KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Goodwill & Intangibles (2016 - 2025)

Marriott International's Goodwill & Intangibles history spans 17 years, with the latest figure at $19.2 billion for Q4 2025.

  • For the quarter ending Q4 2025, Goodwill & Intangibles rose 5.62% year-over-year to $19.2 billion, compared with a TTM value of $19.2 billion through Dec 2025, up 5.62%, and an annual FY2025 reading of $19.2 billion, up 5.62% over the prior year.
  • Goodwill & Intangibles for Q4 2025 was $19.2 billion at Marriott International, up from $19.1 billion in the prior quarter.
  • The five-year high for Goodwill & Intangibles was $19.2 billion in Q4 2025, with the low at $17.4 billion in Q3 2022.
  • Average Goodwill & Intangibles over 5 years is $18.1 billion, with a median of $18.0 billion recorded in 2021.
  • Year-over-year, Goodwill & Intangibles fell 3.42% in 2022 and then grew 5.62% in 2025.
  • Tracing MAR's Goodwill & Intangibles over 5 years: stood at $18.0 billion in 2021, then fell by 2.11% to $17.6 billion in 2022, then increased by 2.59% to $18.1 billion in 2023, then grew by 0.79% to $18.2 billion in 2024, then increased by 5.62% to $19.2 billion in 2025.
  • Per Business Quant, the three most recent readings for MAR's Goodwill & Intangibles are $19.2 billion (Q4 2025), $19.1 billion (Q3 2025), and $18.7 billion (Q2 2025).