Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)
Marriott International's (MAR) quarterly Goodwill & Intangibles came in at $19.3 billion in Q2 2026, up 3.47% on a YoY basis from $18.7 billion in Q2 2025, and up 0.54% quarter-over-quarter from $19.2 billion in Q1 2026.
Analysis
Marriott International (MAR) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
Marriott International (MAR) has reported Goodwill & Intangibles for 18 consecutive years, with $19.3 billion the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill & Intangibles rose 3.47% year-over-year to $19.3 billion; the trailing twelve-month figure through Jun 2026 stood at $19.3 billion (up 3.47% YoY), and the FY2025 full-year result was $19.2 billion, up 5.62% from the prior year.
- Goodwill & Intangibles grew to $19.3 billion in Q2 2026 per MAR's latest filing, from $19.2 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $19.3 billion in Q2 2026 and bottomed at $17.4 billion in Q3 2022.
- Historically, Goodwill & Intangibles has averaged $18.3 billion across 5 years, with a median of $18.1 billion in 2023.
- The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles declined 3.42% in 2022, then climbed 5.62% in 2025.
- Over 5 years, Goodwill & Intangibles stood at $17.6 billion in 2022, then advanced by 2.59% to $18.1 billion in 2023, then gained by 0.79% to $18.2 billion in 2024, then advanced by 5.62% to $19.2 billion in 2025, then rose by 0.51% to $19.3 billion in 2026.
- According to Business Quant data, Goodwill & Intangibles over the past three periods registered $19.3 billion, $19.2 billion, and $19.2 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 87.75 Bn | 87.29 Bn | 1.97 Bn |
| 2 | Hilton Worldwide Holdings | 70.18 Bn | 69.20 Bn | 3.08 Bn |
| 3 | Hyatt Hotels | 15.65 Bn | 15.36 Bn | 809.00 Mn |
| 4 | H World | 14.06 Bn | 11.97 Bn | 453.94 Mn |
| 5 | Atour Lifestyle Holdings | 8.60 Bn | 7.76 Bn | 511.83 Mn |
| 6 | Wyndham Hotels & Resorts | 5.33 Bn | 5.26 Bn | 349.00 Mn |
| 7 | Choice Hotels International | 4.55 Bn | 4.50 Bn | 243.10 Mn |
| 8 | Hotel101 Global Holdings | 1.22 Bn | 1.20 Bn | - |
| 9 | Studio City International Holdings | 329.33 Mn | 206.54 Mn | 144.08 Mn |
| 10 | GreenTree Hospitality | 113.35 Mn | 117.86 Mn | 34.50 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 19.34 Bn |
| Mar 31, 2026 | 19.24 Bn |
| Dec 31, 2025 | 19.24 Bn |
| Sep 30, 2025 | 19.09 Bn |
| Jun 30, 2025 | 18.69 Bn |
| Mar 31, 2025 | 18.40 Bn |
| Dec 31, 2024 | 18.22 Bn |
| Sep 30, 2024 | 18.39 Bn |
| Jun 30, 2024 | 18.05 Bn |
| Mar 31, 2024 | 18.07 Bn |
| Dec 31, 2023 | 18.08 Bn |
| Sep 30, 2023 | 17.79 Bn |
| Jun 30, 2023 | 17.85 Bn |
| Mar 31, 2023 | 17.74 Bn |
| Dec 31, 2022 | 17.62 Bn |
| Sep 30, 2022 | 17.37 Bn |
| Jun 30, 2022 | 17.67 Bn |
| Mar 31, 2022 | 17.96 Bn |
| Dec 31, 2021 | 18.00 Bn |
| Sep 30, 2021 | 17.99 Bn |