Hubspot (HUBS) Intangibles (2013 - 2026)
Hubspot's (HUBS) quarterly Intangibles came in at $32.5 million in Q1 2026, down 20.81% YoY from $41.1 million in Q1 2025, and down 84.79% on a QoQ basis from $213.8 million in Q4 2025.
Hubspot (HUBS) Intangibles (2013 - 2026) Analysis & Trends
Hubspot (HUBS) has 14 years of Intangibles data on file, last reported at $32.5 million in Q1 2026.
- Quarterly Intangibles fell 20.81% year-over-year to $32.5 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $32.5 million (down 20.81% YoY) and the FY2025 annual result came in at $213.8 million, up 38.39% from the prior year.
- Intangibles declined to $32.5 million in Q1 2026, from $213.8 million in the prior quarter.
- In the past five years, Intangibles ranged from a high of $213.8 million in Q4 2025 to a low of $10.0 million in Q1 2022.
- A 5-year average of $82.7 million and a median of $63.8 million in 2022 frame the typical range for Intangibles.
- Annual changes were most pronounced in 2024 — Intangibles soared 615.81% — and 2025, when it sank 65.66%.
- Tracing HUBS's Intangibles over 5 years: stood at $63.8 million in 2022, then jumped by 66.53% to $106.2 million in 2023, then jumped by 45.43% to $154.5 million in 2024, then jumped by 38.39% to $213.8 million in 2025, then sank by 84.79% to $32.5 million in 2026.
- The last three Intangibles figures came in at $32.5 million (Q1 2026), $213.8 million (Q4 2025), and $206.7 million (Q3 2025), per Business Quant data.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 255.48 Bn | 234.41 Bn | 16.51 Bn | 3.07 Bn |
| 2 | Shopify | 198.95 Bn | 194.00 Bn | 1.71 Bn | 27.00 Mn |
| 3 | Salesforce | 160.70 Bn | 148.86 Bn | 8.56 Bn | 6.65 Bn |
| 4 | Uber Technologies | 154.94 Bn | 149.73 Bn | 6.38 Bn | 1.13 Bn |
| 5 | ServiceNow | 128.25 Bn | 123.58 Bn | 2.82 Bn | 3.78 Bn |
| 6 | Snowflake | 114.00 Bn | 111.05 Bn | 926.45 Mn | 451.36 Mn |
| 7 | Automatic Data Processing | 108.58 Bn | 104.35 Bn | 2.51 Bn | 1.65 Bn |
| 8 | Adobe | 105.34 Bn | 99.72 Bn | 5.90 Bn | 1.01 Bn |
| 9 | Intuit | 94.55 Bn | 87.77 Bn | 7.24 Bn | 4.81 Bn |
| 10 | Hubspot | 11.12 Bn | 9.78 Bn | 750.86 Mn | 232.83 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 232.83 Mn |
| Mar 31, 2026 | 32.51 Mn |
| Dec 31, 2025 | 213.79 Mn |
| Sep 30, 2025 | 206.66 Mn |
| Jun 30, 2025 | 40.04 Mn |
| Mar 31, 2025 | 41.05 Mn |
| Dec 31, 2024 | 154.48 Mn |
| Sep 30, 2024 | 144.83 Mn |
| Jun 30, 2024 | 37.42 Mn |
| Mar 31, 2024 | 119.55 Mn |
| Dec 31, 2023 | 106.23 Mn |
| Sep 30, 2023 | 96.57 Mn |
| Jun 30, 2023 | 86.55 Mn |
| Mar 31, 2023 | 16.70 Mn |
| Dec 31, 2022 | 63.79 Mn |
| Sep 30, 2022 | 17.59 Mn |
| Jun 30, 2022 | 18.77 Mn |
| Mar 31, 2022 | 9.99 Mn |
| Dec 31, 2021 | 10.57 Mn |
| Sep 30, 2021 | 37.98 Mn |