MediaAlpha (MAX) Net Margin (2019 - 2026)
MediaAlpha's Net Margin was 6.85% in Q3 2026, up 1.99 percentage points from 4.86% a year earlier but down 5.60 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) Net Margin (2019 - 2026) Analysis & Trends
On a trailing twelve-month basis, MediaAlpha's Net Margin was 8.35% through Sep 30, 2026, up 8.45 percentage points year-over-year; for FY2025, it was 2.30%, up 0.38 percentage points from FY2024.
- Net Margin has now increased for three consecutive years, with a five-year change of +3.05 percentage points (FY2020 to FY2025).
- In earlier years, Net Margin was 1.92% in FY2024 (+12.34 pp), -10.41% in FY2023 (+2.15 pp), -12.56% in FY2022 (-11.74 pp) and -0.82% in FY2021 (-0.07 pp).
- Quarterly Net Margin has moved between -21.74% (Q4 2022) and 12.45% (Q2 2026) over five years.
- Compared with a year earlier, Net Margin has increased for five straight quarters, with an average year-over-year change of +3.87 percentage points over the last eight quarters.
- The best year-over-year quarter for Net Margin over five years was Q3 2024 (a gain of 21.76 percentage points); the worst was Q4 2022 (a drop of 20.62 percentage points).
- Per Business Quant data, MAX's Net Margin in the three quarters before Q3 2026 was 12.45% (Q2 2026), 3.70% (Q1 2026) and 10.79% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 20.51% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 15.26% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 28.46% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | 3.92% |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 12.35% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 3.47% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 65.86% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 10.42% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 30.55% |
| 10 | MediaAlpha | 748.77 Mn | 633.42 Mn | 55.33 Mn | 6.85% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 6.85% |
| Jun 30, 2026 | 12.45% |
| Mar 31, 2026 | 3.70% |
| Dec 31, 2025 | 10.79% |
| Sep 30, 2025 | 4.86% |
| Jun 30, 2025 | -7.45% |
| Mar 31, 2025 | -0.74% |
| Dec 31, 2024 | 1.54% |
| Sep 30, 2024 | 3.66% |
| Jun 30, 2024 | 2.03% |
| Mar 31, 2024 | -0.88% |
| Dec 31, 2023 | -2.02% |
| Sep 30, 2023 | -18.11% |
| Jun 30, 2023 | -16.85% |
| Mar 31, 2023 | -9.20% |
| Dec 31, 2022 | -21.74% |
| Sep 30, 2022 | -16.27% |
| Jun 30, 2022 | -8.83% |
| Mar 31, 2022 | -4.96% |
| Dec 31, 2021 | -1.13% |
API Access
MediaAlpha Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();