MediaAlpha (MAX) FCF Payout Ratio (2019 - 2026)

MediaAlpha (MAX) posted quarterly FCF Payout Ratio of 0.12 for Q2 2026, up 364.8% year-over-year from 0.03 in Q2 2025, and up 138.92% quarter-over-quarter from 0.32 in Q1 2026.

MediaAlpha (MAX) FCF Payout Ratio (2019 - 2026) Analysis & Trends

MediaAlpha (MAX) has reported FCF Payout Ratio for 8 consecutive years, with 0.12 the latest figure, recorded in Q2 2026.

  • In Q2 2026, FCF Payout Ratio rose 364.8% year-over-year to 0.12; the TTM figure through Jun 2026 stood at 0.11 (up 688.87% YoY), while the FY2025 annual figure was 0.02, down 28.49% from the prior year.
  • FCF Payout Ratio improved to 0.12 in Q2 2026 per MAX's latest filing, from 0.32 in the prior quarter.
  • Across five years, FCF Payout Ratio topped out at 0.24 in Q4 2023 and bottomed at 0.32 in Q1 2026.
  • Historically, FCF Payout Ratio has averaged 0.0 across 5 years, with a median of 0.02 in 2022.
  • Annual changes were most pronounced in 2023 — FCF Payout Ratio soared 460.35% — and 2026, when it tumbled 7124.64%.
  • MediaAlpha's FCF Payout Ratio stood at 0.23 in 2022, then soared by 204.78% to 0.24 in 2023, then sank by 96.83% to 0.01 in 2024, then tumbled by 812.63% to 0.05 in 2025, then soared by 326.5% to 0.12 in 2026.
  • Business Quant data shows MAX's FCF Payout Ratio at 0.12 in Q2 2026, 0.32 in Q1 2026, and 0.05 in Q4 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) FCF Cover (Qtr)
1 Alphabet 4,165.61 Bn 3,736.57 Bn 73.85 Bn -0.22
2 Meta Platforms 1,523.46 Bn 1,433.20 Bn 49.47 Bn 0.77
3 Taboola.com 1,141.85 Bn 1,141.71 Bn 139.48 Mn -
4 Baidu 288.34 Bn 283.85 Bn 1.88 Mn -
5 Spotify Technology 103.44 Bn 93.20 Bn 1.75 Bn -
6 Joyy 77.39 Bn 76.50 Bn 205.64 Mn -
7 BILI Social International 60.58 Bn 60.58 Bn 405,933.00 -
8 Nebius 50.20 Bn 40.57 Bn 295.20 Mn 1.97
9 Reddit 30.00 Bn 27.22 Bn 734.60 Mn -
10 MediaAlpha 703.02 Mn 679.28 Mn 45.17 Mn 0.12

Historic Data

Download Data
DateValue
Jun 30, 2026 0.12
Mar 31, 2026 -0.32
Dec 31, 2025 -0.05
Sep 30, 2025 0.00
Jun 30, 2025 0.03
Mar 31, 2025 0.00
Dec 31, 2024 0.01
Sep 30, 2024 0.01
Jun 30, 2024 0.04
Mar 31, 2024 0.07
Dec 31, 2023 0.24
Sep 30, 2023 -0.19
Jun 30, 2023 0.05
Mar 31, 2023 0.09
Dec 31, 2022 -0.23
Jun 30, 2022 0.04
Mar 31, 2022 0.02
Sep 30, 2021 0.02
Jun 30, 2021 0.03
Dec 31, 2020 0.02