Futu Holdings (FUTU) Marketing and Advertising (2018 - 2026)
Futu Holdings' Marketing and Advertising came in at $83.8 million for Q2 2026, up 53.3% from $54.67 million a year earlier and up 18.0% from the prior quarter.
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Analysis
Futu Holdings (FUTU) Marketing and Advertising (2018 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Futu Holdings reported Marketing and Advertising of $295.15 million, up 38.0% year-over-year; for FY2025, it was $254.45 million, up 40.2% from FY2024.
- Marketing and Advertising carries a five-year compound annual growth rate of 38.6% (FY2020 to FY2025).
- Going back by year, Marketing and Advertising was $181.43 million in FY2024 (+99.5%), $90.94 million in FY2023, $11,482 in FY2022 (-100.0%) and $178.48 million in FY2021 (+259.1%).
- The Q2 2026 figure represents the highest quarterly Marketing and Advertising in data going back to Q1 2018.
- Year-over-year, Marketing and Advertising has increased for 11 consecutive quarters, with growth averaging 57.2% over the last eight quarters.
- The fastest year-over-year change in Marketing and Advertising over five years came in Q3 2021 (growth of 260.9%), and the weakest in Q4 2022 (a decline of 54.6%).
- Business Quant data shows FUTU's Marketing and Advertising at $71.01 million (Q1 2026), $65.09 million (Q4 2025) and $75.26 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Cme | 109.59 Bn | 97.93 Bn | - | - |
| 2 | Bank of New York Mellon | 100.46 Bn | 34.08 Bn | - | - |
| 3 | Intercontinental Exchange | 97.18 Bn | 90.07 Bn | - | - |
| 4 | Robinhood Markets | 72.63 Bn | 52.17 Bn | - | - |
| 5 | Nasdaq | 59.89 Bn | 57.32 Bn | 1.48 Bn | - |
| 6 | State Street | 45.42 Bn | 45.42 Bn | - | - |
| 7 | Cboe Global Markets | 36.91 Bn | 27.39 Bn | 712.20 Mn | - |
| 8 | Interactive Brokers | 34.30 Bn | 10.61 Bn | - | - |
| 9 | Northern Trust | 31.46 Bn | 31.46 Bn | - | - |
| 10 | Futu Holdings | 13.68 Bn | 3.38 Bn | 792.50 Mn | 83.80 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 83.80 Mn |
| Mar 31, 2026 | 71.01 Mn |
| Dec 31, 2025 | 65.09 Mn |
| Sep 30, 2025 | 75.26 Mn |
| Jun 30, 2025 | 54.67 Mn |
| Mar 31, 2025 | 59.02 Mn |
| Dec 31, 2024 | 59.74 Mn |
| Sep 30, 2024 | 40.46 Mn |
| Jun 30, 2024 | 43.33 Mn |
| Mar 31, 2024 | 37.40 Mn |
| Dec 31, 2023 | 23.36 Mn |
| Sep 30, 2023 | 27.03 Mn |
| Jun 30, 2023 | 22.32 Mn |
| Mar 31, 2023 | 18.00 Mn |
| Dec 31, 2022 | 19.62 Mn |
| Sep 30, 2022 | 30.00 Mn |
| Jun 30, 2022 | 27.92 Mn |
| Mar 31, 2022 | 36.79 Mn |
| Dec 31, 2021 | 43.20 Mn |
| Sep 30, 2021 | 51.78 Mn |
API Access
Futu Holdings Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=FUTU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "FUTU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=FUTU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();