Inuvo (INUV) Return on Capital Employed [ROCE] (2011 - 2025)
Inuvo (INUV) reported Return on Capital Employed [ROCE] of -51.11% for Q4 2025, down 7.71 percentage points from -43.40% a year earlier and down 0.64 percentage points from the prior quarter.
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Analysis
Inuvo (INUV) Return on Capital Employed [ROCE] (2011 - 2025) Analysis & Trends
For FY2025, Inuvo posted Return on Capital Employed [ROCE] of -47.03%, down 8.73 percentage points from FY2024.
- Return on Capital Employed [ROCE] has a five-year change of -13.78 percentage points (FY2020 to FY2025).
- By year, Return on Capital Employed [ROCE] came in at -38.29% in FY2024 (+15.19 pp), -53.48% in FY2023 (-5.16 pp), -48.32% in FY2022 (-21.45 pp) and -26.86% in FY2021 (+6.39 pp).
- The Q4 2025 figure ranks as the lowest quarterly Return on Capital Employed [ROCE] since Q3 2024.
- Year over year, Return on Capital Employed [ROCE] gained in seven of the last eight quarters, with an average year-over-year change of +10.87 percentage points.
- The high point for year-over-year Return on Capital Employed [ROCE] in five years was Q2 2024 (a gain of 33.48 percentage points); the low point was Q2 2023 (a drop of 54.79 percentage points).
- Per Business Quant data, the three quarters before Q4 2025 came in at -50.47% (Q3 2025), -38.78% (Q2 2025) and -35.89% (Q1 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 21.49% |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 23.74% |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 30.16% |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 2.77% |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 14.37% |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 13.97% |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 121.68% |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | 22.53% |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 19.81% |
| 10 | Inuvo | 8.46 Mn | 8.46 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | -51.11% |
| Sep 30, 2025 | -50.47% |
| Jun 30, 2025 | -38.78% |
| Mar 31, 2025 | -35.89% |
| Dec 31, 2024 | -43.40% |
| Sep 30, 2024 | -62.58% |
| Jun 30, 2024 | -48.84% |
| Mar 31, 2024 | -51.88% |
| Dec 31, 2023 | -52.64% |
| Sep 30, 2023 | -63.32% |
| Jun 30, 2023 | -82.31% |
| Mar 31, 2023 | -64.94% |
| Dec 31, 2022 | -54.80% |
| Sep 30, 2022 | -35.11% |
| Jun 30, 2022 | -27.53% |
| Mar 31, 2022 | -21.99% |
| Dec 31, 2021 | -22.95% |
| Sep 30, 2021 | -25.49% |
| Jun 30, 2021 | -26.16% |
| Mar 31, 2021 | -24.91% |
API Access
Inuvo Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=INUV&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "INUV", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=INUV&period=max&api_key=YOUR_API_KEY");
const data = await res.json();