Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)

Marriott International (MAR) recorded quarterly Goodwill & Intangibles of $19.2 billion in Q1 2026, little changed on a QoQ basis from $19.2 billion in Q4 2025, and up 4.58% year-over-year from $18.4 billion in Q1 2025.

Marriott International (MAR) Goodwill & Intangibles (2009 - 2026) Analysis & Trends

Marriott International has disclosed Goodwill & Intangibles across 18 years of filings, most recently posting $19.2 billion for Q1 2026.

  • Quarterly Goodwill & Intangibles rose 4.58% year-over-year to $19.2 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $19.2 billion (up 4.58% YoY) and the FY2025 annual result came in at $19.2 billion, up 5.62% from the prior year.
  • Goodwill & Intangibles held at $19.2 billion in Q1 2026, from $19.2 billion in the prior quarter.
  • Over five years, Goodwill & Intangibles peaked at $19.2 billion in Q4 2025 and troughed at $17.4 billion in Q3 2022.
  • A 5-year average of $18.2 billion and a median of $18.1 billion in 2024 frame the typical range for Goodwill & Intangibles.
  • Annual changes were most pronounced in 2022 — Goodwill & Intangibles dropped 3.42% — and 2025, when it advanced 5.62%.
  • Tracing MAR's Goodwill & Intangibles over 5 years: stood at $17.6 billion in 2022, then advanced by 2.59% to $18.1 billion in 2023, then gained by 0.79% to $18.2 billion in 2024, then advanced by 5.62% to $19.2 billion in 2025, then dropped by 0.03% to $19.2 billion in 2026.
  • Business Quant data shows MAR's Goodwill & Intangibles at $19.2 billion in Q1 2026, $19.2 billion in Q4 2025, and $19.1 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Marriott International 106.28 Bn 105.82 Bn 6.38 Bn
2 Hilton Worldwide Holdings 80.50 Bn 79.97 Bn -
3 Intercontinental Hotels 26.35 Bn 25.21 Bn -
4 Hyatt Hotels 18.67 Bn 18.32 Bn 1.75 Bn
5 Wyndham Hotels & Resorts 6.42 Bn 6.34 Bn 302.00 Mn
6 Choice Hotels International 5.30 Bn 5.26 Bn 316.92 Mn
7 Atour Lifestyle Holdings 2.06 Bn -359.74 Bn 241.80 Mn
8 Civeo 370.36 Mn 353.81 Mn 40.16 Mn
9 GreenTree Hospitality 5.49 Mn -227.74 Mn 26.57 Mn
10 H World 1,693.88 -1.44 Bn 824.36 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 19.24 Bn
Dec 31, 2025 19.24 Bn
Sep 30, 2025 19.09 Bn
Jun 30, 2025 18.69 Bn
Mar 31, 2025 18.40 Bn
Dec 31, 2024 18.22 Bn
Sep 30, 2024 18.39 Bn
Jun 30, 2024 18.05 Bn
Mar 31, 2024 18.07 Bn
Dec 31, 2023 18.08 Bn
Sep 30, 2023 17.79 Bn
Jun 30, 2023 17.85 Bn
Mar 31, 2023 17.74 Bn
Dec 31, 2022 17.62 Bn
Sep 30, 2022 17.37 Bn
Jun 30, 2022 17.67 Bn
Mar 31, 2022 17.96 Bn
Dec 31, 2021 18.00 Bn
Sep 30, 2021 17.99 Bn
Jun 30, 2021 18.13 Bn