Growth Metrics

MediaAlpha (MAX) Free Cash Flow (2019 - 2025)

MediaAlpha has reported Free Cash Flow over the past 7 years, most recently at -$7.5 million for Q4 2025.

  • Quarterly results put Free Cash Flow at -$7.5 million for Q4 2025, down 151.71% from a year ago — trailing twelve months through Dec 2025 was $65.3 million (up 43.05% YoY), and the annual figure for FY2025 was $65.3 million, up 43.05%.
  • Free Cash Flow for Q4 2025 was -$7.5 million at MediaAlpha, down from $23.6 million in the prior quarter.
  • Over the last five years, Free Cash Flow for MAX hit a ceiling of $25.5 million in Q2 2025 and a floor of -$9.4 million in Q1 2021.
  • Median Free Cash Flow over the past 5 years was $10.0 million (2022), compared with a mean of $9.4 million.
  • Peak annual rise in Free Cash Flow hit 19440.62% in 2021, while the deepest fall reached 229.57% in 2021.
  • MediaAlpha's Free Cash Flow stood at $21.9 million in 2021, then crashed by 130.58% to -$6.7 million in 2022, then surged by 179.0% to $5.3 million in 2023, then soared by 174.23% to $14.5 million in 2024, then tumbled by 151.71% to -$7.5 million in 2025.
  • The last three reported values for Free Cash Flow were -$7.5 million (Q4 2025), $23.6 million (Q3 2025), and $25.5 million (Q2 2025) per Business Quant data.