Playtika Holding (PLTK) Selling, General & Administrative (2020 - 2026)
Playtika Holding's Selling, General & Administrative was $54.1 million in Q2 2026, up 202.2% from $17.9 million a year earlier but down 62.3% from the prior quarter.
Playtika Holding (PLTK) Selling, General & Administrative (2020 - 2026) Analysis & Trends
On a trailing twelve-month basis, Playtika Holding's Selling, General & Administrative was $733.6 million through Jun 30, 2026, up 191.2% year-over-year; for FY2025, it came in at $619.1 million, up 114.4% from FY2024.
- Selling, General & Administrative shows a five-year compound annual growth rate of 4.3% (FY2020 to FY2025).
- In earlier years, Selling, General & Administrative was $288.7 million in FY2024 (-4.9%), $303.5 million in FY2023 (-8.7%), $332.4 million in FY2022 (+2.8%) and $323.4 million in FY2021 (-35.5%).
- Quarterly Selling, General & Administrative has moved between $17.9 million (Q2 2025) and $444.8 million (Q4 2025) over five years.
- Compared with a year earlier, Selling, General & Administrative has increased for four straight quarters, with growth averaging 83.4% over the last eight quarters.
- The best year-over-year quarter for Selling, General & Administrative over five years was Q4 2025 (growth of 383.5%); the worst was Q2 2025 (a decline of 62.8%).
- Per Business Quant data, PLTK's Selling, General & Administrative in the three quarters before Q2 2026 was $143.5 million (Q1 2026), $444.8 million (Q4 2025) and $91.2 million (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,914.32 Bn | 3,671.85 Bn | 73.85 Bn | 6.46 Bn |
| 2 | Meta Platforms | 1,630.98 Bn | 1,333.50 Bn | 49.47 Bn | 5.61 Bn |
| 3 | Netflix | 277.67 Bn | 238.97 Bn | 6.80 Bn | 466.37 Mn |
| 4 | Alibaba Group Holding | 232.03 Bn | 45.80 Bn | 15.11 Bn | -1.87 Bn |
| 5 | Shopify | 218.57 Bn | 195.75 Bn | 1.71 Bn | 136.00 Mn |
| 6 | Uber Technologies | 138.92 Bn | 110.72 Bn | 6.38 Bn | 935.00 Mn |
| 7 | Booking Holdings | 121.01 Bn | 54.06 Bn | - | 217.00 Mn |
| 8 | Spotify Technology | 120.10 Bn | 77.02 Bn | 1.89 Bn | 165.66 Mn |
| 9 | PDD Holdings | 111.01 Bn | -132.77 Bn | 9.45 Bn | -345.00 Mn |
| 10 | Playtika Holding | 770.72 Mn | -1.91 Bn | 538.20 Mn | 54.10 Mn |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 54.10 Mn |
| Mar 31, 2026 | 143.50 Mn |
| Dec 31, 2025 | 444.80 Mn |
| Sep 30, 2025 | 91.20 Mn |
| Jun 30, 2025 | 17.90 Mn |
| Mar 31, 2025 | 65.20 Mn |
| Dec 31, 2024 | 92.00 Mn |
| Sep 30, 2024 | 76.80 Mn |
| Jun 30, 2024 | 48.10 Mn |
| Mar 31, 2024 | 71.80 Mn |
| Dec 31, 2023 | 77.80 Mn |
| Sep 30, 2023 | 79.60 Mn |
| Jun 30, 2023 | 74.10 Mn |
| Mar 31, 2023 | 72.00 Mn |
| Dec 31, 2022 | 75.90 Mn |
| Sep 30, 2022 | 74.10 Mn |
| Jun 30, 2022 | 105.20 Mn |
| Mar 31, 2022 | 77.20 Mn |
| Dec 31, 2021 | 81.90 Mn |
| Sep 30, 2021 | 69.60 Mn |
Playtika Holding Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=PLTK&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "PLTK", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=PLTK&period=max&api_key=YOUR_API_KEY");
const data = await res.json();