Hubspot (HUBS) Intangibles (2013 - 2026)

Hubspot (HUBS) posted Intangibles of $32.5 million for Q1 2026, down 84.79% on a QoQ basis from $213.8 million in Q4 2025, and down 20.81% year-over-year from $41.1 million in Q1 2025.

Hubspot (HUBS) Intangibles (2013 - 2026) Analysis & Trends

Hubspot's Intangibles history runs 14 years deep, the most recent figure standing at $32.5 million for Q1 2026.

  • Quarterly Intangibles fell 20.81% year-over-year to $32.5 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $32.5 million (down 20.81% YoY) and the FY2025 annual result came in at $213.8 million, up 38.39% from the prior year.
  • Intangibles was $32.5 million for Q1 2026 at Hubspot, down from $213.8 million in the prior quarter.
  • Across five years, Intangibles topped out at $213.8 million in Q4 2025 and bottomed at $10.0 million in Q1 2022.
  • A 5-year average of $82.7 million and a median of $63.8 million in 2022 frame the typical range for Intangibles.
  • Annual changes were most pronounced in 2024 — Intangibles soared 615.81% — and 2025, when it plunged 65.66%.
  • Hubspot's Intangibles stood at $63.8 million in 2022, then soared by 66.53% to $106.2 million in 2023, then soared by 45.43% to $154.5 million in 2024, then soared by 38.39% to $213.8 million in 2025, then tumbled by 84.79% to $32.5 million in 2026.
  • Business Quant data shows HUBS's Intangibles at $32.5 million in Q1 2026, $213.8 million in Q4 2025, and $206.7 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Sap Se 208.91 Bn 189.27 Bn 8.16 Bn 2.67 Bn
2 Full Truck Alliance 188.77 Bn 186.13 Bn - 106.23 Mn
3 Shopify 145.98 Bn 140.23 Bn 1.55 Bn 28.00 Mn
4 Uber Technologies 141.48 Bn 140.44 Bn 5.95 Bn 990.00 Mn
5 Salesforce 128.51 Bn 116.67 Bn 8.56 Bn 6.65 Bn
6 ServiceNow 98.38 Bn 93.20 Bn 2.82 Bn 3.78 Bn
7 Automatic Data Processing 97.56 Bn 94.34 Bn 2.87 Bn 1.64 Bn
8 Snowflake 91.55 Bn 88.59 Bn 926.45 Mn 451.36 Mn
9 Cadence Design Systems 89.91 Bn 88.50 Bn 1.41 Bn 1.93 Bn
10 Hubspot 9.97 Bn 8.28 Bn 735.30 Mn 32.51 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 32.51 Mn
Dec 31, 2025 213.79 Mn
Sep 30, 2025 206.66 Mn
Jun 30, 2025 40.04 Mn
Mar 31, 2025 41.05 Mn
Dec 31, 2024 154.48 Mn
Sep 30, 2024 144.83 Mn
Jun 30, 2024 37.42 Mn
Mar 31, 2024 119.55 Mn
Dec 31, 2023 106.23 Mn
Sep 30, 2023 96.57 Mn
Jun 30, 2023 86.55 Mn
Mar 31, 2023 16.70 Mn
Dec 31, 2022 63.79 Mn
Sep 30, 2022 17.59 Mn
Jun 30, 2022 18.77 Mn
Mar 31, 2022 9.99 Mn
Dec 31, 2021 10.57 Mn
Sep 30, 2021 37.98 Mn
Jun 30, 2021 11.64 Mn