MediaAlpha (MAX) Return on Invested Capital (2021 - 2026)
MediaAlpha (MAX) posted quarterly Return on Invested Capital of 0.14% for Q2 2026, down 15.0% year-over-year from 0.17% in Q2 2025, and down 3867.86% quarter-over-quarter from 0.0% in Q1 2026.
MediaAlpha (MAX) Return on Invested Capital (2021 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Return on Invested Capital for 6 consecutive years, with 0.14% the latest figure, recorded in Q2 2026.
- In Q2 2026, Return on Invested Capital fell 15.0% year-over-year to 0.14%; the TTM figure through Jun 2026 stood at 0.14% (down 15.0% YoY), while the FY2025 annual figure was 0.0%, down 4.0% from the prior year.
- Return on Invested Capital retreated to 0.14% in Q2 2026 per MAX's latest filing, from 0.0% in the prior quarter.
- Across five years, Return on Invested Capital topped out at 0.01% in Q1 2025 and bottomed at 0.14% in Q2 2026.
- Historically, Return on Invested Capital has averaged 0.02% across 5 years, with a median of 0.01% in 2022.
- Annual changes were most pronounced in 2024 — Return on Invested Capital grew 4 bps — and 2026, when it decreased 15 bps.
- MediaAlpha's Return on Invested Capital stood at 0.03% in 2022, then jumped by 67 bps to 0.01% in 2023, then soared by 193 bps to 0.01% in 2024, then slumped by 110 bps to 0.0% in 2025, then sank by 14571 bps to 0.14% in 2026.
- Business Quant data shows MAX's Return on Invested Capital at 0.14% in Q2 2026, 0.0% in Q1 2026, and 0.0% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,205.76 Bn | 3,776.73 Bn | 73.85 Bn | - |
| 2 | Meta Platforms | 1,535.63 Bn | 1,445.37 Bn | 49.47 Bn | - |
| 3 | Taboola.com | 1,134.89 Bn | 1,134.76 Bn | 139.48 Mn | - |
| 4 | Baidu | 289.12 Bn | 284.63 Bn | 1.88 Mn | 0.00% |
| 5 | Spotify Technology | 103.02 Bn | 92.78 Bn | 1.75 Bn | 0.01% |
| 6 | Joyy | 77.60 Bn | 76.71 Bn | 205.64 Mn | 0.02% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | - |
| 8 | Nebius | 49.48 Bn | 39.86 Bn | 295.20 Mn | - |
| 9 | 30.46 Bn | 27.68 Bn | 734.60 Mn | - | |
| 10 | MediaAlpha | 704.10 Mn | 680.35 Mn | 45.17 Mn | -0.14% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | -0.14% |
| Mar 31, 2026 | 0.00% |
| Dec 31, 2025 | 0.00% |
| Sep 30, 2025 | 0.00% |
| Jun 30, 2025 | 0.01% |
| Mar 31, 2025 | 0.01% |
| Dec 31, 2024 | 0.01% |
| Sep 30, 2024 | 0.01% |
| Jun 30, 2024 | 0.00% |
| Mar 31, 2024 | -0.01% |
| Dec 31, 2023 | -0.01% |
| Sep 30, 2023 | -0.04% |
| Jun 30, 2023 | -0.03% |
| Mar 31, 2023 | -0.03% |
| Dec 31, 2022 | -0.03% |
| Sep 30, 2022 | -0.01% |
| Jun 30, 2022 | -0.01% |
| Mar 31, 2022 | 0.00% |
| Dec 31, 2021 | 0.00% |
| Sep 30, 2021 | -0.01% |