Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)
Marriott International (MAR) recorded quarterly Goodwill & Intangibles of $19.2 billion in Q1 2026, little changed on a QoQ basis from $19.2 billion in Q4 2025, and up 4.58% year-over-year from $18.4 billion in Q1 2025.
Marriott International (MAR) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
Marriott International has disclosed Goodwill & Intangibles across 18 years of filings, most recently posting $19.2 billion for Q1 2026.
- Quarterly Goodwill & Intangibles rose 4.58% year-over-year to $19.2 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $19.2 billion (up 4.58% YoY) and the FY2025 annual result came in at $19.2 billion, up 5.62% from the prior year.
- Goodwill & Intangibles held at $19.2 billion in Q1 2026, from $19.2 billion in the prior quarter.
- Over five years, Goodwill & Intangibles peaked at $19.2 billion in Q4 2025 and troughed at $17.4 billion in Q3 2022.
- A 5-year average of $18.2 billion and a median of $18.1 billion in 2024 frame the typical range for Goodwill & Intangibles.
- Annual changes were most pronounced in 2022 — Goodwill & Intangibles dropped 3.42% — and 2025, when it advanced 5.62%.
- Tracing MAR's Goodwill & Intangibles over 5 years: stood at $17.6 billion in 2022, then advanced by 2.59% to $18.1 billion in 2023, then gained by 0.79% to $18.2 billion in 2024, then advanced by 5.62% to $19.2 billion in 2025, then dropped by 0.03% to $19.2 billion in 2026.
- Business Quant data shows MAR's Goodwill & Intangibles at $19.2 billion in Q1 2026, $19.2 billion in Q4 2025, and $19.1 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 106.28 Bn | 105.82 Bn | 6.38 Bn |
| 2 | Hilton Worldwide Holdings | 80.50 Bn | 79.97 Bn | - |
| 3 | Intercontinental Hotels | 26.35 Bn | 25.21 Bn | - |
| 4 | Hyatt Hotels | 18.67 Bn | 18.32 Bn | 1.75 Bn |
| 5 | Wyndham Hotels & Resorts | 6.42 Bn | 6.34 Bn | 302.00 Mn |
| 6 | Choice Hotels International | 5.30 Bn | 5.26 Bn | 316.92 Mn |
| 7 | Atour Lifestyle Holdings | 2.06 Bn | -359.74 Bn | 241.80 Mn |
| 8 | Civeo | 370.36 Mn | 353.81 Mn | 40.16 Mn |
| 9 | GreenTree Hospitality | 5.49 Mn | -227.74 Mn | 26.57 Mn |
| 10 | H World | 1,693.88 | -1.44 Bn | 824.36 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 19.24 Bn |
| Dec 31, 2025 | 19.24 Bn |
| Sep 30, 2025 | 19.09 Bn |
| Jun 30, 2025 | 18.69 Bn |
| Mar 31, 2025 | 18.40 Bn |
| Dec 31, 2024 | 18.22 Bn |
| Sep 30, 2024 | 18.39 Bn |
| Jun 30, 2024 | 18.05 Bn |
| Mar 31, 2024 | 18.07 Bn |
| Dec 31, 2023 | 18.08 Bn |
| Sep 30, 2023 | 17.79 Bn |
| Jun 30, 2023 | 17.85 Bn |
| Mar 31, 2023 | 17.74 Bn |
| Dec 31, 2022 | 17.62 Bn |
| Sep 30, 2022 | 17.37 Bn |
| Jun 30, 2022 | 17.67 Bn |
| Mar 31, 2022 | 17.96 Bn |
| Dec 31, 2021 | 18.00 Bn |
| Sep 30, 2021 | 17.99 Bn |
| Jun 30, 2021 | 18.13 Bn |