Hubspot (HUBS) Return on Capital Employed (2014 - 2026)
Hubspot (HUBS) posted Return on Capital Employed of 2.7% for Q1 2026, up 709.35% on a QoQ basis from 0.33% in Q4 2025, and up 587.0% year-over-year from 0.39% in Q1 2025.
Hubspot (HUBS) Return on Capital Employed (2014 - 2026) Analysis & Trends
Hubspot's Return on Capital Employed history runs 13 years deep, the most recent figure standing at 2.7% for Q1 2026.
- Quarterly Return on Capital Employed rose 587.0% year-over-year to 2.7% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 2.7% (up 587.0% YoY) and the FY2025 annual result came in at 0.31%, up 395.0% from the prior year.
- Return on Capital Employed was 2.7% for Q1 2026 at Hubspot, up from 0.33% in the prior quarter.
- Across five years, Return on Capital Employed topped out at 2.7% in Q1 2026 and bottomed at 10.8% in Q2 2023.
- A 5-year average of 5.0% and a median of 4.84% in 2024 frame the typical range for Return on Capital Employed.
- Annual changes were most pronounced in 2023 — Return on Capital Employed plunged 540 bps — and 2024, when it soared 682 bps.
- Hubspot's Return on Capital Employed stood at 6.17% in 2022, then slumped by 63 bps to 10.04% in 2023, then jumped by 68 bps to 3.21% in 2024, then jumped by 110 bps to 0.33% in 2025, then soared by 709 bps to 2.7% in 2026.
- Business Quant data shows HUBS's Return on Capital Employed at 2.7% in Q1 2026, 0.33% in Q4 2025, and 2.27% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 208.91 Bn | 189.27 Bn | 8.16 Bn | 40.19% |
| 2 | Full Truck Alliance | 188.77 Bn | 186.13 Bn | - | 9.52% |
| 3 | Shopify | 145.98 Bn | 140.23 Bn | 1.55 Bn | 12.40% |
| 4 | Uber Technologies | 141.48 Bn | 140.44 Bn | 5.95 Bn | 12.81% |
| 5 | Salesforce | 128.51 Bn | 116.67 Bn | 8.56 Bn | 10.65% |
| 6 | ServiceNow | 98.38 Bn | 93.20 Bn | 2.82 Bn | 10.59% |
| 7 | Automatic Data Processing | 97.56 Bn | 94.34 Bn | 2.87 Bn | -7.29% |
| 8 | Snowflake | 91.55 Bn | 88.59 Bn | 926.45 Mn | -25.94% |
| 9 | Cadence Design Systems | 89.91 Bn | 88.50 Bn | 1.41 Bn | 17.43% |
| 10 | Hubspot | 9.97 Bn | 8.28 Bn | 735.30 Mn | 2.70% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.70% |
| Dec 31, 2025 | 0.33% |
| Sep 30, 2025 | -2.27% |
| Jun 30, 2025 | -2.90% |
| Mar 31, 2025 | -3.17% |
| Dec 31, 2024 | -3.21% |
| Sep 30, 2024 | -4.06% |
| Jun 30, 2024 | -4.84% |
| Mar 31, 2024 | -8.34% |
| Dec 31, 2023 | -10.04% |
| Sep 30, 2023 | -9.57% |
| Jun 30, 2023 | -10.80% |
| Mar 31, 2023 | -7.55% |
| Dec 31, 2022 | -6.17% |
| Sep 30, 2022 | -6.42% |
| Jun 30, 2022 | -5.41% |
| Mar 31, 2022 | -3.28% |
| Dec 31, 2021 | -3.65% |
| Sep 30, 2021 | -3.63% |
| Jun 30, 2021 | -3.83% |