)
Purple Innovation's EBT Margin was -3.27% in Q2 2026, up 13.21 percentage points from -16.48% a year earlier and up 28.62 percentage points from the prior quarter.
Purple Innovation (PRPL) EBT Margin (2017 - 2026) Analysis & Trends
On a trailing twelve-month basis, Purple Innovation's EBT Margin was -10.72% through Jun 30, 2026, up 7.74 percentage points year-over-year; for FY2025, it came in at -10.95%, up 9.15 percentage points from FY2024.
- EBT Margin shows a five-year change of +31.24 percentage points (FY2020 to FY2025).
- In earlier years, EBT Margin was -20.09% in FY2024 (+3.65 pp), -23.74% in FY2023 (-44.75 pp), 21.01% in FY2022 (+20.82 pp) and 0.20% in FY2021 (+42.38 pp).
- Quarterly EBT Margin has moved between -41.83% (Q1 2024) and 101.74% (Q4 2022) over five years.
- Compared with a year earlier, EBT Margin was higher in five of the last eight quarters, with an average year-over-year change of +4.13 percentage points.
- The best year-over-year quarter for EBT Margin over five years was Q4 2022 (a gain of 115.36 percentage points); the worst was Q4 2023 (a drop of 114.44 percentage points).
- Per Business Quant data, PRPL's EBT Margin in the three quarters before Q2 2026 was -31.89% (Q1 2026), -2.25% (Q4 2025) and -9.85% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 25.70 Bn | 23.37 Bn | 860.34 Mn | 9.27% |
| 2 | Somnigroup International | 13.10 Bn | 12.64 Bn | 817.20 Mn | 8.11% |
| 3 | Hni | 3.37 Bn | 2.94 Bn | 647.20 Mn | 4.84% |
| 4 | Newell Brands | 2.27 Bn | 1.42 Bn | 812.00 Mn | 9.78% |
| 5 | Sonos | 2.11 Bn | 1.01 Bn | 189.31 Mn | 9.14% |
| 6 | Whirlpool | 1.99 Bn | -1.49 Bn | 442.00 Mn | 2.73% |
| 7 | Corsair Gaming | 1.46 Bn | 999.46 Mn | 104.29 Mn | 2.90% |
| 8 | Millerknoll | 1.37 Bn | 735.34 Mn | 385.30 Mn | 3.81% |
| 9 | Cricut | 1.34 Bn | 317.37 Mn | 116.41 Mn | 32.19% |
| 10 | Purple Innovation | 10.14 Mn | -94.94 Mn | 44.41 Mn | -3.27% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -3.27% |
| Mar 31, 2026 | -31.89% |
| Dec 31, 2025 | -2.25% |
| Sep 30, 2025 | -9.85% |
| Jun 30, 2025 | -16.48% |
| Mar 31, 2025 | -18.36% |
| Dec 31, 2024 | -6.69% |
| Sep 30, 2024 | -33.09% |
| Jun 30, 2024 | 0.04% |
| Mar 31, 2024 | -41.83% |
| Dec 31, 2023 | -12.70% |
| Sep 30, 2023 | -25.80% |
| Jun 30, 2023 | -34.43% |
| Mar 31, 2023 | -24.34% |
| Dec 31, 2022 | 101.74% |
| Sep 30, 2022 | 1.15% |
| Jun 30, 2022 | -8.73% |
| Mar 31, 2022 | -10.79% |
| Dec 31, 2021 | -13.61% |
| Sep 30, 2021 | -0.21% |
Purple Innovation EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=PRPL&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "PRPL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=PRPL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();