Hubspot (HUBS) Return on Capital Employed (2014 - 2026)
Hubspot's (HUBS) quarterly Return on Capital Employed came in at 2.7% in Q1 2026, up 587.0% YoY from 0.39% in Q1 2025, and up 709.35% on a QoQ basis from 0.33% in Q4 2025.
Hubspot (HUBS) Return on Capital Employed (2014 - 2026) Analysis & Trends
Hubspot (HUBS) has 13 years of Return on Capital Employed data on file, last reported at 2.7% in Q1 2026.
- Quarterly Return on Capital Employed rose 587.0% year-over-year to 2.7% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 2.7% (up 587.0% YoY) and the FY2025 annual result came in at 0.31%, up 395.0% from the prior year.
- Return on Capital Employed climbed to 2.7% in Q1 2026, from 0.33% in the prior quarter.
- In the past five years, Return on Capital Employed ranged from a high of 2.7% in Q1 2026 to a low of 10.8% in Q2 2023.
- A 5-year average of 5.0% and a median of 4.84% in 2024 frame the typical range for Return on Capital Employed.
- Annual changes were most pronounced in 2023 — Return on Capital Employed sank 540 bps — and 2024, when it soared 682 bps.
- Tracing HUBS's Return on Capital Employed over 5 years: stood at 6.17% in 2022, then plunged by 63 bps to 10.04% in 2023, then surged by 68 bps to 3.21% in 2024, then surged by 110 bps to 0.33% in 2025, then jumped by 709 bps to 2.7% in 2026.
- The last three Return on Capital Employed figures came in at 2.7% (Q1 2026), 0.33% (Q4 2025), and 2.27% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 255.48 Bn | 234.41 Bn | 16.51 Bn | 38.72% |
| 2 | Shopify | 198.95 Bn | 194.00 Bn | 1.71 Bn | 14.37% |
| 3 | Salesforce | 160.70 Bn | 148.86 Bn | 8.56 Bn | 10.65% |
| 4 | Uber Technologies | 154.94 Bn | 149.73 Bn | 6.38 Bn | 13.97% |
| 5 | ServiceNow | 128.25 Bn | 123.58 Bn | 2.82 Bn | 10.59% |
| 6 | Snowflake | 114.00 Bn | 111.05 Bn | 926.45 Mn | -25.94% |
| 7 | Automatic Data Processing | 108.58 Bn | 104.35 Bn | 2.51 Bn | -46.62% |
| 8 | Adobe | 105.34 Bn | 99.72 Bn | 5.90 Bn | 51.24% |
| 9 | Intuit | 94.55 Bn | 87.77 Bn | 7.24 Bn | 23.43% |
| 10 | Hubspot | 11.12 Bn | 9.78 Bn | 750.86 Mn | 6.16% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 6.16% |
| Mar 31, 2026 | 2.70% |
| Dec 31, 2025 | 0.33% |
| Sep 30, 2025 | -2.27% |
| Jun 30, 2025 | -2.90% |
| Mar 31, 2025 | -3.17% |
| Dec 31, 2024 | -3.21% |
| Sep 30, 2024 | -4.06% |
| Jun 30, 2024 | -4.84% |
| Mar 31, 2024 | -8.34% |
| Dec 31, 2023 | -10.04% |
| Sep 30, 2023 | -9.57% |
| Jun 30, 2023 | -10.80% |
| Mar 31, 2023 | -7.55% |
| Dec 31, 2022 | -6.17% |
| Sep 30, 2022 | -6.42% |
| Jun 30, 2022 | -5.41% |
| Mar 31, 2022 | -3.28% |
| Dec 31, 2021 | -3.65% |
| Sep 30, 2021 | -3.63% |