H World (HTHT) Gross Margin (2009 - 2026)
H World's Gross Margin came in at 43.43% for Q2 2026, up 1.73 percentage points from 41.69% a year earlier and up 4.23 percentage points from the prior quarter.
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Analysis
H World (HTHT) Gross Margin (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, H World reported Gross Margin of 41.19%, up 4.28 percentage points year-over-year; for FY2025, it was 39.36%, up 3.32 percentage points from FY2024.
- Gross Margin has increased in each of the last three years, with a five-year change of +34.75 percentage points (FY2020 to FY2025).
- Going back by year, Gross Margin was 36.04% in FY2024 (+1.62 pp), 34.43% in FY2023 (+22.83 pp), 11.59% in FY2022 (-0.17 pp) and 11.76% in FY2021 (+7.16 pp).
- The Q2 2026 figure represents the highest quarterly Gross Margin in data going back to Q1 2009.
- Year-over-year, Gross Margin has increased for seven consecutive quarters, with an average year-over-year change of +2.68 percentage points over the last eight quarters.
- The fastest year-over-year change in Gross Margin over five years came in Q1 2023 (a gain of 32.18 percentage points), and the weakest in Q2 2022 (a drop of 11.64 percentage points).
- Business Quant data shows HTHT's Gross Margin at 39.20% (Q1 2026), 39.98% (Q4 2025) and 41.72% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 109.60 Bn | 107.87 Bn | 1.54 Bn | 22.03% |
| 2 | Royal Caribbean Cruises | 90.34 Bn | 87.28 Bn | 2.88 Bn | 51.51% |
| 3 | Hilton Worldwide Holdings | 83.57 Bn | 80.31 Bn | 3.05 Bn | 91.85% |
| 4 | Carnival | 41.95 Bn | 35.13 Bn | - | - |
| 5 | Viking Holdings | 38.55 Bn | 23.68 Bn | 996.62 Mn | 45.50% |
| 6 | Trip.com | 28.99 Bn | -16.05 Bn | 1.84 Bn | 79.81% |
| 7 | Intercontinental Hotels | 27.93 Bn | 23.90 Bn | - | - |
| 8 | Hyatt Hotels | 17.36 Bn | 14.78 Bn | 384.00 Mn | 22.03% |
| 9 | H World | 15.47 Bn | 6.87 Bn | 456.00 Mn | 43.43% |
| 10 | U-Haul Holding | 11.14 Bn | 6.79 Bn | 1.75 Bn | 98.83% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 43.43% |
| Mar 31, 2026 | 39.20% |
| Dec 31, 2025 | 39.98% |
| Sep 30, 2025 | 41.72% |
| Jun 30, 2025 | 41.69% |
| Mar 31, 2025 | 33.20% |
| Dec 31, 2024 | 30.42% |
| Sep 30, 2024 | 41.07% |
| Jun 30, 2024 | 39.48% |
| Mar 31, 2024 | 32.42% |
| Dec 31, 2023 | 28.37% |
| Sep 30, 2023 | 42.62% |
| Jun 30, 2023 | 37.01% |
| Mar 31, 2023 | 27.45% |
| Dec 31, 2022 | 4.81% |
| Sep 30, 2022 | 25.57% |
| Jun 30, 2022 | 12.10% |
| Mar 31, 2022 | -4.73% |
| Dec 31, 2021 | 4.33% |
| Sep 30, 2021 | 18.11% |
API Access
H World Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=HTHT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "HTHT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=HTHT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();