Traeger (COOK) Intangibles (2020 - 2026)
Traeger's Intangibles came in at $366.21 million for Q2 2026, down 10.2% from $407.79 million a year earlier and down 2.8% from the prior quarter.
Powered by 
Analysis
Traeger (COOK) Intangibles (2020 - 2026) Analysis & Trends
At the end of FY2025, Traeger's Intangibles was $387.05 million, down 9.7% from FY2024.
- Intangibles has declined in each of the last four years, with a five-year compound annual growth rate of -6.4% (FY2020 to FY2025).
- Going back by year, Intangibles was $428.54 million in FY2024 (-8.9%), $470.55 million in FY2023 (-8.3%), $512.86 million in FY2022 (-7.6%) and $555.15 million in FY2021 (+2.8%).
- The Q2 2026 figure represents the lowest quarterly Intangibles in data going back to Q4 2020.
- Year-over-year, Intangibles has declined for 16 consecutive quarters, with an average decline of 9.4% over the last eight quarters.
- The fastest year-over-year change in Intangibles over five years came in Q4 2021 (growth of 2.8%), and the weakest in Q2 2026 (a decline of 10.2%).
- Business Quant data shows COOK's Intangibles at $376.68 million (Q1 2026), $387.05 million (Q4 2025) and $397.4 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 28.02 Bn | 25.69 Bn | 860.34 Mn | 446.89 Mn |
| 2 | Somnigroup International | 13.26 Bn | 12.80 Bn | 817.20 Mn | 2.58 Bn |
| 3 | Hni | 3.26 Bn | 2.83 Bn | 647.20 Mn | - |
| 4 | Newell Brands | 2.37 Bn | 1.52 Bn | 812.00 Mn | 1.58 Bn |
| 5 | Sonos | 2.08 Bn | 977.15 Mn | 189.31 Mn | 64.42 Mn |
| 6 | Whirlpool | 1.72 Bn | -1.75 Bn | 442.00 Mn | 2.55 Bn |
| 7 | Arhaus | 1.55 Bn | 631.38 Mn | 172.07 Mn | - |
| 8 | Corsair Gaming | 1.48 Bn | 1.01 Bn | 104.29 Mn | 106.49 Mn |
| 9 | Millerknoll | 1.41 Bn | 705.96 Mn | 385.30 Mn | 434.60 Mn |
| 10 | Traeger | 122.14 Mn | 3.27 Mn | 47.42 Mn | 366.21 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 366.21 Mn |
| Mar 31, 2026 | 376.68 Mn |
| Dec 31, 2025 | 387.05 Mn |
| Sep 30, 2025 | 397.40 Mn |
| Jun 30, 2025 | 407.79 Mn |
| Mar 31, 2025 | 418.13 Mn |
| Dec 31, 2024 | 428.54 Mn |
| Sep 30, 2024 | 438.92 Mn |
| Jun 30, 2024 | 449.47 Mn |
| Mar 31, 2024 | 460.07 Mn |
| Dec 31, 2023 | 470.55 Mn |
| Sep 30, 2023 | 481.16 Mn |
| Jun 30, 2023 | 491.70 Mn |
| Mar 31, 2023 | 502.29 Mn |
| Dec 31, 2022 | 512.86 Mn |
| Sep 30, 2022 | 523.46 Mn |
| Jun 30, 2022 | 534.06 Mn |
| Mar 31, 2022 | 544.58 Mn |
| Dec 31, 2021 | 555.15 Mn |
| Sep 30, 2021 | 565.74 Mn |
API Access
Traeger Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=COOK&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "COOK", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=COOK&period=max&api_key=YOUR_API_KEY");
const data = await res.json();