Direct Digital Holdings (DRCT) Return on Invested Capital [ROIC] (2022 - 2025)
Direct Digital Holdings' Return on Invested Capital [ROIC] was -108.35% in Q2 2025, down 73.40 percentage points from -34.96% a year earlier and down 10.25 percentage points from the prior quarter.
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Analysis
Direct Digital Holdings (DRCT) Return on Invested Capital [ROIC] (2022 - 2025) Analysis & Trends
For FY2024, Return on Invested Capital [ROIC] at Direct Digital Holdings came in at -65.82%, down 57.72 percentage points from FY2023.
- In earlier years, Return on Invested Capital [ROIC] was -8.10% in FY2023.
- The Q2 2025 figure marks the lowest quarterly Return on Invested Capital [ROIC] in data going back to Q2 2022.
- Compared with a year earlier, Return on Invested Capital [ROIC] has declined for six straight quarters, with an average year-over-year change of -59.02 percentage points over the last seven quarters.
- The best year-over-year quarter for Return on Invested Capital [ROIC] over five years was Q3 2023 (a gain of 9.76 percentage points); the worst was Q3 2024 (a drop of 105.51 percentage points).
- Per Business Quant data, DRCT's Return on Invested Capital [ROIC] in the three quarters before Q2 2025 was -98.10% (Q1 2025), -74.22% (Q4 2024) and -74.90% (Q3 2024).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,890.87 Bn | 3,648.40 Bn | 73.85 Bn | 18.61% |
| 2 | Meta Platforms | 1,637.40 Bn | 1,339.92 Bn | 49.47 Bn | 20.90% |
| 3 | Netflix | 270.40 Bn | 231.70 Bn | 6.80 Bn | 29.22% |
| 4 | Alibaba Group Holding | 231.40 Bn | 53.61 Bn | 15.11 Bn | 2.37% |
| 5 | Shopify | 218.48 Bn | 195.66 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 136.01 Bn | 107.99 Bn | 6.38 Bn | 17.38% |
| 7 | Spotify Technology | 120.19 Bn | 77.10 Bn | 1.89 Bn | - |
| 8 | Booking Holdings | 117.09 Bn | 50.14 Bn | - | 75.49% |
| 9 | PDD Holdings | 112.51 Bn | -131.27 Bn | 9.45 Bn | - |
| 10 | Direct Digital Holdings | 155,424.99 | -8.15 Mn | 2.66 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2025 | -108.35% |
| Mar 31, 2025 | -98.10% |
| Dec 31, 2024 | -74.22% |
| Sep 30, 2024 | -74.90% |
| Jun 30, 2024 | -34.96% |
| Mar 31, 2024 | -19.04% |
| Dec 31, 2023 | -8.41% |
| Sep 30, 2023 | 30.61% |
| Jun 30, 2023 | 20.73% |
| Mar 31, 2023 | 24.41% |
| Sep 30, 2022 | 20.70% |
| Jun 30, 2022 | 23.72% |
API Access
Direct Digital Holdings Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=DRCT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "DRCT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=DRCT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();