Hubspot (HUBS) Return on Capital Employed (2014 - 2026)
Hubspot (HUBS) reported Return on Capital Employed of 2.7% for Q1 2026, up 262.0% on a YoY basis from 0.75% in Q1 2025, and up 709.35% quarter-over-quarter from 0.33% in Q4 2025.
Hubspot (HUBS) Return on Capital Employed (2014 - 2026) Analysis & Trends
Hubspot has reported Return on Capital Employed for 13 years, with the latest figure at 2.7% in Q1 2026.
- For the quarter ending Q1 2026, Return on Capital Employed rose 262.0% year-over-year to 2.7%; the trailing twelve-month figure through Mar 2026 stood at 2.7% (up 262.0% YoY), and the FY2025 full-year result was 0.31%, down 2.0% from the prior year.
- Return on Capital Employed for Q1 2026 stood at 2.7%, up from 0.33% in the prior quarter.
- The five-year high for Return on Capital Employed was 2.7% in Q1 2026, with the low at 10.04% in Q4 2023.
- Historically, Return on Capital Employed has averaged 3.17% across 5 years, with a median of 3.28% in 2022.
- Annual changes were most pronounced in 2023 — Return on Capital Employed plunged 878 bps — and 2024, when it soared 1033 bps.
- Hubspot's Return on Capital Employed stood at 1.26% in 2022, then tumbled by 695 bps to 10.04% in 2023, then soared by 103 bps to 0.29% in 2024, then climbed by 15 bps to 0.33% in 2025, then jumped by 709 bps to 2.7% in 2026.
- The last three Return on Capital Employed figures came in at 2.7% (Q1 2026), 0.33% (Q4 2025), and 0.97% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 238.14 Bn | 220.17 Bn | 8.16 Bn | 40.19% |
| 2 | Full Truck Alliance | 166.83 Bn | 164.28 Bn | - | 9.54% |
| 3 | Uber Technologies | 150.36 Bn | 149.32 Bn | 11.88 Bn | 12.81% |
| 4 | Shopify | 147.75 Bn | 142.01 Bn | 1.55 Bn | 12.40% |
| 5 | Salesforce | 140.39 Bn | 128.55 Bn | 8.56 Bn | 10.65% |
| 6 | Cadence Design Systems | 105.73 Bn | 104.32 Bn | 1.26 Bn | 17.43% |
| 7 | ServiceNow | 105.42 Bn | 100.24 Bn | 2.83 Bn | 12.32% |
| 8 | Automatic Data Processing | 89.57 Bn | 86.34 Bn | 2.87 Bn | -20.99% |
| 9 | Adobe | 85.05 Bn | 78.16 Bn | 5.90 Bn | 51.24% |
| 10 | Hubspot | 9.55 Bn | 8.42 Bn | 735.30 Mn | 2.70% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.70% |
| Dec 31, 2025 | 0.33% |
| Sep 30, 2025 | 0.97% |
| Jun 30, 2025 | 0.05% |
| Mar 31, 2025 | 0.08% |
| Dec 31, 2024 | 0.29% |
| Sep 30, 2024 | -4.06% |
| Jun 30, 2024 | -4.84% |
| Mar 31, 2024 | -8.34% |
| Dec 31, 2023 | -10.04% |
| Sep 30, 2023 | -5.34% |
| Jun 30, 2023 | -6.35% |
| Mar 31, 2023 | -2.97% |
| Dec 31, 2022 | -1.26% |
| Sep 30, 2022 | -6.42% |
| Jun 30, 2022 | -5.41% |
| Mar 31, 2022 | -3.28% |
| Dec 31, 2021 | -3.65% |
| Sep 30, 2021 | -3.63% |
| Jun 30, 2021 | -3.83% |