Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)
Marriott International (MAR) reported Goodwill & Intangibles of $19.34 billion for Q2 2026, up 3.5% from $18.69 billion a year earlier and up 0.5% from the prior quarter.
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Analysis
Marriott International (MAR) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
At the end of FY2025, Marriott International posted Goodwill & Intangibles of $19.24 billion, up 5.6% from FY2024.
- Goodwill & Intangibles has increased for three consecutive years, with a five-year compound annual growth rate of 1.2% (FY2020 to FY2025).
- By year, Goodwill & Intangibles came in at $18.22 billion in FY2024 (+0.8%), $18.08 billion in FY2023 (+2.6%), $17.62 billion in FY2022 (-2.1%) and $18 billion in FY2021 (-0.9%).
- The Q2 2026 figure ranks as the highest quarterly Goodwill & Intangibles in data going back to Q4 2009.
- Year over year, Goodwill & Intangibles has now increased in each of the last 13 quarters, with growth averaging 3.4% over the last eight quarters.
- The high point for year-over-year Goodwill & Intangibles in five years was Q4 2025 (growth of 5.6%); the low point was Q3 2022 (a decline of 3.4%).
- Per Business Quant data, the three quarters before Q2 2026 came in at $19.24 billion (Q1 2026), $19.24 billion (Q4 2025) and $19.09 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 92.52 Bn | 90.57 Bn | 1.55 Bn |
| 2 | Royal Caribbean Cruises | 72.24 Bn | 69.82 Bn | 2.29 Bn |
| 3 | Hilton Worldwide Holdings | 71.21 Bn | 67.69 Bn | 3.08 Bn |
| 4 | Viking Holdings | 35.26 Bn | 20.39 Bn | 996.62 Mn |
| 5 | Carnival | 33.74 Bn | 26.94 Bn | - |
| 6 | Intercontinental Hotels | 26.60 Bn | 22.16 Bn | - |
| 7 | Trip.com | 25.18 Bn | -20.37 Bn | 1.84 Bn |
| 8 | Hyatt Hotels | 15.18 Bn | 12.66 Bn | 388.00 Mn |
| 9 | H World | 12.91 Bn | 3.84 Bn | - |
| 10 | Atour Lifestyle Holdings | 8.08 Bn | 4.78 Bn | 493.22 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 19.34 Bn |
| Mar 31, 2026 | 19.24 Bn |
| Dec 31, 2025 | 19.24 Bn |
| Sep 30, 2025 | 19.09 Bn |
| Jun 30, 2025 | 18.69 Bn |
| Mar 31, 2025 | 18.40 Bn |
| Dec 31, 2024 | 18.22 Bn |
| Sep 30, 2024 | 18.39 Bn |
| Jun 30, 2024 | 18.05 Bn |
| Mar 31, 2024 | 18.07 Bn |
| Dec 31, 2023 | 18.08 Bn |
| Sep 30, 2023 | 17.79 Bn |
| Jun 30, 2023 | 17.85 Bn |
| Mar 31, 2023 | 17.74 Bn |
| Dec 31, 2022 | 17.62 Bn |
| Sep 30, 2022 | 17.37 Bn |
| Jun 30, 2022 | 17.67 Bn |
| Mar 31, 2022 | 17.96 Bn |
| Dec 31, 2021 | 18.00 Bn |
| Sep 30, 2021 | 17.99 Bn |
API Access
Marriott International Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=MAR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "MAR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=MAR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();