Marriott International (MAR) Goodwill & Intangibles (2009 - 2026)
Marriott International (MAR) reported Goodwill & Intangibles of $19.2 billion for Q1 2026, up 4.58% year-on-year from $18.4 billion in Q1 2025, and little changed quarter-over-quarter from $19.2 billion in Q4 2025.
Marriott International (MAR) has 18 years of Goodwill & Intangibles data on file, last reported at $19.2 billion in Q1 2026.
- For the quarter ending Q1 2026, Goodwill & Intangibles rose 4.58% year-over-year to $19.2 billion; the trailing twelve-month figure through Mar 2026 stood at $19.2 billion (up 4.58% YoY), and the FY2025 full-year result was $19.2 billion, up 5.62% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $19.2 billion, roughly flat from $19.2 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $19.2 billion in Q4 2025 and bottomed at $17.4 billion in Q3 2022.
- A 5-year average of $18.2 billion and a median of $18.1 billion in 2024 frame the typical range for Goodwill & Intangibles.
- Across the five-year window, Goodwill & Intangibles dropped 3.42% in 2022 and advanced 5.62% in 2025, its largest moves.
- Tracing MAR's Goodwill & Intangibles over 5 years: stood at $17.6 billion in 2022, then climbed by 2.59% to $18.1 billion in 2023, then advanced by 0.79% to $18.2 billion in 2024, then climbed by 5.62% to $19.2 billion in 2025, then declined by 0.03% to $19.2 billion in 2026.
- According to Business Quant data, Goodwill & Intangibles over the past three periods registered $19.2 billion, $19.2 billion, and $19.1 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 98.23 Bn | 97.78 Bn | 6.38 Bn |
| 2 | Hilton Worldwide Holdings | 73.53 Bn | 72.99 Bn | - |
| 3 | Intercontinental Hotels | 23.64 Bn | 22.51 Bn | - |
| 4 | Hyatt Hotels | 16.45 Bn | 16.11 Bn | 1.75 Bn |
| 5 | Wyndham Hotels & Resorts | 5.97 Bn | 5.89 Bn | 302.00 Mn |
| 6 | Choice Hotels International | 5.17 Bn | 5.13 Bn | 316.92 Mn |
| 7 | Civeo | 373.70 Mn | 357.15 Mn | 40.16 Mn |
| 8 | GreenTree Hospitality | 5.49 Mn | -227.74 Mn | 30.29 Mn |
| 9 | Atour Lifestyle Holdings | 1.18 Mn | -299.91 Bn | 241.80 Mn |
| 10 | H World | 1,745.92 | -1.44 Bn | 824.36 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 19.24 Bn |
| Dec 31, 2025 | 19.24 Bn |
| Sep 30, 2025 | 19.09 Bn |
| Jun 30, 2025 | 18.69 Bn |
| Mar 31, 2025 | 18.40 Bn |
| Dec 31, 2024 | 18.22 Bn |
| Sep 30, 2024 | 18.39 Bn |
| Jun 30, 2024 | 18.05 Bn |
| Mar 31, 2024 | 18.07 Bn |
| Dec 31, 2023 | 18.08 Bn |
| Sep 30, 2023 | 17.79 Bn |
| Jun 30, 2023 | 17.85 Bn |
| Mar 31, 2023 | 17.74 Bn |
| Dec 31, 2022 | 17.62 Bn |
| Sep 30, 2022 | 17.37 Bn |
| Jun 30, 2022 | 17.67 Bn |
| Mar 31, 2022 | 17.96 Bn |
| Dec 31, 2021 | 18.00 Bn |
| Sep 30, 2021 | 17.99 Bn |
| Jun 30, 2021 | 18.13 Bn |
| Mar 31, 2021 | 18.04 Bn |
| Dec 31, 2020 | 18.16 Bn |
| Sep 30, 2020 | 17.59 Bn |
| Jun 30, 2020 | 17.47 Bn |
| Mar 31, 2020 | 17.39 Bn |
| Dec 31, 2019 | 17.69 Bn |
| Sep 30, 2019 | 17.54 Bn |
| Jun 30, 2019 | 17.68 Bn |
| Mar 31, 2019 | 17.66 Bn |
| Dec 31, 2018 | 17.42 Bn |
| Sep 30, 2018 | 17.47 Bn |
| Jun 30, 2018 | 17.54 Bn |
| Mar 31, 2018 | 17.86 Bn |
| Dec 31, 2017 | 17.75 Bn |
| Sep 30, 2017 | 17.94 Bn |
| Jun 30, 2017 | 17.35 Bn |
| Mar 31, 2017 | 17.13 Bn |
| Dec 31, 2016 | 16.87 Bn |
| Sep 30, 2016 | 17.22 Bn |
| Jun 30, 2016 | 2.42 Bn |
| Mar 31, 2016 | 2.41 Bn |
| Dec 31, 2015 | 2.39 Bn |
| Sep 30, 2015 | 2.42 Bn |
| Jun 30, 2015 | 2.41 Bn |
| Mar 31, 2015 | 2.29 Bn |
| Dec 31, 2014 | 2.25 Bn |
| Sep 30, 2014 | 2.24 Bn |
| Jun 30, 2014 | 2.23 Bn |
| Mar 31, 2014 | 2.00 Bn |
| Dec 31, 2013 | 2.01 Bn |
| Sep 30, 2013 | 1.99 Bn |
| Jun 30, 2013 | 1.99 Bn |
| Mar 31, 2013 | 1.99 Bn |
| Dec 28, 2012 | 1.99 Bn |
| Sep 7, 2012 | 1.77 Bn |
| Jun 15, 2012 | 1.72 Bn |
| Mar 23, 2012 | 1.73 Bn |
| Dec 30, 2011 | 1.72 Bn |
| Sep 9, 2011 | 1.72 Bn |
| Jun 17, 2011 | 1.72 Bn |
| Mar 25, 2011 | 1.68 Bn |
| Dec 31, 2010 | 1.64 Bn |
| Sep 10, 2010 | 1.62 Bn |
| Jun 18, 2010 | 1.61 Bn |
| Mar 26, 2010 | 1.62 Bn |
| Jan 1, 2010 | 1.61 Bn |
| Sep 11, 2009 | 1.61 Bn |
| Jun 19, 2009 | 1.59 Bn |
| Jan 2, 2009 | 1.59 Bn |