Marriott International (MAR) Intangibles (2009 - 2026)
Marriott International (MAR) recorded quarterly Intangibles of $4.2 billion in Q1 2026, up 1.45% on a QoQ basis from $4.1 billion in Q4 2025, and up 9.8% year-over-year from $3.8 billion in Q1 2025.
Marriott International (MAR) Intangibles (2009 - 2026) Analysis & Trends
Marriott International has disclosed Intangibles across 18 years of filings, most recently posting $4.2 billion for Q1 2026.
- Quarterly Intangibles rose 9.8% year-over-year to $4.2 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $4.2 billion (up 9.8% YoY) and the FY2025 annual result came in at $4.1 billion, down 56.48% from the prior year.
- Intangibles rose to $4.2 billion in Q1 2026, from $4.1 billion in the prior quarter.
- Over five years, Intangibles peaked at $9.5 billion in Q4 2024 and troughed at $2.9 billion in Q3 2022.
- A 5-year average of $5.7 billion and a median of $5.9 billion in 2024 frame the typical range for Intangibles.
- Annual changes were most pronounced in 2022 — Intangibles jumped 98.24% — and 2025, when it tumbled 56.48%.
- Tracing MAR's Intangibles over 5 years: stood at $8.7 billion in 2022, then climbed by 5.06% to $9.2 billion in 2023, then rose by 3.24% to $9.5 billion in 2024, then slumped by 56.48% to $4.1 billion in 2025, then gained by 1.45% to $4.2 billion in 2026.
- Business Quant data shows MAR's Intangibles at $4.2 billion in Q1 2026, $4.1 billion in Q4 2025, and $4.0 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 106.28 Bn | 105.82 Bn | 6.38 Bn | 4.19 Bn |
| 2 | Hilton Worldwide Holdings | 80.50 Bn | 79.97 Bn | - | 5.01 Bn |
| 3 | Intercontinental Hotels | 26.35 Bn | 25.21 Bn | - | 1.16 Bn |
| 4 | Hyatt Hotels | 18.67 Bn | 18.32 Bn | 1.75 Bn | 2.16 Bn |
| 5 | Wyndham Hotels & Resorts | 6.42 Bn | 6.34 Bn | 302.00 Mn | 275.00 Mn |
| 6 | Choice Hotels International | 5.30 Bn | 5.26 Bn | 316.92 Mn | 1.10 Bn |
| 7 | Atour Lifestyle Holdings | 2.06 Bn | -359.74 Bn | 241.80 Mn | 606.00 Mn |
| 8 | Civeo | 370.36 Mn | 353.81 Mn | 40.16 Mn | 68.23 Mn |
| 9 | GreenTree Hospitality | 5.49 Mn | -227.74 Mn | 26.57 Mn | 14.78 Mn |
| 10 | H World | 1,693.88 | -1.44 Bn | 824.36 Mn | 710.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 4.19 Bn |
| Dec 31, 2025 | 4.13 Bn |
| Sep 30, 2025 | 4.02 Bn |
| Jun 30, 2025 | 5.91 Bn |
| Mar 31, 2025 | 3.82 Bn |
| Dec 31, 2024 | 9.49 Bn |
| Sep 30, 2024 | 5.90 Bn |
| Jun 30, 2024 | 5.82 Bn |
| Mar 31, 2024 | 5.85 Bn |
| Dec 31, 2023 | 9.19 Bn |
| Sep 30, 2023 | 3.16 Bn |
| Jun 30, 2023 | 5.88 Bn |
| Mar 31, 2023 | 5.84 Bn |
| Dec 31, 2022 | 8.75 Bn |
| Sep 30, 2022 | 2.88 Bn |
| Jun 30, 2022 | 5.85 Bn |
| Mar 31, 2022 | 5.97 Bn |
| Dec 31, 2021 | 8.93 Bn |
| Sep 30, 2021 | 2.92 Bn |
| Jun 30, 2021 | 2.95 Bn |