Planet Fitness (PLNT) Goodwill (2014 - 2026)
Planet Fitness' (PLNT) quarterly Goodwill came in at $712.3 million in Q2 2026, down 1.22% on a YoY basis from $721.1 million in Q2 2025, and little changed quarter-over-quarter from $712.3 million in Q1 2026.
Powered by 
Analysis
Planet Fitness (PLNT) Goodwill (2014 - 2026) Analysis & Trends
Planet Fitness (PLNT) has reported Goodwill for 13 consecutive years, with $712.3 million the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill fell 1.22% year-over-year to $712.3 million; the trailing twelve-month figure through Jun 2026 stood at $712.3 million (down 1.22% YoY), and the FY2025 full-year result was $712.4 million, down 1.14% from the prior year.
- Goodwill steadied at $712.3 million in Q2 2026 per PLNT's latest filing, from $712.3 million in the prior quarter.
- Across five years, Goodwill topped out at $721.1 million in Q2 2025 and bottomed at $1.6 million in Q1 2024.
- Historically, Goodwill has averaged $673.3 million across 5 years, with a median of $713.3 million in 2022.
- The sharpest annual moves came in 2024 and 2025: Goodwill slumped 99.78% in 2024, then soared 45754.58% in 2025.
- Over 5 years, Goodwill stood at $702.7 million in 2022, then advanced by 2.11% to $717.5 million in 2023, then advanced by 0.44% to $720.6 million in 2024, then declined by 1.14% to $712.4 million in 2025, then declined by 0.02% to $712.3 million in 2026.
- According to Business Quant data, Goodwill over the past three periods registered $712.3 million, $712.3 million, and $712.4 million for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Las Vegas Sands | 25.40 Bn | 22.34 Bn | 1.81 Bn |
| 2 | DraftKings | 18.89 Bn | 17.90 Bn | 551.45 Mn |
| 3 | Flutter Entertainment | 14.91 Bn | 13.72 Bn | 1.71 Bn |
| 4 | MGM Resorts International | 9.52 Bn | 7.83 Bn | 3.10 Bn |
| 5 | Madison Square Garden Sports | 9.51 Bn | 9.35 Bn | 119.21 Mn |
| 6 | Life Time Group Holdings | 8.86 Bn | 8.63 Bn | 412.26 Mn |
| 7 | Wynn Resorts | 8.42 Bn | 6.11 Bn | 1.14 Bn |
| 8 | Super Group (SGHC) | 6.08 Bn | 5.53 Bn | - |
| 9 | Caesars Entertainment | 6.03 Bn | 5.15 Bn | 2.04 Bn |
| 10 | Planet Fitness | 3.08 Bn | 2.68 Bn | 300.73 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 712.33 Mn |
| Mar 31, 2026 | 712.34 Mn |
| Dec 31, 2025 | 712.45 Mn |
| Sep 30, 2025 | 710.57 Mn |
| Jun 30, 2025 | 721.12 Mn |
| Mar 31, 2025 | 720.83 Mn |
| Dec 31, 2024 | 720.63 Mn |
| Sep 30, 2024 | 719.13 Mn |
| Jun 30, 2024 | 719.06 Mn |
| Mar 31, 2024 | 1.57 Mn |
| Dec 31, 2023 | 717.50 Mn |
| Sep 30, 2023 | 717.50 Mn |
| Jun 30, 2023 | 717.50 Mn |
| Mar 31, 2023 | 702.69 Mn |
| Dec 31, 2022 | 702.69 Mn |
| Sep 30, 2022 | 700.21 Mn |
| Jun 30, 2022 | 714.15 Mn |
| Mar 31, 2022 | 696.30 Mn |
| Dec 31, 2021 | 228.57 Mn |
| Sep 30, 2021 | 227.82 Mn |
API Access
Planet Fitness Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=PLNT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "PLNT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=PLNT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();