Alphabet (GOOGL) Net Margin (2014 - 2026)
Alphabet (GOOGL) recorded Net Margin of 93.58% in Q2 2026, up 64.34 percentage points from 29.24% a year earlier and up 36.64 percentage points from the prior quarter.
Alphabet (GOOGL) Net Margin (2014 - 2026) Analysis & Trends
On a TTM basis, Alphabet's Net Margin came in at 54.75% as of Jun 30, 2026, up 23.63 percentage points year-over-year; for FY2025, it came in at 32.81%, up 4.21 percentage points from FY2024.
- Annual Net Margin has increased for three straight years, with a five-year change of +10.75 percentage points (FY2020 to FY2025).
- Across earlier years, Net Margin came in at 28.60% in FY2024 (+4.60 pp), 24.01% in FY2023 (+2.80 pp), 21.20% in FY2022 (-8.31 pp) and 29.51% in FY2021 (+7.45 pp).
- The Q2 2026 figure is the highest quarterly Net Margin in data going back to Q3 2014.
- On a year-over-year basis, Net Margin has increased for 13 consecutive quarters, with an average year-over-year change of +13.51 percentage points over the last eight quarters.
- Peak year-over-year performance for Net Margin in the last five years was a gain of 64.34 percentage points in Q2 2026, against a drop of 9.49 percentage points in Q4 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 56.94% (Q1 2026), 30.27% (Q4 2025) and 34.18% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 26.07% |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 27.08% |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 3.92% |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 41.92% |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 16.87% |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 26.52% |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | 24.19% |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 11.41% |
| 10 | Airbnb | 95.83 Bn | 49.06 Bn | 2.98 Bn | 22.62% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 93.58% |
| Mar 31, 2026 | 56.94% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 34.18% |
| Jun 30, 2025 | 29.24% |
| Mar 31, 2025 | 38.28% |
| Dec 31, 2024 | 27.51% |
| Sep 30, 2024 | 29.80% |
| Jun 30, 2024 | 27.87% |
| Mar 31, 2024 | 29.38% |
| Dec 31, 2023 | 23.97% |
| Sep 30, 2023 | 25.67% |
| Jun 30, 2023 | 24.62% |
| Mar 31, 2023 | 21.57% |
| Dec 31, 2022 | 17.92% |
| Sep 30, 2022 | 20.13% |
| Jun 30, 2022 | 22.96% |
| Mar 31, 2022 | 24.17% |
| Dec 31, 2021 | 27.40% |
| Sep 30, 2021 | 29.08% |
Alphabet Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=GOOGL&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();