MediaAlpha (MAX) Net Margin (2019 - 2026)
MediaAlpha's Net Margin was 12.45% in Q2 2026, up 19.89 percentage points from -7.45% a year earlier and up 8.75 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) Net Margin (2019 - 2026) Analysis & Trends
On a trailing twelve-month basis, MediaAlpha's Net Margin was 7.94% through Jun 30, 2026, up 8.55 percentage points year-over-year; for FY2025, it was 2.30%, up 0.38 percentage points from FY2024.
- Net Margin has now increased for three consecutive years, with a five-year change of +3.05 percentage points (FY2020 to FY2025).
- In earlier years, Net Margin was 1.92% in FY2024 (+12.34 pp), -10.41% in FY2023 (+2.15 pp), -12.56% in FY2022 (-11.74 pp) and -0.82% in FY2021 (-0.07 pp).
- The Q2 2026 figure marks the highest quarterly Net Margin in data going back to Q3 2019.
- Compared with a year earlier, Net Margin has increased for four straight quarters, with an average year-over-year change of +6.35 percentage points over the last eight quarters.
- The best year-over-year quarter for Net Margin over five years was Q3 2024 (a gain of 21.76 percentage points); the worst was Q4 2022 (a drop of 20.62 percentage points).
- Per Business Quant data, MAX's Net Margin in the three quarters before Q2 2026 was 3.70% (Q1 2026), 10.79% (Q4 2025) and 4.86% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,142.52 Bn | 3,900.05 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,882.44 Bn | 1,584.96 Bn | 49.47 Bn | 26.07% |
| 3 | Netflix | 292.72 Bn | 252.92 Bn | 6.52 Bn | 27.08% |
| 4 | Alibaba Group Holding | 250.25 Bn | 68.12 Bn | 15.11 Bn | 3.92% |
| 5 | Shopify | 192.03 Bn | 169.21 Bn | 1.71 Bn | 41.92% |
| 6 | Uber Technologies | 141.56 Bn | 113.53 Bn | 6.38 Bn | 16.87% |
| 7 | Booking Holdings | 121.98 Bn | 55.03 Bn | - | 26.52% |
| 8 | PDD Holdings | 110.31 Bn | -141.62 Bn | 9.45 Bn | 24.19% |
| 9 | AppLovin | 102.49 Bn | 92.52 Bn | 1.70 Bn | 65.84% |
| 10 | MediaAlpha | 497.01 Mn | 328.14 Mn | 45.17 Mn | 12.45% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 12.45% |
| Mar 31, 2026 | 3.70% |
| Dec 31, 2025 | 10.79% |
| Sep 30, 2025 | 4.86% |
| Jun 30, 2025 | -7.45% |
| Mar 31, 2025 | -0.74% |
| Dec 31, 2024 | 1.54% |
| Sep 30, 2024 | 3.66% |
| Jun 30, 2024 | 2.03% |
| Mar 31, 2024 | -0.88% |
| Dec 31, 2023 | -2.02% |
| Sep 30, 2023 | -18.11% |
| Jun 30, 2023 | -16.85% |
| Mar 31, 2023 | -9.20% |
| Dec 31, 2022 | -21.74% |
| Sep 30, 2022 | -16.27% |
| Jun 30, 2022 | -8.83% |
| Mar 31, 2022 | -4.96% |
| Dec 31, 2021 | -1.13% |
| Sep 30, 2021 | -2.31% |
API Access
MediaAlpha Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();