MediaAlpha (MAX) EBIT (2019 - 2026)
MediaAlpha (MAX) posted quarterly EBIT of $20.0 million for Q2 2026, up 199.6% year-over-year from $6.7 million in Q2 2025, and down 10.78% quarter-over-quarter from $22.4 million in Q1 2026.
MediaAlpha (MAX) EBIT (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported EBIT for 8 consecutive years, with $20.0 million the latest figure, recorded in Q2 2026.
- In Q2 2026, EBIT rose 199.6% year-over-year to $20.0 million; the TTM figure through Jun 2026 stood at $84.4 million (up 505.58% YoY), while the FY2025 annual figure was $22.1 million, down 48.23% from the prior year.
- EBIT declined to $20.0 million in Q2 2026 per MAX's latest filing, from $22.4 million in the prior quarter.
- Across five years, EBIT topped out at $22.4 million in Q1 2026 and bottomed at -$20.0 million in Q2 2025.
- Historically, EBIT has averaged $1.8 million across 5 years, with a median of $281000.0 in 2023.
- Annual changes were most pronounced in 2022 — EBIT tumbled 16169.23% — and 2026, when it soared 19187.93%.
- MediaAlpha's EBIT stood at -$6.5 million in 2022, then jumped by 106.82% to $446000.0 in 2023, then jumped by 3992.38% to $18.3 million in 2024, then climbed by 22.25% to $22.3 million in 2025, then fell by 10.54% to $20.0 million in 2026.
- Business Quant data shows MAX's EBIT at $20.0 million in Q2 2026, $22.4 million in Q1 2026, and $22.3 million in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,174.14 Bn | 3,745.10 Bn | 73.85 Bn | 40.77 Bn |
| 2 | Meta Platforms | 1,527.63 Bn | 1,437.37 Bn | 49.47 Bn | 18.78 Bn |
| 3 | Taboola.com | 1,144.63 Bn | 1,144.50 Bn | 139.48 Mn | 7.26 Mn |
| 4 | Baidu | 288.75 Bn | 284.26 Bn | 1.88 Mn | 493.17 Mn |
| 5 | Spotify Technology | 103.22 Bn | 92.98 Bn | 1.75 Bn | 1.24 Bn |
| 6 | Joyy | 77.46 Bn | 76.57 Bn | 205.64 Mn | 18.27 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 102,075.00 |
| 8 | Nebius | 49.36 Bn | 39.73 Bn | 295.20 Mn | -128.00 Mn |
| 9 | 30.24 Bn | 27.45 Bn | 734.60 Mn | 231.72 Mn | |
| 10 | MediaAlpha | 703.02 Mn | 679.28 Mn | 45.17 Mn | 19.96 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 19.96 Mn |
| Mar 31, 2026 | 22.37 Mn |
| Dec 31, 2025 | 22.31 Mn |
| Sep 30, 2025 | 19.73 Mn |
| Jun 30, 2025 | -20.04 Mn |
| Mar 31, 2025 | 116,000.00 |
| Dec 31, 2024 | 18.25 Mn |
| Sep 30, 2024 | 15.61 Mn |
| Jun 30, 2024 | 6.49 Mn |
| Mar 31, 2024 | 2.37 Mn |
| Dec 31, 2023 | 446,000.00 |
| Sep 30, 2023 | -14.75 Mn |
| Jun 30, 2023 | -16.07 Mn |
| Mar 31, 2023 | -9.55 Mn |
| Dec 31, 2022 | -6.54 Mn |
| Sep 30, 2022 | -10.58 Mn |
| Jun 30, 2022 | -10.41 Mn |
| Mar 31, 2022 | -7.87 Mn |
| Dec 31, 2021 | -1.63 Mn |
| Sep 30, 2021 | -65,000.00 |