Hubspot (HUBS) Intangibles (2013 - 2026)
Hubspot's Intangibles was $29.36 million in Q2 2026, down 26.7% from $40.04 million a year earlier and down 9.7% from the prior quarter.
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Analysis
Hubspot (HUBS) Intangibles (2013 - 2026) Analysis & Trends
At the end of FY2025, Intangibles at Hubspot came in at $35.23 million, down 6.2% from FY2024.
- Intangibles shows a five-year compound annual growth rate of 27.9% (FY2020 to FY2025).
- In earlier years, Intangibles was $37.56 million in FY2024 (-11.2%), $42.32 million in FY2023 (+142.6%), $17.45 million in FY2022 (+65.1%) and $10.57 million in FY2021 (+2.8%).
- The Q2 2026 figure marks the lowest quarterly Intangibles since Q3 2023.
- Compared with a year earlier, Intangibles has declined for three straight quarters, with growth averaging 14.1% over the last eight quarters.
- The best year-over-year quarter for Intangibles over five years was Q3 2024 (growth of 163.1%); the worst was Q2 2026 (a decline of 26.7%).
- Per Business Quant data, HUBS's Intangibles in the three quarters before Q2 2026 was $32.51 million (Q1 2026), $35.23 million (Q4 2025) and $36.92 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 449.46 Bn | 418.52 Bn | 1.64 Bn | - |
| 2 | Oracle | 415.29 Bn | 287.84 Bn | - | - |
| 3 | Sap Se | 256.30 Bn | 177.39 Bn | 8.40 Bn | 3.07 Bn |
| 4 | Salesforce | 188.94 Bn | 144.82 Bn | 8.70 Bn | 6.14 Bn |
| 5 | ServiceNow | 138.57 Bn | 117.03 Bn | 2.82 Bn | 3.78 Bn |
| 6 | Automatic Data Processing | 102.66 Bn | 84.78 Bn | 2.51 Bn | 1.65 Bn |
| 7 | Intuit | 74.00 Bn | 53.35 Bn | 3.44 Bn | 4.64 Bn |
| 8 | Relx | 60.34 Bn | 57.31 Bn | - | 4.18 Bn |
| 9 | Strategy | 53.88 Bn | 46.87 Bn | 81.55 Mn | 49.67 Bn |
| 10 | Hubspot | 10.17 Bn | 3.95 Bn | 750.86 Mn | 29.36 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 29.36 Mn |
| Mar 31, 2026 | 32.51 Mn |
| Dec 31, 2025 | 35.23 Mn |
| Sep 30, 2025 | 36.92 Mn |
| Jun 30, 2025 | 40.04 Mn |
| Mar 31, 2025 | 41.05 Mn |
| Dec 31, 2024 | 37.56 Mn |
| Sep 30, 2024 | 35.21 Mn |
| Jun 30, 2024 | 37.42 Mn |
| Mar 31, 2024 | 39.83 Mn |
| Dec 31, 2023 | 42.32 Mn |
| Sep 30, 2023 | 13.38 Mn |
| Jun 30, 2023 | 15.85 Mn |
| Mar 31, 2023 | 16.70 Mn |
| Dec 31, 2022 | 17.45 Mn |
| Sep 30, 2022 | 17.59 Mn |
| Jun 30, 2022 | 18.77 Mn |
| Mar 31, 2022 | 9.99 Mn |
| Dec 31, 2021 | 10.57 Mn |
| Sep 30, 2021 | 11.08 Mn |
API Access
Hubspot Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=HUBS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "HUBS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=HUBS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();