KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)

Marriott International (MAR) reported Goodwill & Intangibles of $19.2 billion for Q1 2026, up 4.58% year-on-year from $18.4 billion in Q1 2025, and little changed quarter-over-quarter from $19.2 billion in Q4 2025.

Marriott International (MAR) has 18 years of Goodwill & Intangibles data on file, last reported at $19.2 billion in Q1 2026.

  • For the quarter ending Q1 2026, Goodwill & Intangibles rose 4.58% year-over-year to $19.2 billion; the trailing twelve-month figure through Mar 2026 stood at $19.2 billion (up 4.58% YoY), and the FY2025 full-year result was $19.2 billion, up 5.62% from the prior year.
  • Goodwill & Intangibles for Q1 2026 stood at $19.2 billion, roughly flat from $19.2 billion in the prior quarter.
  • Across five years, Goodwill & Intangibles topped out at $19.2 billion in Q4 2025 and bottomed at $17.4 billion in Q3 2022.
  • A 5-year average of $18.2 billion and a median of $18.1 billion in 2024 frame the typical range for Goodwill & Intangibles.
  • Across the five-year window, Goodwill & Intangibles dropped 3.42% in 2022 and advanced 5.62% in 2025, its largest moves.
  • Tracing MAR's Goodwill & Intangibles over 5 years: stood at $17.6 billion in 2022, then climbed by 2.59% to $18.1 billion in 2023, then advanced by 0.79% to $18.2 billion in 2024, then climbed by 5.62% to $19.2 billion in 2025, then declined by 0.03% to $19.2 billion in 2026.
  • According to Business Quant data, Goodwill & Intangibles over the past three periods registered $19.2 billion, $19.2 billion, and $19.1 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Marriott International 98.23 Bn 97.78 Bn 6.38 Bn
2 Hilton Worldwide Holdings 73.53 Bn 72.99 Bn -
3 Intercontinental Hotels 23.64 Bn 22.51 Bn -
4 Hyatt Hotels 16.45 Bn 16.11 Bn 1.75 Bn
5 Wyndham Hotels & Resorts 5.97 Bn 5.89 Bn 302.00 Mn
6 Choice Hotels International 5.17 Bn 5.13 Bn 316.92 Mn
7 Civeo 373.70 Mn 357.15 Mn 40.16 Mn
8 GreenTree Hospitality 5.49 Mn -227.74 Mn 30.29 Mn
9 Atour Lifestyle Holdings 1.18 Mn -299.91 Bn 241.80 Mn
10 H World 1,745.92 -1.44 Bn 824.36 Mn

Historic Data

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DateValue
Mar 31, 2026 19.24 Bn
Dec 31, 2025 19.24 Bn
Sep 30, 2025 19.09 Bn
Jun 30, 2025 18.69 Bn
Mar 31, 2025 18.40 Bn
Dec 31, 2024 18.22 Bn
Sep 30, 2024 18.39 Bn
Jun 30, 2024 18.05 Bn
Mar 31, 2024 18.07 Bn
Dec 31, 2023 18.08 Bn
Sep 30, 2023 17.79 Bn
Jun 30, 2023 17.85 Bn
Mar 31, 2023 17.74 Bn
Dec 31, 2022 17.62 Bn
Sep 30, 2022 17.37 Bn
Jun 30, 2022 17.67 Bn
Mar 31, 2022 17.96 Bn
Dec 31, 2021 18.00 Bn
Sep 30, 2021 17.99 Bn
Jun 30, 2021 18.13 Bn
Mar 31, 2021 18.04 Bn
Dec 31, 2020 18.16 Bn
Sep 30, 2020 17.59 Bn
Jun 30, 2020 17.47 Bn
Mar 31, 2020 17.39 Bn
Dec 31, 2019 17.69 Bn
Sep 30, 2019 17.54 Bn
Jun 30, 2019 17.68 Bn
Mar 31, 2019 17.66 Bn
Dec 31, 2018 17.42 Bn
Sep 30, 2018 17.47 Bn
Jun 30, 2018 17.54 Bn
Mar 31, 2018 17.86 Bn
Dec 31, 2017 17.75 Bn
Sep 30, 2017 17.94 Bn
Jun 30, 2017 17.35 Bn
Mar 31, 2017 17.13 Bn
Dec 31, 2016 16.87 Bn
Sep 30, 2016 17.22 Bn
Jun 30, 2016 2.42 Bn
Mar 31, 2016 2.41 Bn
Dec 31, 2015 2.39 Bn
Sep 30, 2015 2.42 Bn
Jun 30, 2015 2.41 Bn
Mar 31, 2015 2.29 Bn
Dec 31, 2014 2.25 Bn
Sep 30, 2014 2.24 Bn
Jun 30, 2014 2.23 Bn
Mar 31, 2014 2.00 Bn
Dec 31, 2013 2.01 Bn
Sep 30, 2013 1.99 Bn
Jun 30, 2013 1.99 Bn
Mar 31, 2013 1.99 Bn
Dec 28, 2012 1.99 Bn
Sep 7, 2012 1.77 Bn
Jun 15, 2012 1.72 Bn
Mar 23, 2012 1.73 Bn
Dec 30, 2011 1.72 Bn
Sep 9, 2011 1.72 Bn
Jun 17, 2011 1.72 Bn
Mar 25, 2011 1.68 Bn
Dec 31, 2010 1.64 Bn
Sep 10, 2010 1.62 Bn
Jun 18, 2010 1.61 Bn
Mar 26, 2010 1.62 Bn
Jan 1, 2010 1.61 Bn
Sep 11, 2009 1.61 Bn
Jun 19, 2009 1.59 Bn
Jan 2, 2009 1.59 Bn