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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

MediaAlpha (MAX) Return on Invested Capital (2021 - 2025)

MediaAlpha (MAX) has disclosed Return on Invested Capital for 5 consecutive years, with 0.04% as the latest value for Q4 2025.

  • On a quarterly basis, Return on Invested Capital fell 41.0% to 0.04% in Q4 2025 year-over-year; TTM through Dec 2025 was 0.04%, a 41.0% decrease, with the full-year FY2025 number at 0.04%, down 45.0% from a year prior.
  • Return on Invested Capital was 0.04% for Q4 2025 at MediaAlpha, down from 0.01% in the prior quarter.
  • In the past five years, Return on Invested Capital ranged from a high of 2.36% in Q2 2023 to a low of 0.51% in Q4 2023.
  • A 5-year average of 0.34% and a median of 0.02% in 2021 define the central range for Return on Invested Capital.
  • Peak YoY movement for Return on Invested Capital: surged 255bps in 2023, then crashed -243bps in 2024.
  • MediaAlpha's Return on Invested Capital stood at 0.02% in 2021, then skyrocketed by 4679bps to 0.77% in 2022, then tumbled by -166bps to 0.51% in 2023, then surged by 172bps to 0.36% in 2024, then tumbled by -112bps to 0.04% in 2025.
  • Per Business Quant, the three most recent readings for MAX's Return on Invested Capital are 0.04% (Q4 2025), 0.01% (Q3 2025), and 0.17% (Q2 2025).