Marriott International (MAR) Intangibles (2009 - 2026)
Marriott International (MAR) recorded Intangibles of $10.47 billion in Q2 2026, up 6.8% from $9.8 billion a year earlier and up 1.0% from the prior quarter.
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Analysis
Marriott International (MAR) Intangibles (2009 - 2026) Analysis & Trends
At the end of FY2025, Marriott International reported Intangibles of $10.34 billion, up 8.9% from FY2024.
- Annual Intangibles has increased for three straight years, with a five-year compound annual growth rate of 2.8% (FY2020 to FY2025).
- Across earlier years, Intangibles came in at $9.49 billion in FY2024 (+3.2%), $9.19 billion in FY2023 (+5.1%), $8.75 billion in FY2022 (-2.0%) and $8.93 billion in FY2021 (-0.7%).
- The Q2 2026 figure is the highest quarterly Intangibles in data going back to Q4 2009.
- On a year-over-year basis, Intangibles has increased for 13 consecutive quarters, with growth averaging 6.2% over the last eight quarters.
- Peak year-over-year performance for Intangibles in the last five years was growth of 8.9% in Q4 2025, against a decline of 3.3% in Q3 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at $10.37 billion (Q1 2026), $10.34 billion (Q4 2025) and $10.2 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 106.67 Bn | 104.71 Bn | 1.55 Bn | 10.47 Bn |
| 2 | Hilton Worldwide Holdings | 82.27 Bn | 78.73 Bn | 3.08 Bn | 5.01 Bn |
| 3 | Royal Caribbean Cruises | 77.35 Bn | 74.71 Bn | 2.29 Bn | - |
| 4 | Viking Holdings | 38.46 Bn | 23.59 Bn | 996.62 Mn | - |
| 5 | Carnival | 37.17 Bn | 30.35 Bn | - | 1.18 Bn |
| 6 | Intercontinental Hotels | 26.45 Bn | 22.41 Bn | - | - |
| 7 | Trip.com | 25.85 Bn | -19.15 Bn | 1.84 Bn | 1.91 Bn |
| 8 | Hyatt Hotels | 16.89 Bn | 14.05 Bn | 388.00 Mn | 2.12 Bn |
| 9 | H World | 14.07 Bn | 5.48 Bn | 453.94 Mn | 711.00 Mn |
| 10 | Norwegian Cruise Line Holdings | 7.16 Bn | 6.38 Bn | 1.05 Bn | 500.53 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.47 Bn |
| Mar 31, 2026 | 10.37 Bn |
| Dec 31, 2025 | 10.34 Bn |
| Sep 30, 2025 | 10.20 Bn |
| Jun 30, 2025 | 9.80 Bn |
| Mar 31, 2025 | 9.62 Bn |
| Dec 31, 2024 | 9.49 Bn |
| Sep 30, 2024 | 9.50 Bn |
| Jun 30, 2024 | 9.26 Bn |
| Mar 31, 2024 | 9.25 Bn |
| Dec 31, 2023 | 9.19 Bn |
| Sep 30, 2023 | 8.99 Bn |
| Jun 30, 2023 | 9.00 Bn |
| Mar 31, 2023 | 8.83 Bn |
| Dec 31, 2022 | 8.75 Bn |
| Sep 30, 2022 | 8.61 Bn |
| Jun 30, 2022 | 8.75 Bn |
| Mar 31, 2022 | 8.89 Bn |
| Dec 31, 2021 | 8.93 Bn |
| Sep 30, 2021 | 8.90 Bn |
API Access
Marriott International Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=MAR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "MAR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=MAR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();