Hubspot (HUBS) Intangibles (2012 - 2026)

Hubspot (HUBS) reported Intangibles of $221.5 million for Q1 2026, up 439.58% on a YoY basis from $41.1 million in Q1 2025, and up 528.87% quarter-over-quarter from $35.2 million in Q4 2025.

Hubspot (HUBS) Intangibles (2012 - 2026) Analysis & Trends

Hubspot has reported Intangibles for 15 years, with the latest figure at $221.5 million in Q1 2026.

  • For the quarter ending Q1 2026, Intangibles rose 439.58% year-over-year to $221.5 million; the trailing twelve-month figure through Mar 2026 stood at $221.5 million (up 439.58% YoY), and the FY2025 full-year result was $35.2 million, down 6.22% from the prior year.
  • Intangibles for Q1 2026 stood at $221.5 million, up from $35.2 million in the prior quarter.
  • The five-year high for Intangibles was $221.5 million in Q1 2026, with the low at $10.0 million in Q1 2022.
  • Historically, Intangibles has averaged $74.0 million across 5 years, with a median of $41.1 million in 2025.
  • Annual changes were most pronounced in 2023 — Intangibles surged 631.56% — and 2025, when it slumped 69.67%.
  • Hubspot's Intangibles stood at $63.8 million in 2022, then jumped by 66.53% to $106.2 million in 2023, then slumped by 64.64% to $37.6 million in 2024, then retreated by 6.22% to $35.2 million in 2025, then soared by 528.87% to $221.5 million in 2026.
  • The last three Intangibles figures came in at $221.5 million (Q1 2026), $35.2 million (Q4 2025), and $206.7 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Sap Se 238.14 Bn 220.17 Bn 8.16 Bn 2.67 Bn
2 Full Truck Alliance 166.83 Bn 164.28 Bn - 106.23 Mn
3 Uber Technologies 150.36 Bn 149.32 Bn 11.88 Bn 990.00 Mn
4 Shopify 147.75 Bn 142.01 Bn 1.55 Bn 28.00 Mn
5 Salesforce 140.39 Bn 128.55 Bn 8.56 Bn 6.65 Bn
6 Cadence Design Systems 105.73 Bn 104.32 Bn 1.26 Bn 1.93 Bn
7 ServiceNow 105.42 Bn 100.24 Bn 2.83 Bn 1.48 Bn
8 Automatic Data Processing 89.57 Bn 86.34 Bn 2.87 Bn 1.64 Bn
9 Adobe 85.05 Bn 78.16 Bn 5.90 Bn 1.01 Bn
10 Hubspot 9.55 Bn 8.42 Bn 735.30 Mn 221.52 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 221.52 Mn
Dec 31, 2025 35.23 Mn
Sep 30, 2025 206.66 Mn
Jun 30, 2025 40.04 Mn
Mar 31, 2025 41.05 Mn
Dec 31, 2024 37.56 Mn
Sep 30, 2024 35.21 Mn
Jun 30, 2024 132.03 Mn
Mar 31, 2024 119.55 Mn
Dec 31, 2023 106.23 Mn
Sep 30, 2023 13.38 Mn
Jun 30, 2023 86.55 Mn
Mar 31, 2023 73.07 Mn
Dec 31, 2022 63.79 Mn
Sep 30, 2022 17.59 Mn
Jun 30, 2022 18.77 Mn
Mar 31, 2022 9.99 Mn
Dec 31, 2021 10.57 Mn
Sep 30, 2021 11.08 Mn
Jun 30, 2021 11.64 Mn