KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Intangibles (2009 - 2026)

Marriott International (MAR) reported Intangibles of $4.2 billion for Q1 2026, up 9.8% year-on-year from $3.8 billion in Q1 2025, and up 1.45% quarter-over-quarter from $4.1 billion in Q4 2025.

Marriott International (MAR) has 18 years of Intangibles data on file, last reported at $4.2 billion in Q1 2026.

  • For the quarter ending Q1 2026, Intangibles rose 9.8% year-over-year to $4.2 billion; the trailing twelve-month figure through Mar 2026 stood at $4.2 billion (up 9.8% YoY), and the FY2025 full-year result was $4.1 billion, down 56.48% from the prior year.
  • Intangibles for Q1 2026 stood at $4.2 billion, up from $4.1 billion in the prior quarter.
  • Across five years, Intangibles topped out at $9.5 billion in Q4 2024 and bottomed at $2.9 billion in Q3 2022.
  • A 5-year average of $5.7 billion and a median of $5.9 billion in 2024 frame the typical range for Intangibles.
  • Across the five-year window, Intangibles jumped 98.24% in 2022 and sank 56.48% in 2025, its largest moves.
  • Tracing MAR's Intangibles over 5 years: stood at $8.7 billion in 2022, then grew by 5.06% to $9.2 billion in 2023, then gained by 3.24% to $9.5 billion in 2024, then sank by 56.48% to $4.1 billion in 2025, then advanced by 1.45% to $4.2 billion in 2026.
  • According to Business Quant data, Intangibles over the past three periods registered $4.2 billion, $4.1 billion, and $4.0 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Marriott International 98.23 Bn 97.78 Bn 6.38 Bn 4.19 Bn
2 Hilton Worldwide Holdings 73.53 Bn 72.99 Bn - 5.01 Bn
3 Intercontinental Hotels 23.64 Bn 22.51 Bn - 1.16 Bn
4 Hyatt Hotels 16.45 Bn 16.11 Bn 1.75 Bn 2.16 Bn
5 Wyndham Hotels & Resorts 5.97 Bn 5.89 Bn 302.00 Mn 275.00 Mn
6 Choice Hotels International 5.17 Bn 5.13 Bn 316.92 Mn 1.10 Bn
7 Civeo 373.70 Mn 357.15 Mn 40.16 Mn 68.23 Mn
8 GreenTree Hospitality 5.49 Mn -227.74 Mn 30.29 Mn 14.78 Mn
9 Atour Lifestyle Holdings 1.18 Mn -299.91 Bn 241.80 Mn 606.00 Mn
10 H World 1,745.92 -1.44 Bn 824.36 Mn 710.00 Mn

Historic Data

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DateValue
Mar 31, 2026 4.19 Bn
Dec 31, 2025 4.13 Bn
Sep 30, 2025 4.02 Bn
Jun 30, 2025 5.91 Bn
Mar 31, 2025 3.82 Bn
Dec 31, 2024 9.49 Bn
Sep 30, 2024 5.90 Bn
Jun 30, 2024 5.82 Bn
Mar 31, 2024 5.85 Bn
Dec 31, 2023 9.19 Bn
Sep 30, 2023 3.16 Bn
Jun 30, 2023 5.88 Bn
Mar 31, 2023 5.84 Bn
Dec 31, 2022 8.75 Bn
Sep 30, 2022 2.88 Bn
Jun 30, 2022 5.85 Bn
Mar 31, 2022 5.97 Bn
Dec 31, 2021 8.93 Bn
Sep 30, 2021 2.92 Bn
Jun 30, 2021 2.95 Bn
Mar 31, 2021 6.01 Bn
Dec 31, 2020 8.99 Bn
Sep 30, 2020 2.61 Bn
Jun 30, 2020 2.62 Bn
Mar 31, 2020 5.84 Bn
Dec 31, 2019 8.64 Bn
Sep 30, 2019 5.91 Bn
Jun 30, 2019 2.65 Bn
Mar 31, 2019 2.64 Bn
Dec 31, 2018 8.38 Bn
Sep 30, 2018 5.81 Bn
Jun 30, 2018 2.60 Bn
Mar 31, 2018 5.97 Bn
Dec 31, 2017 8.54 Bn
Sep 30, 2017 5.90 Bn
Jun 30, 2017 5.91 Bn
Mar 31, 2017 6.58 Bn
Dec 31, 2016 9.27 Bn
Sep 30, 2016 6.61 Bn
Jun 30, 2016 1.47 Bn
Mar 31, 2016 1.47 Bn
Dec 31, 2015 1.45 Bn
Sep 30, 2015 1.45 Bn
Jun 30, 2015 1.45 Bn
Mar 31, 2015 1.40 Bn
Dec 31, 2014 1.35 Bn
Sep 30, 2014 1.34 Bn
Jun 30, 2014 1.33 Bn
Mar 31, 2014 1.13 Bn
Dec 31, 2013 1.13 Bn
Sep 30, 2013 1.12 Bn
Jun 30, 2013 1.12 Bn
Mar 31, 2013 1.12 Bn
Dec 28, 2012 1.12 Bn
Sep 7, 2012 898.00 Mn
Jun 15, 2012 846.00 Mn
Mar 23, 2012 852.00 Mn
Dec 30, 2011 846.00 Mn
Sep 9, 2011 841.00 Mn
Jun 17, 2011 844.00 Mn
Mar 25, 2011 802.00 Mn
Dec 31, 2010 768.00 Mn
Sep 10, 2010 748.00 Mn
Jun 18, 2010 735.00 Mn
Mar 26, 2010 743.00 Mn
Jan 1, 2010 731.00 Mn
Sep 11, 2009 734.00 Mn
Jun 19, 2009 716.00 Mn
Jan 2, 2009 710.00 Mn