Primo Brands (PRMB) Tax Rate (2024 - 2026)
Primo Brands' (PRMB) quarterly Tax Rate came in at 28.73% in Q2 2026, down 610.0% year-over-year from 5.63% in Q2 2025, and down 13.16% quarter-over-quarter from 33.09% in Q1 2026.
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Analysis
Primo Brands (PRMB) Tax Rate (2024 - 2026) Analysis & Trends
Primo Brands (PRMB) has reported Tax Rate for 3 consecutive years, with 28.73% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Tax Rate fell 610.0% year-over-year to 28.73% in Q2 2026; TTM through Jun 2026 was 39.19%, a 166990.0% decrease from a year earlier, with the FY2025 full-year figure at 44.55%, down 11632.0% from the prior year.
- Tax Rate was 28.73% for Q2 2026 at Primo Brands, down from 33.09% in the prior quarter.
- Over five years, Tax Rate peaked at 39.46% in Q3 2025 and troughed at 19.91% in Q4 2025.
- A 3-year average of 23.51% and a median of 27.25% in 2024 frame the typical range for Tax Rate.
- The widest YoY moves for Tax Rate: up 1370 bps in 2025, down 2873 bps in 2025.
- Over 3 years, Tax Rate stood at 8.83% in 2024, then sank by 326 bps to 19.91% in 2025, then surged by 244 bps to 28.73% in 2026.
- The last three Tax Rate figures came in at 28.73% (Q2 2026), 33.09% (Q1 2026), and 19.91% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Coca Cola | 379.05 Bn | 367.07 Bn | 8.42 Bn | 18.94% |
| 2 | Diageo | 209.58 Bn | 209.63 Bn | - | - |
| 3 | Coca Cola Femsa Sab De Cv | 185.97 Bn | 185.19 Bn | 2.06 Bn | 29.65% |
| 4 | Pepsico | 177.68 Bn | 167.14 Bn | 13.11 Bn | 22.01% |
| 5 | Monster Beverage | 86.02 Bn | 82.60 Bn | 1.42 Bn | 23.91% |
| 6 | Ambev | 46.18 Bn | 42.67 Bn | 2.06 Bn | -19.92% |
| 7 | Coca-Cola Europacific Partners | 44.77 Bn | 44.20 Bn | - | - |
| 8 | Keurig Dr Pepper | 43.22 Bn | 45.90 Bn | 3.07 Bn | 31.15% |
| 9 | Andina Bottling | 28.97 Bn | -301.93 Bn | 698.26 Mn | -32.50% |
| 10 | Primo Brands | 7.16 Bn | 6.80 Bn | 548.70 Mn | 28.73% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 28.73% |
| Mar 31, 2026 | 33.09% |
| Dec 31, 2025 | -19.91% |
| Sep 30, 2025 | 39.46% |
| Jun 30, 2025 | 34.83% |
| Mar 31, 2025 | 33.78% |
| Dec 31, 2024 | 8.83% |
| Sep 30, 2024 | 25.77% |
| Jun 30, 2024 | 25.14% |
| Mar 31, 2024 | 25.39% |
API Access
Primo Brands Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=PRMB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "PRMB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=PRMB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();