Growth Metrics

MediaAlpha (MAX) Return on Invested Capital (2021 - 2025)

MediaAlpha has reported Return on Invested Capital over the past 5 years, most recently at 0.04% for Q4 2025.

  • Quarterly results put Return on Invested Capital at 0.04% for Q4 2025, down 41.0% from a year ago — trailing twelve months through Dec 2025 was 0.04% (down 41.0% YoY), and the annual figure for FY2025 was 0.04%, down 45.0%.
  • Return on Invested Capital for Q4 2025 was 0.04% at MediaAlpha, down from 0.01% in the prior quarter.
  • Over the last five years, Return on Invested Capital for MAX hit a ceiling of 0.36% in Q4 2024 and a floor of 13.51% in Q1 2021.
  • Median Return on Invested Capital over the past 5 years was 0.07% (2022), compared with a mean of 0.94%.
  • Biggest five-year swings in Return on Invested Capital: soared 1345bps in 2022 and later tumbled -144bps in 2023.
  • MediaAlpha's Return on Invested Capital stood at 0.02% in 2021, then tumbled by -6720bps to 1.06% in 2022, then soared by 52bps to 0.51% in 2023, then skyrocketed by 172bps to 0.36% in 2024, then tumbled by -112bps to 0.04% in 2025.
  • The last three reported values for Return on Invested Capital were 0.04% (Q4 2025), 0.01% (Q3 2025), and 0.17% (Q2 2025) per Business Quant data.