Hubspot (HUBS) Return on Capital Employed (2014 - 2026)
Hubspot posted quarterly Return on Capital Employed of 2.7% for Q1 2026, up 262.0% year-on-year from 0.75% in Q1 2025, and up 709.35% on a QoQ basis from 0.33% in Q4 2025.
Hubspot (HUBS) has 13 years of Return on Capital Employed data on file, last reported at 2.7% in Q1 2026.
- For the quarter ending Q1 2026, Return on Capital Employed rose 262.0% year-over-year to 2.7%; the trailing twelve-month figure through Mar 2026 stood at 2.7% (up 262.0% YoY), and the FY2025 full-year result was 0.31%, down 2.0% from the prior year.
- Return on Capital Employed for Q1 2026 stood at 2.7%, up from 0.33% in the prior quarter.
- Across five years, Return on Capital Employed topped out at 2.7% in Q1 2026 and bottomed at 10.04% in Q4 2023.
- The 5-year median for Return on Capital Employed is 3.28% (2022), against an average of 3.17%.
- The widest annual swing landed in 2023, when Return on Capital Employed slumped 878 bps; it then soared 1033 bps in 2024.
- A 5-year view of Return on Capital Employed shows it stood at 1.26% in 2022, then slumped by 695 bps to 10.04% in 2023, then jumped by 103 bps to 0.29% in 2024, then grew by 15 bps to 0.33% in 2025, then surged by 709 bps to 2.7% in 2026.
- The last three Return on Capital Employed figures came in at 2.7% (Q1 2026), 0.33% (Q4 2025), and 0.97% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 253.17 Bn | 235.20 Bn | 8.16 Bn | 40.19% |
| 2 | Salesforce | 171.07 Bn | 161.50 Bn | 8.69 Bn | 12.51% |
| 3 | Uber Technologies | 151.10 Bn | 150.06 Bn | 11.88 Bn | 12.81% |
| 4 | Shopify | 134.25 Bn | 128.50 Bn | 1.55 Bn | 12.40% |
| 5 | ServiceNow | 105.72 Bn | 100.54 Bn | 2.83 Bn | 12.32% |
| 6 | Cadence Design Systems | 101.64 Bn | 100.23 Bn | 1.26 Bn | 17.43% |
| 7 | Adobe | 100.35 Bn | 93.46 Bn | 5.73 Bn | 49.21% |
| 8 | Automatic Data Processing | 90.91 Bn | 87.68 Bn | 2.87 Bn | -20.99% |
| 9 | Intuit | 88.30 Bn | 81.52 Bn | 6.77 Bn | 23.43% |
| 10 | Hubspot | 10.60 Bn | 9.47 Bn | 735.30 Mn | 2.70% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.70% |
| Dec 31, 2025 | 0.33% |
| Sep 30, 2025 | 0.97% |
| Jun 30, 2025 | 0.05% |
| Mar 31, 2025 | 0.08% |
| Dec 31, 2024 | 0.29% |
| Sep 30, 2024 | -4.06% |
| Jun 30, 2024 | -4.84% |
| Mar 31, 2024 | -8.34% |
| Dec 31, 2023 | -10.04% |
| Sep 30, 2023 | -5.34% |
| Jun 30, 2023 | -6.35% |
| Mar 31, 2023 | -2.97% |
| Dec 31, 2022 | -1.26% |
| Sep 30, 2022 | -6.42% |
| Jun 30, 2022 | -5.41% |
| Mar 31, 2022 | -3.28% |
| Dec 31, 2021 | -3.65% |
| Sep 30, 2021 | -3.63% |
| Jun 30, 2021 | -3.83% |
| Mar 31, 2021 | -3.48% |
| Dec 31, 2020 | -3.44% |
| Sep 30, 2020 | -1.02% |
| Jun 30, 2020 | -1.00% |
| Mar 31, 2020 | -1.26% |
| Dec 31, 2019 | -0.89% |
| Sep 30, 2019 | -3.92% |
| Jun 30, 2019 | -4.16% |
| Mar 31, 2019 | -5.52% |
| Dec 31, 2018 | -8.43% |
| Sep 30, 2018 | -8.84% |
| Jun 30, 2018 | -8.45% |
| Mar 31, 2018 | -8.12% |
| Dec 31, 2017 | -7.70% |
| Sep 30, 2017 | -3.03% |
| Jun 30, 2017 | -4.23% |
| Mar 31, 2017 | -10.54% |
| Dec 31, 2016 | -12.47% |
| Sep 30, 2016 | -32.46% |
| Jun 30, 2016 | -35.34% |
| Mar 31, 2016 | -36.08% |
| Dec 31, 2015 | -37.84% |
| Sep 30, 2015 | -42.97% |
| Jun 30, 2015 | -39.66% |
| Mar 31, 2015 | -39.95% |
| Dec 31, 2014 | -84.57% |