Marriott International MAR
NASDAQ MAR
$336.51 +0.44 (+0.13%)
At close: Sep 4, 2026 · 4:00 PM EDT

Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)

Marriott International's (MAR) quarterly Goodwill & Intangibles came in at $19.3 billion in Q2 2026, up 3.47% on a YoY basis from $18.7 billion in Q2 2025, and up 0.54% quarter-over-quarter from $19.2 billion in Q1 2026.

Analysis

Marriott International (MAR) Goodwill & Intangibles (2009 - 2026) Analysis & Trends

Marriott International (MAR) has reported Goodwill & Intangibles for 18 consecutive years, with $19.3 billion the latest figure, recorded in Q2 2026.

  • For the quarter ending Q2 2026, Goodwill & Intangibles rose 3.47% year-over-year to $19.3 billion; the trailing twelve-month figure through Jun 2026 stood at $19.3 billion (up 3.47% YoY), and the FY2025 full-year result was $19.2 billion, up 5.62% from the prior year.
  • Goodwill & Intangibles grew to $19.3 billion in Q2 2026 per MAR's latest filing, from $19.2 billion in the prior quarter.
  • Across five years, Goodwill & Intangibles topped out at $19.3 billion in Q2 2026 and bottomed at $17.4 billion in Q3 2022.
  • Historically, Goodwill & Intangibles has averaged $18.3 billion across 5 years, with a median of $18.1 billion in 2023.
  • The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles declined 3.42% in 2022, then climbed 5.62% in 2025.
  • Over 5 years, Goodwill & Intangibles stood at $17.6 billion in 2022, then advanced by 2.59% to $18.1 billion in 2023, then gained by 0.79% to $18.2 billion in 2024, then advanced by 5.62% to $19.2 billion in 2025, then rose by 0.51% to $19.3 billion in 2026.
  • According to Business Quant data, Goodwill & Intangibles over the past three periods registered $19.3 billion, $19.2 billion, and $19.2 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Marriott International 87.75 Bn 87.29 Bn 1.97 Bn
2 Hilton Worldwide Holdings 70.18 Bn 69.20 Bn 3.08 Bn
3 Hyatt Hotels 15.65 Bn 15.36 Bn 809.00 Mn
4 H World 14.06 Bn 11.97 Bn 453.94 Mn
5 Atour Lifestyle Holdings 8.60 Bn 7.76 Bn 511.83 Mn
6 Wyndham Hotels & Resorts 5.33 Bn 5.26 Bn 349.00 Mn
7 Choice Hotels International 4.55 Bn 4.50 Bn 243.10 Mn
8 Hotel101 Global Holdings 1.22 Bn 1.20 Bn -
9 Studio City International Holdings 329.33 Mn 206.54 Mn 144.08 Mn
10 GreenTree Hospitality 113.35 Mn 117.86 Mn 34.50 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 19.34 Bn
Mar 31, 2026 19.24 Bn
Dec 31, 2025 19.24 Bn
Sep 30, 2025 19.09 Bn
Jun 30, 2025 18.69 Bn
Mar 31, 2025 18.40 Bn
Dec 31, 2024 18.22 Bn
Sep 30, 2024 18.39 Bn
Jun 30, 2024 18.05 Bn
Mar 31, 2024 18.07 Bn
Dec 31, 2023 18.08 Bn
Sep 30, 2023 17.79 Bn
Jun 30, 2023 17.85 Bn
Mar 31, 2023 17.74 Bn
Dec 31, 2022 17.62 Bn
Sep 30, 2022 17.37 Bn
Jun 30, 2022 17.67 Bn
Mar 31, 2022 17.96 Bn
Dec 31, 2021 18.00 Bn
Sep 30, 2021 17.99 Bn