KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Intangibles (2016 - 2025)

Marriott International's Intangibles history spans 17 years, with the latest figure at $10.3 billion for Q4 2025.

  • For the quarter ending Q4 2025, Intangibles rose 8.94% year-over-year to $10.3 billion, compared with a TTM value of $10.3 billion through Dec 2025, up 8.94%, and an annual FY2025 reading of $10.3 billion, up 8.94% over the prior year.
  • Intangibles for Q4 2025 was $10.3 billion at Marriott International, up from $6.2 billion in the prior quarter.
  • The five-year high for Intangibles was $10.3 billion in Q4 2025, with the low at $2.9 billion in Q3 2022.
  • Average Intangibles over 5 years is $6.0 billion, with a median of $5.9 billion recorded in 2023.
  • Year-over-year, Intangibles surged 129.84% in 2021 and then tumbled 51.9% in 2022.
  • Tracing MAR's Intangibles over 5 years: stood at $8.9 billion in 2021, then dropped by 2.01% to $8.7 billion in 2022, then rose by 5.06% to $9.2 billion in 2023, then rose by 3.24% to $9.5 billion in 2024, then rose by 8.94% to $10.3 billion in 2025.
  • Per Business Quant, the three most recent readings for MAR's Intangibles are $10.3 billion (Q4 2025), $6.2 billion (Q3 2025), and $5.9 billion (Q2 2025).